Marketing Day: Super Bowl LII brands, Burger King’s net neutrality ad & Facebook’s CMO retires

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The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads   Jan 24, 2018 by Amy Gesenhues This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and Doritos

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Reach score: A suggested standard for local marketing Jan 24, 2018 by Megan Hannay Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.

Burger King Whopper-splains net neutrality's repeal in new ad Jan 24, 2018 by Tim Peterson Net neutrality may be too abstract an issue for many people to revolt at its repeal. So the brand illustrated it in language Americans can grasp: fast food.

Facebook CMO Gary Briggs is retiring   Jan 23, 2018 by Tim Peterson The former Google marketer oversaw Facebook's first foray into TV advertising and leaves at a time when the company's brand could use some help.

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Side by side: Comparing two performance marketing tools/agencies   Jan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

With push notifications, there's always room for improvement   Jan 24, 2018 by Kristin Cronin Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.

Marketing operations 2.0: Defining the new organizational structure   Jan 24, 2018 by Debbie Qaqish What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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News Alert: GOP fuels ‘secret society’ talk with FBI text messages

View in your browser     GOP fuels ‘secret society’ talk with FBI text messages Republicans are floating the idea that FBI and Department of Justice officials formed a “secret society” that held meetings in which they plotted to undermine President Trump and his administration. Two FBI agents accused by Republicans of harboring anti-Trump bias exchanged text messages, one of which mentioned a “secret society” — possibly as a private joke. The message, first described by House Oversight Committee chairman Trey Gowdy (R-S.C.) and Rep. John Ratcliffe (R-Texas), lacks context and the lawmakers have admitted that they don't know for sure what it means. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Senate confirms Trump's health secretary

View in your browser     Senate confirms Trump's health secretary The Department of Health and Human Services has a new boss, Alex Azar, after nearly four months without a permanent leader. The Senate confirmed Azar, a former pharmaceutical executive, on Wednesday. He replaces embattled Tom Price who resigned in September after an uproar over his use of private jets for official business.  Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.