Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

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IAB names direct-to-consumer brand to board seat for first time   Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements.

From Marketing Land

Know your options: Identity resolution beyond the walled gardens   Feb 11, 2019 by Barry Levine Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.

Cybersecurity for marketers: Teamwork is key to protect data   Feb 11, 2019 by Sam Bocetta Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

Verizon Media survey on 5G: Consumers expect better AR and video   Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates   Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

How to Prepare for a Successful Marketing Analytics Implementation   Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.

Online Marketing News From Around The Web   "Amazon Live" is the retailer's latest effort to take on QVC with live-streamed video, TechCrunch   How Facebook Has Changed Computing, WIRED   Reddit raises $300 million at $3 billion valuation, CNBC   The Booming Business For Amazon-Only Ad Partners, AdExchanger   The Difference Between Facebook Clicks, Jon Loomer Digital   The Do's and Don'ts of Quora Marketing, CMS Wire   Vimeo revenue jumps 54 percent in 2018, paying subscribers near 1 million, Reuters   Want to earn user trust and drive marketing results? Start with these steps, Think with Google

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