Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features

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Adjust unveils a new standard to combat fraudulent ad clicks   Feb 13, 2019 by Barry Levine Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.

From MarTech Today

Skimlinks launches automated affiliate links for AMP   Feb 13, 2019 by Barry Levine The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.

2019 Martech Trends You Need To Know   Feb 13, 2019 by Digital Marketing Depot Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs […]

LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator   Feb 13, 2019 by Amy Gesenhues LinkedIn will now let sales reps share the lead and account lists they create with team members.

Adobe Experience Manager adds features to help marketers manage assets, optimize video   Feb 13, 2019 by Amy Gesenhues The company also released new tools designed for IT and developers managing app development.

From Marketing Land

Agencies, brands see big potential for OTT, cross-device measurement in 2019   Feb 13, 2019 by Robin Kurzer IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.

Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities   Feb 13, 2019 by Amy Gesenhues The site is continuing to build out its performance-driven advertising options for marketers.

Sharpen your SEO & SEM skills. See the SMX Advanced agenda!   Feb 12, 2019 by Marketing Land For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450.

From Around The Web

Almost 60% of marketers haven't implemented AMP, see why, Unbounce

Apple targeting April launch for video service, CNBC

How we fought bad apps and malicious developers in 2018, Android Developers Blog

Highland Math Forms First Data Co-op Of Data Sellers | AdExchanger, Ad Exchanger

How Artificial Intelligence is Reshaping Email Marketing, aithority.com

How Long Until We All Use AI Sales Assistants?, it.toolbox.com

What to Expect as Amazon Delves Deeper Into Smart Homes and AI – Adweek, www.adweek.com

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