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2018年1月26日 星期五

Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more

 
 
Featured story
 

10 tips to stay ahead in digital advertising

 

Jan 26, 2018 by Peter Minnium
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.

 
From Marketing Land


 
Top B2B lead nurturing strategies for 2018
  Jan 26, 2018 by Natasha Humphrey

Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.


 
Urban Airship adds predictive engagement, email & SMS
  Jan 26, 2018 by Barry Levine

The enhancements continue the mobile marketing platform's expansion toward more onboard channels and marketing intelligence.


 
Marketing operations 2.0: Defining the new organizational structure
  Jan 25, 2018 by Debbie Qaqish

What does the org chart for a successful marketing operations (MO) team look like? Columnist Debbie Qaqish takes a look at the characteristics that make up a strategic MO structure.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:


 
Publishers turn to ads, search following Facebook's News Feed change
  Jan 26, 2018 by Tim Peterson

Media companies are turning to paid distribution and other platforms to insure them against Facebook's latest algorithm update.


 
New Adform study: Ads.txt is reaching 'universal pickup'
  Jan 26, 2018 by Barry Levine

In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it's 70 percent.


 
The 5 Big Disruptions to Marketing in 2018
  Jan 26, 2018 by Digital Marketing Depot

Join us for the 2018 update to Scott Brinker's highly popular webinar on the disruptions affecting today's marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.


 
Only 1/3 of startups are GDPR-compliant, study finds
  Jan 26, 2018 by Robin Kurzer

A Mailjet study of 4,000 companies shows an average GDPR-readiness score of 4.1 out of 10.


 
Keep your head out of the cloud when acquiring or renewing martech software
  Jan 26, 2018 by Chris Elwell

Whether you're acquiring or renewing your martech cloud software, watch out for frequently used contract provisions that aren't in your company's best interest. Third Door Media CEO Chris Elwell shares important lessons for contract renewal season.


 
Helpshift adds a GDPR compliance tool
  Jan 26, 2018 by Barry Levine

The customer support platform's addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.



Online Marketing News From Around The Web


 
10 Steps to Building a Successful Content Strategy, CMS Wire


 
An Evolution, Not A Revolution: Underscoring The Nuances Of GDPR, AdExchanger


 
How AR and VR Are Transforming Video, Facebook Business


 
How Many Mobile Push Notifications Are Too Many?, MarketingProfs


 
How to Build a Better Brand on Social Media, Simply Measured


 
How to Evolve Your Email Marketing Strategy, Multichannel Merchant


 
The 10 Best Influencer Marketing Examples You Must See, MediaKix


 
Twitter now lets advertisers sponsor publishers' Moments, TechCrunch


 

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Defense Issuewatch Newsletter

 
 
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House tees up new vote on defense spending bill

By Ellen Mitchell and Rebecca Kheel

House lawmakers in the coming week will again vote on a massive bill to fund the Pentagon for fiscal 2018.

The FY-18 defense appropriations bill, which the House Appropriations Committee reintroduced on Thursday, is expected to come to the floor as early as Tuesday.

The vote is mostly symbolic as the House has twice passed defense appropriations for the fiscal year. The Senate has not voted on a defense spending bill, however, because Congress has yet to agree on a top-line dollar figure for defense and nondefense funding.

House leadership earlier this month promised defense hawks and conservatives another vote on the bill in exchange for their votes on a stopgap spending measure needed to avert a government shutdown.

"It is past time that this essential, must-pass Department of Defense funding bill is enacted into law," Appropriations Committee Chairman Rodney Frelinghuysen (R-N.J.) said in a statement last week. "Congress must act responsibly and quickly to get these dollars out the door and where they are needed as soon as possible."

The bill is "virtually the same" as the previous fiscal 2018 defense bills, according to a committee release.

The legislation allocates $659.2 billion to the Pentagon - $584 billion for the base budget and $75.1 billion for a war fund known as the Overseas Contingency Operations (OCO) account. The biggest difference is a $1.2 billion increase in OCO for Afghanistan operations.

Lawmakers also must to agree to lift government spending caps for both domestic and defense programs for the bill to become law.

The House vote comes ahead of the Feb. 8 expiration of the fourth continuing resolution of fiscal 2018.

Several outside events and House and Senate hearings will also take place in the coming week.

