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2019年2月12日 星期二

Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities

 


 
Featured story
 

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

 

Feb 12, 2019 by Robin Kurzer

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.

 
From Marketing Land
 
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
  Feb 12, 2019 by Marketing Land

Expert-level tactics & discussion. Brand safe. Your community. Don't miss SMX Advanced this year.

 
LiveRamp gives advertisers a way to target users across all of their CTV interactions
  Feb 12, 2019 by Robin Kurzer

The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Recent Headlines From MarTech Today
 
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
  Feb 11, 2019 by Greg Sterling

Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

 
How to Prepare for a Successful Marketing Analytics Implementation
  Feb 11, 2019 by Digital Marketing Depot

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.


Online Marketing News From Around The Web
 
YouTube's copyright strikes have become a tool for extortion, The Verge
 
10 Steps to Creating a Landing Page That Converts, AWeber
 
Apple Taps IPhone Executive to Be First Head of Marketing for AR, Bloomberg
 
LinkedIn debuts LinkedIn Live, a new live video broadcast service, TechCrunch
 
Marketers Deserve Complete Transparency About Exchange Fees, AdExchanger
 
Study: Retailers lag shopper expectations for in-store tech, Mobile Marketer
 
Trustworthy Accountability Group Launches New Anti-Piracy Initiative To Protect European Brands, Tag Today
 
When it comes to agencies, brands care more about cost than transparency, Digiday
 

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