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2018年1月2日 星期二

Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

 
 
Featured story
 

Social networks to face huge fines in Germany for not removing 'illegal content' in 24 hours

 

Jan 2, 2018 by Greg Sterling

While the law doesn't necessary expand what's considered "illegal content" in Germany, critics worry it will turn social networks into opinion police.

 
From Marketing Land
 
7 email trends to watch in 2018
  Jan 2, 2018 by Kyle Henderick

As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months.

 
Alibaba's UC browser beating Google Chrome in Indian mobile market
  Jan 2, 2018 by Greg Sterling

The browser's ad-blocking feature is driving a significant percentage of global ad blocking and is a potentially meaningful threat to ad revenue.

 
Empowered consumers are searching for the best and worst brands before they buy
  Jan 2, 2018 by Brian Solis

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Who's listening? Apple's new podcast analytic feature knows
  Jan 2, 2018 by Robin Kurzer

The new dashboard is in beta and is only available for iOS 11 devices.

 
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo
  Jan 2, 2018 by Barry Levine

The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms.

 
Going deep with deep learning: Martech insights, action & impact
  Jan 2, 2018 by Andy Betts

Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing programs.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Overnight Health Care: House GOP eyes entitlement reform, ObamaCare repeal in 2018 | Hospital groups dig in over discount drug program | Medicaid becomes GOP target

 
 
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House GOP whip: Entitlement reform, ObamaCare repeal on 2018 agenda

ObamaCare repeal and entitlement reform are at the top of the agenda for House Republicans in 2018, Majority Whip Steve Scalise (R-La.) said Tuesday.

"The next big thing you're going to see is a need for workers, and I think the next thing we can do is to go and reform those welfare programs that are trapping people in a failed welfare state," Scalise said on "Fox & Friends" on Tuesday morning.

"Let's actually put some work requirements in place so that we can get people back to work, rebuild the middle class."

House Speaker Paul Ryan (R-Wis.) has said recently that Republicans will focus on giving states "more flexibility in Medicaid," which could involve allowing them to impose work requirements on recipients.

Scalise also indicated House Republicans would turn back to ObamaCare repeal in 2018.

Senate Republican leaders, though, are throwing cold water on those goals.

Read more here.

 

Hospital groups dig in after cuts to discount drug program

Hospital groups are vowing to push forward in their fight against the Trump administration's changes to a federal drug discount program despite a setback last week.

The American Hospital Association (AHA), America's Essential Hospitals and the Association of American Medical Colleges last year sued to block a rule from going into effect that would result in $1.6 billion in cuts to hospitals participating in the 340B Medicare drug discount program.

A judge dismissed their suit as premature last week, saying the changes had not taken effect.

But the groups now say they will push forward with the suit after the cuts took effect.

Lobbyists and hospital groups are also pushing for Congress to reverse the rule through the government funding bill expected to pass in January or another must-pass bill.

"Making cuts to the program, like those [the Centers for Medicare and Medicaid Services] has put forward, will dramatically threaten access to health care for many communities with vulnerable patients," said Rick Pollack, president and CEO of AHA.

Read more here.

 

Medicaid is GOP target in 2018

Medicaid survived a serious congressional test last year, but changes at both the federal and state levels could make 2018 a crucial year.

Republicans in Congress failed in their attempts earlier this year to impose drastic cuts to the program as part of ObamaCare repeal, but GOP lawmakers could try again next year.

The tax bill that President Trump signed into law is projected to add $1 trillion to the federal deficit, making cuts to Medicaid an even more tempting target for some conservatives.

"Medicaid is front and center in any budget exercises, and now that deficits have increased, it puts Medicaid squarely in the bull's-eye," said Joan Alker, the executive director of the Georgetown University Center for Children and Families.

Speaker Paul Ryan (R-Wis.) has said he wants to bring down entitlement spending, saying in December that "health-care entitlements such as Medicare and Medicaid are the big drivers of debt."

But any entitlement cuts from Ryan will likely face pushback from members of his own party, including Senate Majority Leader Mitch McConnell (R-Ky.).

Medicaid covers nearly 75 million people, and the program has proven resilient in the face of conservative opposition.

Read more here.

 

GOP set to shift tactics on ObamaCare in 2018

The politics surrounding ObamaCare will shift in 2018, with opponents and supporters of the health-care law expected to change tactics.

With the GOP push to repeal ObamaCare possibly dead on arrival next year, conservative health-care experts say the White House and Republican Congress should focus instead on containing what they see as the law's damage.

"It might be time for Republicans to recalibrate, to think more in terms of containment, which is containing itself in terms of its future growth and spread, rather than some type of radical rollback," said Tom Miller, a resident fellow at the conservative American Enterprise Institute think tank.

Supporters of the law, in contrast, feel as if the Affordable Care Act has largely survived its first year in the face of a united GOP government committed to destroying it. They're hoping for a good election year that could bolster the health-care law's defenses going into 2019.

Read more here.