Qatari Defense Minister and Deputy Prime Minister Khalid bin Mohammad Al Attiyah will talk about U.S.-Qatari military-to-military relations at 10 a.m. Monday at the Heritage Foundation. http://bit.ly/2DFPElI

Homeland Security Secretary Kirstjen Nielsen will speak at 11:30 a.m. Monday at the Wilson Center. http://bit.ly/2DA8KWi

 The House Rules Committee will consider a rule for floor debate of the fiscal 2018 defense appropriations bill at 5 p.m. Monday in House room 313. http://bit.ly/2DzD1o5

The Senate Armed Services Committee will hold a hearing on the situation on the Korean peninsula with testimony from outside experts at 10 a.m. Tuesday at the Hart Senate Office Building, room 216. http://bit.ly/2DGKaXJ

The House Armed Services Committee will hold a hearing on how to prepare the military for future warfare with testimony from outside experts at 10 a.m. Tuesday at the Rayburn House Office Building, room 2118. http://bit.ly/2ncEn1K

The Senate Foreign Relations Committee will hold a hearing on the economic relationship between the United States, Canada and Mexico with testimony from former Canadian Prime Minister Brian Mulroney and former U.S. ambassador to Mexico Tony Wayne at 2:30 p.m. Tuesday at the Dirksen Senate Office Building, room 419. http://bit.ly/2ndyLn7

Former Marines commandant retired Gen. James Conway and former Turkish armed forces attaché retired Maj. Gen. Ahmet Bertan Nogaylaroglu will talk about the U.S.-Turkish alliance at 1 p.m. Wednesday at the National Press Club. http://bit.ly/2rCXCXe

 

Recent stories:

-- McCain still 'calls the shots' on Armed Services Committee from Arizona, Inhofe says

-- House panel reintroduces defense spending bill

-- Pentagon calls Turkey's actions in Syria a 'distraction'

-- Kissinger: Nuclear proliferation greater threat from North Korea than a strike

-- Trump faces tough road ahead in Syria

-- Pentagon looking into images purporting to show US soldiers killed in Niger

-- DOD report: Felons, people under foreign influence received security clearances

-- IG says Pentagon backed Afghan units involved in 'gross violations of human rights

-- Senators get classified briefing on America's nuclear arsenal

 
 
 
 
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Energy Issuewatch Newsletter

 
 
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The Hill Issuewatch Energy
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EPA chief to face grilling on reg rollback

By Timothy Cama

Environmental Protection Agency (EPA) head Scott Pruitt will head before a Senate committee in the coming week for his first oversight hearing in that chamber since taking the job.

Pruitt is due to testify Tuesday morning as the sole witness at an Environment and Public Works Committee hearing.

The event is likely to highlight Democratic senators strong objections and Republicans' warm support for Pruitt's aggressive deregulatory agenda in his nearly one year in office.

Pruitt has started to roll back nearly all of the major elements of the Obama administration's EPA agenda, like the Clean Power Plan and the Clean Water Rule.

He has even started to dig farther back than Obama, with a regulatory change this week that lets some major polluting facilities be subject to less stringent air emissions standards.

Democrats on the Environment Committee, led by Sen. Tom Carper (D-Del.) have been vocal about their objections. They see Pruitt as one of the most dangerous administrators in the agency's history, and they are likely to be aggressive in their questioning.

The Republicans, led by Chairman John Barrasso (R-Wyo.), have also been vocal about Pruitt, often praising his environmental rollbacks. They are likely to push back hard against Democratic criticisms.

Both the House and Senate will be in session in the coming week. All eyes will be on President Trump when he delivers his first State of the Union address Tuesday.

Expect Trump to tout his energy agenda.

Trump has highlighted his decision to open the Arctic National Wildlife Refuge to oil and natural gas drilling and pledge to pull out of the Paris climate change agreement as two of his key energy and environmental accomplishments. He's also boasted about his aggressive deregulatory agenda across the government, which he is likely to spotlight as well.

Also in the coming week, the Senate Energy and Natural Resources Committee will vote Tuesday on four Trump administration nominees: Melissa Burnison for the Department of Energy's assistant secretary for congressional and intergovernmental affairs, Susan Combs for the Interior Department's assistant secretary for policy, management and budget, Ryan Nelson for Interior's solicitor and Anne White for the Department of Energy's assistant secretary for environmental management.

Combs and Nelson were both nominated and had committee votes last year. But the Senate had to send them back to the White House at the end of the year because it could not get unanimous consent to hold them over to 2018.

Combs and Nelson are subject to a hold by Sen. Bill Nelson (D-Fla.). Nelson wants assurances from Interior Secretary Ryan Zinke that Florida's waters are removed from the Trump administration's upcoming offshore drilling plan

The hold means that if Senate Majority Leader Mitch McConnell (R-Ky.) wanted to schedule votes for Combs and Nelson in the full Senate, he would need to schedule 30 hours of debate for each one.

After that Energy Committee vote, the panel will hold a hearing on natural hazards, featuring officials from the U.S. Geological Survey, the Forest Service and other stakeholders.

On the House side, the Science Committee will hold a hearing on the Energy Department's management and priorities. Lawmakers will hear from undersecretary for science Paul Dabbar and undersecretary for energy Mark Menezes.

