Spending more on martech, Oodi’s agency outsourcing platform & GDPR won’t kill you

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Nearly 70% of marketing executives plan to spend more on marketing technology in 2018   Dec 13, 2017 by Amy Gesenhues Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.

From MarTech Today

Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]   Dec 13, 2017 by Ginny Marvin Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.

Digital advertising 2017: A year of reckoning in review   Dec 13, 2017 by Ginny Marvin This year was dominated by controversy, mobile and the duopoly, but there's more to the story.

Finding a perfect match: Oodi helps companies outsource to agencies   Dec 13, 2017 by Robin Kurzer The e-commerce platform wants to make RFPs irrelevant and make the entire process quicker.

GDPR won't kill you. It'll make you stronger   Dec 13, 2017 by John Steinert The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.

From Marketing Land

A balanced approach to data-driven SEO   Dec 13, 2017 by Ryan Shelley SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Facebook ads can now link to brands' WhatsApp accounts   Dec 13, 2017 by Tim Peterson After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.

From Around The Web

Five Trends That Will Shape Mobile Adtech in 2018, MarketingProfs

How Social Media Marketers Can Leverage Marketing Technology, eMarketer

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News Alert: FCC poised to repeal net neutrality protections

View in your browser     FCC poised to repeal net neutrality protections The Federal Communications Commission (FCC) is poised to repeal net neutrality regulations on Thursday, a move that has provoked a massive uproar both tech giants and internet users. The FCC will likely vote along party lines later today to approve Chairman Ajit Pai’s plan to scrap the Obama-era rules that require internet service providers to treat all web traffic equally. Net neutrality supporters say that the move to repeal the 2015 rules will upend the level playing field that businesses enjoy on the internet and disrupt the free flow of information online. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Alabama earthquake shakes up political landscape

View in your browser     Alabama earthquake shakes up political landscape Both parties are drawing lessons from Alabama as the smoke begins to clear from Tuesday’s stunning special election result. Doug Jones became the first Democrat to win a Senate race in the state since 1992, defeating Roy Moore despite vigorous support for the GOP candidate from President Trump, who carried the state by almost 30 points in the 2016 presidential election. Trump sought to distance himself from Moore on Wednesday, though many political insiders saw the result, at least in part, as a rebuke of the president. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.