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2018年1月23日 星期二

Gartner’s first Magic Quadrant report on DXPs, using chatbots for marketing & Amazon opens its Go store

 
 
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Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

 

Jan 22, 2018 by Barry Levine

The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers and others.

 
From MarTech Today
 
The 7 biggest trends driving customer loyalty
  Jan 23, 2018 by Sponsored Content: CrowdTwist

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. .

 
How companies are using chatbots for marketing: Use cases and inspiration
  Jan 22, 2018 by Daniel Faggella

In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.

From Marketing Land
 
Amazon Go Store now open in Seattle — How disruptive will it be?
  Jan 22, 2018 by Greg Sterling

Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.

 
 

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose

Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

 

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News Alert: Senate moderates see influence grow after shutdown fight

 
 
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Senate moderates see influence grow after shutdown fight
As the partisan blame game on the government shutdown intensified over the weekend, a growing number of senators from both parties began meeting in “little Switzerland."

That was the term used for the neutral ground of Sen. Susan Collins’s (R-Maine) office, which became the stage for a crucial stretch of bipartisan negotiations that were widely credited with breaking the three-day impasse over government funding.

"It’s the one place where we can all go and feel good," Sen. Lindsey Graham (R-S.C.) told reporters, referring the fourth floor Dirksen office as "Switzerland."

Sen. Joe Manchin (D-W.Va.) added that, amid the public bickering, Collins’s office became a place where senators could negotiate, not talk “at each other.”
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News Alert: Schumer comes under fire over funding deal

 
 
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Schumer comes under fire over funding deal
Senate Democratic Leader Charles Schumer (N.Y.) is coming under criticism from his own party in the aftermath of a fight that shut down the government for three days and left Democrats with little to show for it.

Some of Schumer’s Democratic colleagues are questioning the wisdom of getting into a three-day standoff with Republicans over a stopgap-spending bill and then backing down after Senate Majority Leader Mitch McConnell (R-Ky.) offered a modest concession.
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