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2018年1月22日 星期一

Marketing Day: Apple Services, Amazon Go & reputation management tips

 
 
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Amazon Go Store now open in Seattle — How disruptive will it be?

 

Jan 22, 2018 by Greg Sterling

Regardless of whether Go itself takes off, this is a watershed moment for the future of retail. 

 
From Marketing Land
 
As world waits for iPhone X sales, Apple Services has become a Fortune 100 business
  Jan 22, 2018 by Greg Sterling

Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers.

How to launch a successful refer-a-friend program
Jan 22, 2018 by Digital Marketing Depot

Learn all about referral marketing and how to make it work for your business

For Reduxio's CMO, diversity is key to building a winning marketing organization
Jan 22, 2018 by Amy Gesenhues

Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the world.

Don't let your organization be a sitting duck: 10 reputation management tips for 2018
Jan 22, 2018 by Chris Silver Smith

Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.

It's 2018. Are your Google Shopping campaigns ready?
Jan 22, 2018 by Sponsored Content: Sales&Orders

Key ways to audit your campaigns so you can completely eclipse your 2017 Google Shopping performance.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
How companies are using chatbots for marketing: Use cases and inspiration
Jan 22, 2018 by Daniel Faggella

In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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Breaking News: Senate approves funding measure to end shutdown

 
 
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Senate approves funding measure to end shutdown
The Senate voted Monday to reopen the government, ending a three-day standoff that left federal agencies shuttered and hundreds of thousands of workers furloughed.

The House is expected to approve the bill later and send it to President Trump, allowing the government to completely reopen on Tuesday.
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News Alert: Left says Dems caved on shutdown

 
 
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Left says Dems caved on shutdown
Progressives are hammering Sen. Minority Leader Charles Schumer (D-N.Y.) for his agreement with Senate Republican leadership to end the government shutdown on Monday.

Even House Minority Leader Nancy Pelosi (D-Calif.) has spoken out against the deal, saying there was no reason to support it.
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