SearchCap: Bing Ads targets, Google AMA, Google Maps AR

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How Google will shift resources to media search and other tidbits from Gary Illyes' AMA on Reddit   Feb 11, 2019 by Barry Schwartz The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.

From Search Engine Land

Is Google Maps what augmented reality has been waiting for?   Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry.

Bing Ads multiple language targeting: What you need to know   Feb 11, 2019 by Ginny Marvin There are important nuances to ensuring your ads reach users in the languages they understand.

Bing Ads multiple language targeting: What you need to know   Feb 11, 2019 by Ginny Marvin There are important nuances to ensuring your ads reach users in the languages they understand.

Updated for 2019! 'Enterprise SEO Platforms: A Marketer's Guide'   Feb 11, 2019 by Digital Marketing Depot MarTech Today's " Enterprise SEO Platforms: A Marketer's Guide" has been updated for 2019. Compiled from the latest research, this 61-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. Also included are profiles of 18 leading […]

Back to basics: What does 'long-tail' keyword really mean?   Feb 11, 2019 by Anthony Atkins The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here's how it works.

Optimizing content for voice search and virtual assistants for a competitive edge   Feb 11, 2019 by Damian Rollison Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.

How to choose a location data provider   Feb 11, 2019 by Greg Sterling More than 20 questions to ask location-intelligence companies.

3 easy internal linking strategies for keywords with different search volumes   Feb 11, 2019 by Aleh Barysevich Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals.

From Marketing Land

IAB names direct-to-consumer brand to board seat for first time   Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements.

Know your options: Identity resolution beyond the walled gardens   Feb 11, 2019 by Barry Levine Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.

How to Prepare for a Successful Marketing Analytics Implementation   Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best […]

Cybersecurity for marketers: Teamwork is key to protect data   Feb 11, 2019 by Sam Bocetta Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

Verizon Media survey on 5G: Consumers expect better AR and video   Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.

Search News From Around The Web

How to Get Backlinks Like a Boss, CanIRank Blog

Backlinks Filtering Options - video interview with Dixon Jones, Majestic Blog

Best practices for campaigns with multiple language targeting, Bing Ads Blog

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape, Moz

GMB Clarifies Guidelines on Virtual Offices, Sterling Sky Inc

Google Opting Businesses Into Google Assistant Calls Over Duplex, Search Engine Roundtable

Google Posts Content Included In Google Local Listings, Search Engine Roundtable

How to Identify and Tackle Keyword Cannibalisation in 2019, Moz

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