SearchCap: Google Ads click share, shopping ads, more

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For retail advertisers, Shopping ads continue to overshadow text ads   Feb 12, 2019 by Ginny Marvin Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.

From Search Engine Land

Google Ads bringing click share to Search campaign competitive metrics   Feb 11, 2019 by Ginny Marvin The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.

From Marketing Land

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on   Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.

LiveRamp gives advertisers a way to target users across all of their CTV interactions   Feb 12, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Search News From Around The Web

7 Examples of Untrackable Clicks From Google's Ecosystem of Search, Chrome, and Feeds, GSQI

Do Businesses Really Use Google My Business Posts? A Case Study, Moz

Exclusive: India antitrust watchdog probes accusations that Google abused Android - sources, Reuters

Google Adds Trending Icon To People Carousel, Search Engine Roundtable

In Search SEO Podcast 14: Entity Indexation and the Future of Search, RankRanger

irs.com, dmv.org suffer huge visibility losses. Suspected Google manual penalty., SISTRIX

Selecting the Best International Web Structure - #CrawlingMondays 7th Episode, Aleyda Solis

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