 

Recent stories:

Solar company puts hold on $20M US investment following new tariff

EPA loosens rules on some 'major' air pollution sources

Zinke touts opening up public lands at Vegas gun show

Signs at EPA building tout 'environmental achievements' under Trump

Official implicated in Redskins-owner scandal named Park Service's acting director

Perry: US 'not just exporting energy, we're exporting freedom'

Trump action on tariffs triggers GOP alarm

Trump's former chemical safety nominee leaving EPA

Puerto Rico to privatize its power system

Trump imposes 30 percent tariff on solar panel imports

 
 
 
 
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Finance Issuewatch Newsletter

 
 
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Trump to share infrastructure plans in State of the Union

By Sylvan Lane

President Trump is scheduled to deliver his first State of the Union address on Tuesday.

The speech comes as the president and lawmakers are rushing to settle a number of critical issues before the 2018 campaign season hits full swing.

Trump will likely use his second address to Congress to boast about the strength of the economy, the passage of the GOP tax reform bill and his intent to sign a trillion-dollar infrastructure plan into law. The president will also likely highlight his administration's ongoing efforts to loosen regulations on businesses, including the Dodd-Frank Act rules on banks and financial firms.

But Trump and Congress face a slate of crucial deadlines and political hurdles to overcome in the few months before the Capitol shuts down and lawmakers hit the campaign trail.

Topping the list, lawmakers are working to reach a deal to fund the government beyond Feb. 8, the deadline set by a continuing resolution signed by Trump after a three day government shutdown. The parties remain deeply divided over immigration, disaster aid and spending limits, and leaders say it could take months before they can agree on a final deal.

Sen. John Cornyn (R-Texas) warned Wednesday that Congress will need at least one additional continuing resolution, arguing that Democrats are holding disaster aid and budget negotiations "hostage" over their immigration demands.

Democrats want a fix for the Deferred Action for Childhood Arrivals (DACA) program, which provides work permits and protection from deportation for certain immigrants brought to the country illegally as children.

Meanwhile, an immigration plan released by the White House is running into heavy opposition on and off Capitol Hill and across the political spectrum.

Trump's one-page framework calls for granting a pathway to citizenship for nearly 2 million young undocumented immigrants in exchange for tens of billions of dollars for his border wall and other policies that would dramatically restrict legal immigration in the coming years.

The president wants the Senate to draft legislation based on his blueprint and introduce it by Feb. 5. But the plan is already taking heavy fire from both the right and the left.

Democrats say Trump's promise of a pathway to citizenship for DACA recipients amounts to taking vulnerable immigrants hostage to pass extreme and inhumane restrictions on legal immigration. Conservative Republicans say they're disappointed by the offer of "amnesty" for DACA recipients, which they call a betrayal of Trump's campaign promises.

A staffer for Sen. Dick Durbin (D-Ill.) said Friday that the White House had canceled a Monday briefing between senators and administration officials on its proposed immigration plan.

"The White House just canceled Monday's briefing on its immigration plan," said Ben Marter, the communications director for Durbin.

Marter said that White House chief of staff John Kelly and Homeland Security Secretary Kirstjen Nielsen were set to brief Durbin and key House and Senate counterparts on the proposal that the White House unveiled Thursday.



Your week ahead:

Tuesday:

  • House Financial Services Committee: Hearing entitled Hearing entitled "Examining Opportunities and Challenges in the Financial Technology ("Fintech") Marketplace," 10 a.m.
  • House Financial Services Committee: Hearing entitled "Following the Money: How Human Traffickers Exploit U.S. Financial Markets," 2 p.m.
  • House Ways and Means Committee: Member Day hearing on "Legislation to Improve Tax Administration," 2 p.m.
  • Senate Banking Committee: Hearings to examine the Financial Stability Oversight Council Annual Report to Congress, 10 a.m. http://bit.ly/2nfOS3O.



Recap the week with Overnight Finance:

  • Monday: Congress approves bill to end shutdown | Trump, GOP take victory lap | Left fumes over deal | GOP revels in fast start to Trump tax law
  • Tuesday: Senate confirms Powell as Fed chair | Mulvaney declares 'new mission' for consumer bureau | Trump says solar tariffs will boost jobs
  • Wednesday: Trump budget delayed | Dollar drops after Mnuchin praises weaker currency | Dems sour on shutdown tactics | Trump tariffs alarm GOP | K Street cashes in on tax reform
  • Thursday: Trump touts strong dollar after Mnuchin controversy | Trump sees 'good chance' for NAFTA deal | Opens door to Pacific trade pact | Consumer bureau delays prepaid card rule | Regulators want more oversight over digital currencies

 

Today's stories:

 

 
 

Write us with tips, suggestions and news: slane@thehill.com, vneedham@thehill.com, and njagoda@thehill.com. Follow us on Twitter: @SylvanLane, @VickofTheHill, and @NJagoda.

 
 
 
 
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