Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually.
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