 

Clinton: Short-term CHIP extension 'doesn't cut it'

Hillary Clinton on Tuesday called on Senate Republicans to bring a full extension of the Children's Health Insurance Program to the floor for a vote.

"This alleged extension until March doesn't cut it as states freeze enrollment & send out letters warning that coverage will end," the 2016 Democratic presidential nominee tweeted.

Funding for CHIP expired at the end of September, and Congress has been locked in a partisan stalemate over how to pay for its renewal. Both parties support the program, but they have been unable to agree on how to offset its cost.

Just prior to Christmas, Congress passed a short-term spending bill that extended CHIP through March 31, but states are likely to run out of money before then.

Read more here

 

What we're reading

GOP Obamacare quandary -- easy to hate, hard to kill (Politico)

Republicans face a fresh fight over Obamacare: Repeal it or repair it?  (USA Today)

Pharma, under attack for drug prices, started an industry war (Washington Post)

 

State by state

Why Virginia Medicaid expansion could hinge on a drawing by lot (WVTF)

With eyes on Medicaid, N.H. legislative leaders seek common ground (NHPR)

 

From the Hill's op-ed pages:

With opioids, death is a symptom and unity is the cure

 
 

Send tips and comments to Jessie Hellmann, jhellmann@thehill.com; Peter Sullivan, psullivan@thehill.com; Rachel Roubein, rroubein@thehill.com; and Nathaniel Weixel, nweixel@thehill.com.

Follow us on Twitter: @thehill@jessiehellmann@PeterSullivan4@rachel_roubein, and @NateWeixel.

 
 
 
 
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Overnight Finance: Hatch announces retirement from Senate | What you can expect from new tax code | Five ways finance laws could change in 2018 | Peter Thiel bets big on bitcoin

 
 
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Hatch announces retirement from Senate: Sen. Orrin Hatch (R-Utah), the longest-serving GOP senator in U.S. history, announced Tuesday that he'll retire at the end of his term -- a decision that could clear the path for Mitt Romney to replace him in the Senate.

Hatch, 83, made the announcement in a video posted to Twitter. Hatch's retirement comes despite President Trump's public encouragement for Hatch to run for reelection.

"I've always been a fighter. I was an amateur boxer in my youth, and I brought that fighting spirit with me to Washington," Hatch said in the video. "But every good fighter knows when to hang up the gloves. And for me, that time is soon approaching."

The 83-year-old senator appeared to be signaling in recent weeks that he'd run for an eighth term in 2018, even though he previously said he'd retire when his term is up in January 2019.

The powerful Senate Finance Committee chairman played a significant role in helping Republicans pass a major tax overhaul and was also integral in the White House's decision to shrink two national monuments in Utah. Trump has been showering praise on Hatch, who he called a "true fighter" during a Salt Lake City speech in early December. The Hill's Lisa Hagen reports: http://bit.ly/2qfj1Vp.

 

Five ways financial laws could change in 2018: Republicans have made limited progress on President Trump's pledge to "dismantle" the Dodd-Frank Act, which the GOP had hoped to gut by the end of 2017. But the GOP and independent regulators could still make critical changes to key parts of the law's legacy.

With a conservative new director for the consumer protection bureau, bipartisan interest in amending parts of Dodd-Frank and the GOP focused on pulling back a few key rules, I've got five ways finance laws could change in 2018: http://bit.ly/2qhAkFk.

 

What to expect when Trump's tax law takes effect: President Trump's new tax law makes changes to the code that will shape decisions made from individual filers to massive corporations.

The new law, which for the most part took effect Jan. 1, is already influencing taxpayers' behavior, with some companies announcing bonuses and hordes of citizens in high-tax states rushing to prepay their property taxes.

As the measure goes into effect, individuals and businesses will have lots of questions, and many will engage in new planning strategies to get their tax bills as low as possible.

Meanwhile, the IRS will be pressed to issue a slew of new guidance to address areas of the law that lack clarity and to prevent the new code from being exploited.

"It's going to be kind of tumultuous over the next several months and years," said John Gimigliano, principal in charge of federal tax legislative and regulatory services at KPMG.

Here are some of the things to expect as the new tax law takes effect, from The Hill's Naomi Jagoda: http://bit.ly/2qh8n0F.

 

Happy Tuesday and welcome back to Overnight Finance. I'm Sylvan Lane, and here's your nightly guide to everything affecting your bills, bank account and bottom line.

See something I missed? Let me know at slane@thehill.com or tweet me @SylvanLane. And if you like your newsletter, you can subscribe to it here: http://bit.ly/1NxxW2N.

 

Ex-Obama Treasury secretary says Trump tax cuts 'leaving us broke': Former Treasury Secretary Jack Lew expressed concerns about the new GOP tax law's impact on the debt, arguing it is "leaving us broke" and could lead to cuts in social safety net programs.

"I fear that the next shoe to drop is going to be an attack on the most vulnerable in our society," Lew said in a Bloomberg interview. "How are we going to pay for the deficit caused by the tax cut? You're going to see proposals to cut health insurance from poor people, to take basic food support away from poor people, to attack Medicare and Social Security."

