Google announces first turnkey integration with Salesforce & launches Cloud AutoML for machine learning without experts, plus more

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Google announces its first turnkey integration with Salesforce   Jan 17, 2018 by Robin Kurzer Data from Salesforce Sales Cloud is now available in Google Analytics 360.

From MarTech Today

Google introduces Cloud AutoML for employing machine learning without experts   Jan 17, 2018 by Barry Levine The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.

5 rules for writing effective onboarding emails   Jan 17, 2018 by Brent Sleeper Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

From Marketing Land

Understanding AdWords keyword match types for manufacturers   Jan 16, 2018 by Dianna Huff With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.

10 great reasons to book your ticket NOW for SMX West!   Jan 16, 2018 by Marketing Land The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment.

From Around The Web

What Are The Best Times To Post On Facebook, Ignite Visibility

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

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Breaking News: Trump administration creates new religious, moral protections for health workers

View in your browser     Trump administration creates new religious, moral protections for health workers The Trump administration will create new protections for health workers who have religious and moral objections to certain medical procedures.  The Department of Health and Human Services (HHS) announced Thursday it will create a new division under the Office of Civil Rights (OCR) responsible for investigating complaints filed by workers claiming that their employers have violated their religious rights. Read the full story here         SPONSORED CONTENT   Healthcare Leadership Council    Seniors Need the Senate to Finish the Job. Urge Your Senator to Repeal the IPAB Today. Protectmedicarenow.org             Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: GOP looks to avoid PA upset

View in your browser     GOP looks to avoid PA upset President Trump will touch down in Pennsylvania on Thursday, where he’ll make an appearance in the Pittsburgh-area district that’s home to the next high-profile special House election. Trump is scheduled to give a speech at a local manufacturing plant — not to hold a campaign event for GOP state Rep. Rick Saccone, who is running in the March 13 special election and is expected to be in the audience. But Trump’s appearance in the district, coupled with reports that Vice President Pence will travel to the district in the coming weeks, underscores the heavy investments Republicans are making to prevent Democrats from pulling off another special election upset. Read the full story here         SPONSORED CONTENT   Healthcare Leadership Council    Seniors Need the Senate to Finish the Job. Urge Your Senator to Repeal the IPAB Today.   Protectmedicarenow.org             Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages   Jan 17, 2018 by Barry Schwartz A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.

The Google Speed Update: Page speed will become a ranking factor in mobile search Jan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

Bizarre review schema implementation spotlights gaps between Google's guidelines & how rich results really work Jan 17, 2018 by Andrew Shotland Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally.

3 ways to kick-start your SEO in 2018 Jan 16, 2018 by Casie Gillette The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.

Google to fix reverse image search bug Jan 15, 2018 by Barry Schwartz 'Pages that include matching images' section is not showing image thumbnails as it should.

4 reports you can pull from Ahrefs that you didn't know existed Jan 12, 2018 by Kevin Rowe Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

Smart speaker sales grew 103% last year Jan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.

SEO trends and Google changes to expect in 2018 Jan 11, 2018 by Pratik Dholakiya Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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