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2018年1月22日 星期一

Breaking News: Senate Dems take deal, clearing way to end shutdown

 
 
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Senate Dems take deal, clearing way to end shutdown
Senate Democrats say they are accepting a deal with Senate Majority Leader Mitch McConnell (R-Ky.) for an immigration vote, clearing the way for passage of a bill to reopen the federal government.

McConnell early Monday promised to take up an immigration bill that would protect an estimated 800,000 Dreamers from deportation, under an open amendment process, if Democrats would agree to end the government shutdown. 
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Don’t miss your chance to save $300 on a ticket to SMX West! Book now!

 
 

50+ sessions at SMX featuring actionable SEO, SEM, & Retail marketing tactics

 

Dear SMX Enthusiast,

I’m excited to bring SMX West 2018 to San Jose, CA March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer. Book now and save!


Now let’s unpack what’s in store for SMX West...

Who’s speaking?

This year’s lineup features powerhouse brands like Disney ABC Television Group, Cisco Systems, eBay, Google, IBM, Bing, as well as dozens of accomplished marketing agencies, from the boutique to the global.

SMX West speakers

Don’t miss this unique opportunity to learn from experienced in-house and agency marketers in a welcoming, 100% white-hat environment. You’ll only get reliable, proven tactics from our reputable speakers.

Check out the full list of speakers here.

What’s on the agenda?
The search marketing industry is constantly changing, which is why it’s so important give yourself time to bone up on what’s new. The SMX West agenda is thoughtfully and expertly crafted by my team at Search Engine Land to include the most up-to-date news, tactics, insights, and advice. Our goal is to have you return to the office absolutely stocked with actionable information so you’re ready to tackle any task at hand.

Here’s a peek at some of the sessions I’m particularly looking forward to:

SEO

  • SEO Ranking Factors In 2018: What's Important, What's Not
  • SEO For Google's Mobile-First Index & Mobile-Friendly World
  • Solving SEO Issues In A World Of Constant Change
  • Optimizing Content For Voice Search & Virtual Assistants
  • The Latest In Advanced Technical SEO
  • AMA With Google Search

View   the SEO track

SEM & Retail

  • How To Develop Multichannel Attribution Models That Move The Needle
  • Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
  • How To Maximize & Measure Performance On The Google Display Network
  • Advanced Audience Targeting & Management Tactics
  • Shopping Campaigns That Keep Paying Off
  • Winning More Customers With E-commerce Offer Testing

View the SEM track      View the retail   track


See the full agenda here.

Save $300 off an All Access Pass through February 3!
Your All Access pass unlocks tons of exceptional perks, including...

  • Unlimited access to inspirational keynotes and tactic-rich sessions across all tracks, including deep dives on SEO, SEM and retail.
  • The chance to learn from search marketing experts. Speakers are never paid to appear at SMX - they come because they’re passionate about sharing first-hand advice and case studies that can help you succeed.
  • Opportunities to connect with the most accomplished search marketers on the planet through a series of structured and casual networking events, including speed networking, discussion topic-driven lunch tables, and the legendary SMX After Dark! See what’s on tap for San Jose.
  • The comforts and conveniences that make SMX as pleasant as it is productive: breakfasts and hot lunches, built-in recharge and refreshment breaks, and complimentary WiFi, to name a few.

Don’t miss out on your chance to attend SMX West in 2018. Make this the year you become a stronger, more successful marketer. Register today!

Register   today


See you in San Jose!

- Michelle Robbins, Editor in Chief, Search Engine Land

P.S. Want to send your squad? Save even more with our discounted team rates. Need approval to go? We’ve made it easy for you with this handy “Get Your Boss On Board” form. Have some lingering questions? Email registration@searchmarketingexpo.com or call (877) 242-5242 Monday-Friday, 9:00AM - 5:00PM EST.

 
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DAILY DOSE: Not If, but How

Chabad.org
ב"ה

Not If, but How

By Tzvi Freeman

Sometimes it may appear that you are stuck in a place where, according to all considerations, no good can come.

An obstacle prevents you from accomplishing something beneficial. A friend cannot be approached to help do someone a favor. A gathering of people seems meaningless.

The appropriate thing to do in such a situation is to throw out all considerations and just do.

Your job is not to determine if. Your job is to determine how.

Do, and you will see miracles.



By Tzvi Freeman


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Bond’s handwritten notes with variables, preparing for GDPR & Reduxio's CMO

 
 
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Preparing for GDPR: How to signal your intent to comply

 

Jan 19, 2018 by Robin Kurzer

Self-certification with Privacy Shield is just one way that companies can show that they intend to comply with the sweeping legislation.

 
From MarTech Today
 
Bond now offers self-service handwritten notes with variables
  Jan 19, 2018 by Barry Levine

Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts.

 
The MarTech Minute: FileCloud announces ServerSync and executives on the move
  Jan 19, 2018 by Robin Kurzer

The MarTech week in review: news and announcements in marketing technology this week that you might have missed.

 
Incorporating a chatbot? How to put the customer first
  Jan 19, 2018 by Jay Baer

Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the customer first.

 
For Reduxio's CMO, diversity is key to building a winning marketing organization
  Jan 19, 2018 by Amy Gesenhues

Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.

From Marketing Land
 
From transaction to companion: Engaging at each level of the consumer journey
  Jan 19, 2018 by Davor Sutija

The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

 
 

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose

Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

 

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