"One could not have made up a more cynical strategy," he added.

Lew, who led the Treasury Department during former President Obama's second term, said that the U.S. is in need of more jobs training, education and infrastructure, rather than more debt at a time when the economy doesn't need a fiscal stimulus.

"What we've seen is a tax cut that spends money we don't have, to have very concentrated benefits for global corporations and the top 1 percent, and it's leaving us broke so that we cannot deal with these fundamental problems," he said. http://bit.ly/2qbMgc0.

 

Roger Stone retroactively registers lobbying contract: Roger Stone, a longtime political operative with ties to President Trump, has retroactively registered as a lobbyist for a venture capital firm wanting to invest in commodities in Somalia. 

His registration, which showed up in a federal lobbying disclosure database last week, says the work began on May 1 of last year.

Stone is working for Capstone Financial Group, a firm based in New York, which "buys physical commodities and transforms them into customized and consumable products," its website reads.

The advocacy work, according to the disclosure forms, revolves around "[c]ommodity rights and security of the same in Somalia."

Somalia has one of the largest herds of livestock in the world, according to the Somali Stock Exchange, which makes it the most commonly traded commodity in the country: http://bit.ly/2qhETzK.

 

Russia developing cryptocurrency to evade sanctions: Russian officials are developing a cryptocurrency intended to help the country evade international financial sanctions, the Financial Times reported on Tuesday.

Russian President Vladimir Putin has commissioned government agencies to work on a "cryptorouble," the FT reported, citing Moscow officials.

The cryptocurrency would be another way to complete financial transactions in roubles, Russia's currency, while evading sanctions that limit the country's financing options.

Russia is still ways off from releasing the cryptorouble, FT reported. But a state-run cryptocurrency could hinder attempts by the United States to hinder Russia's economy: http://bit.ly/2qcRBQj.

 

Peter Thiel's firm holds hundreds of millions in bitcoin: Billionaire venture capitalist Peter Thiel has amassed hundreds of millions in bitcoin, according to a report in The Wall Street Journal.

Founders Fund, Thiel's venture capital firm, is betting on cryptocurrency across a number of recent funds, including one that started in 2017 with its first investments in bitcoin.

According to the newspaper's sources, Founders purchased between 15 and 20 million dollars' worth of bitcoin, which is now worth hundreds of millions of dollars. It's unclear if the firm has sold any of these holdings.

Founders's move to actually purchase bitcoins is a split from other venture capital firms which have tended instead to invest in companies and technology that use bitcoin, as opposed to investing in the currency directly.

The move is paying off for Thiel at the moment. The bitcoin investment is estimated to be the most valuable part of a new $1.3 billion fund, according to The Wall Street Journal.

Since news broke of Thiel's holdings in the currency, bitcoin has shot up from roughly $14,146 to $14,569, based on its value on the Coinbase exchange: http://bit.ly/2qa2OAW.

 

Goldman Sachs to give execs early bonuses due to Trump tax law: Goldman Sachs gave roughly $100 million in stock awards to some of its top executives early, due to upcoming changes in the tax code, according to a report from CNN.

The company said it had moved the awards, initially slated for 2018, because of changes to the U.S. tax law. The move is expected to save the company money.

Goldman Sachs CEO Lloyd Blankfein was among the executives to receive the stock awards. 

The network reports that public filings on Friday show 10 of the finance company's top executives were set to get stock awards next month, however, the stock grants totaling $94.8 million were given in December.

President Trump signed the sweeping Republican tax bill into law earlier this month, marking his administration's first major legislative achievement: http://bit.ly/2qhKDcM.

 

Rubio: GOP tax bill 'probably went too far' to help corporations: Sen. Marco Rubio (R-Fla.) said in an interview published Friday that Republicans "probably went too far" cutting corporate taxes in their just-enacted overhaul of the tax code.

Rubio said he expects corporations to pay out higher dividends to shareholders and buy back shares to increase their stock price with proceeds from the bill.

"You're going to see a lot of these multinationals buy back shares to drive up the price," Rubio told the southwest Florida-based News-Press.

"Some of them will be forced, because they're sitting on historic levels of cash, to pay out dividends to shareholders," Rubio said. "That isn't going to create dramatic economic growth."

The GOP tax bill reduced the corporate tax rate from 35 percent to 21 percent. Republicans have insisted that the corporate tax cut would yield higher wages and more jobs for U.S. workers: http://bit.ly/2qfCKVa.

 

From The Hill's opinion pages

Legally, slashing federal payrolls won't save us any money

The Tax Cuts and Jobs Act represents best of America

USPS cronyism is unaffordable for shippers and customers

America can reform welfare with important lessons from Europe

 
 

Write us with tips, suggestions and news: slane@thehill.comvneedham@thehill.comnjagoda@thehill.com, and nelis@thehill.com. Follow us on Twitter: @SylvanLane,  @VickofTheHill@NJagoda, and @NivElis.

 
 
 
 
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