SearchCap: Google Assistant ads, Google Maps reply to reviews, waitlists

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Google tests ads in Assistant results   Feb 13, 2019 by Greg Sterling With the Assistant now on a billion devices, the move was inevitable.

From Search Engine Land

Google enables 'join waitlist' for restaurants   Feb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google.

Business owners can now reply to reviews on Google Maps desktop   Feb 13, 2019 by Barry Schwartz If you primarily use a desktop computer, you'll be happy to know that you can now reply to Google Maps reviews without opening a mobile app.

Death of the keyword: What it is (and is not) for retail   Feb 13, 2019 by Andy Taylor Are keywords dead, or slowly dying? Columnist Andy Taylor believes that's up to Google as it controls keeping keyword negatives strumming.

Analyst: 8 billion voice assistants by 2023   Feb 12, 2019 by Greg Sterling Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.

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From Marketing Land

Agencies, brands see big potential for OTT, cross-device measurement in 2019   Feb 13, 2019 by Robin Kurzer IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.

Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities   Feb 13, 2019 by Amy Gesenhues The site is continuing to build out its performance-driven advertising options for marketers.

Adobe Experience Manager adds features to help marketers manage assets, optimize video   Feb 13, 2019 by Amy Gesenhues The company also released new tools designed for IT and developers managing app development.

New-school paid social creative needs old-school teamwork to succeed   Feb 13, 2019 by Susan Wenograd Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.

Marketers can now employ Watson in any cloud or location   Feb 12, 2019 by Barry Levine IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.

Search News From Around The Web

Apple may have been paid $9.5B by Google in 2018 to stay default Safari search option, Apple Insider

Google Local Restaurant Packs Showing "Find a Table" Filter, Sergey Alakov

People Ask Their Most Pressing SEO Questions — Our Experts Answer, Moz

The Basics of Building an Intent-based Keyword List, Moz

Yoast SEO 9.6: Improving our code, Yoast

A guide to setting up your very own search intent projects, Moz

Google Image Search Adds Recently Viewed, Search Engine Roundtable

Google Search Ranking Algorithm Update Continues, Search Engine Roundtable

Investing $13 billion across the U.S. in 2019, Google Blog

User-Intent as the key to long-term SEO success., SISTRIX

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