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2018年4月4日 星期三

Marketing Day: Pinterest executive news, Facebook CEO to testify before Congress & more

 
 
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Facebook CEO Mark Zuckerberg will testify before Congress next week

 

Apr 4, 2018 by Robin Kurzer

The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.

 
From Marketing Land
 
Update these 3 organizational buzzwords to shift perceptions
  Apr 4, 2018 by Matt Umbro

Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them.

 
Who's storming the stage at MarTech?
  Apr 4, 2018 by Marketing Land

L'Oréal. The New York Times. Verizon. Aetna. Weight Watchers. Netflix. Airbnb. What do they have in common? They'll all be sharing their experiences from the intersection of marketing, technology, and management at MarTech, April 23-25 in San Jose. Join them and thousands of other members of your marketing technology tribe for an inspiring experience.

 
Pinterest's head of ad products exits company less than 6 months after taking over ad business
  Apr 4, 2018 by Amy Gesenhues

After less than a year at Pinterest, Jon Alferness is no longer with the company. He had taken over the site's ad products in December after Tim Kendall left.

 
What mobile marketers really need to know about deep linking
  Apr 4, 2018 by Shani Rosenfelder

Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.

 
Smart marketing still hinges on humanity, not technology
  Apr 4, 2018 by Mike Sands

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.

 
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
  Apr 4, 2018 by Robin Kurzer

The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network "wanted to extend privacy guarantees worldwide in spirit."

 
Adobe rains down announcements for its Experience Cloud
  Apr 4, 2018 by Barry Levine

At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services

 
Facebook now displaying related stories & share info for articles as part of ongoing News Feed test
  Apr 3, 2018 by Amy Gesenhues

Facebook's News Feed test, launched last October, expands to give users more context around news headlines.

 
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
  Apr 3, 2018 by Scott Vaughan

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Gartner offers first Magic Quadrant for Content Marketing tools
  Apr 4, 2018 by Barry Levine

The category's vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.

 
President Trump: Save us from the GDPR horror show
  Apr 4, 2018 by Chris Elwell

Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.

 
9 steps you can take now to get prepared for GDPR
  Apr 4, 2018 by Robin Kurzer

There are still things you can do before the May 25 deadline to be more prepared for the European legislation.

 
Taboola launches Apple News-like service for Android
  Apr 4, 2018 by Barry Levine

The new service is initially offered at an OS level for ZTE devices in four countries.

 
Facebook expands A/B ad-testing capabilities & adds reporting features
  Apr 4, 2018 by Amy Gesenhues

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Breaking News: Trump to send National Guard to southern border

 
 
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Trump to send National Guard to southern border
President Trump will soon sign an order to deploy National Guard troops to the U.S. southern border, Homeland Security Secretary Kirstjen Nielsen announced Wednesday.

Speaking at the White House, Nielsen framed the move as a way to toughen an immigration system that “rewards bad behavior,” including illegal drug smuggling and border crossings.
Read the developing story here
 
 
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The Hill's 12:30 Report: China hits back with tariffs | Tariffs target $50B in US goods | Trump insists US is not in a trade war | Mueller tells Trump lawyers president not a criminal target | Zuckerberg to testify on April 11 | How DC is honoring MLK | Last Parkland victim leaves hospital

The Hill 12:30 Report
 
China hits back with tariffs | Tariffs target $50B in US goods | Trump insists US is not in a trade war | Mueller tells Trump lawyers president not a criminal target | Zuckerberg to testify on April 11 | How DC is honoring MLK | Last Parkland victim leaves hospital
 
TALK OF THE MORNING, WELL, WITH A FEW QUESTIONS


President Trump: It's a no from me.

 

'We are not in a trade war!'
(Are we in a trade war?):

This morning, President Trump tweeted that the U.S. is not in a trade war with China. His tweet: "We are not in a trade war with China, that war was lost many years ago by the foolish, or incompetent, people who represented the U.S. Now we have a Trade Deficit of $500 Billion a year, with Intellectual Property Theft of another $300 Billion. We cannot let this continue!" http://bit.ly/2Gvy3y1

 
WHAT SPARKED THE TWEET:

Early this morning, China announced a $50 billion package of tariffs targeting U.S. soybeans, automobiles and other exports. http://bit.ly/2GCMhsU

 
^^WHAT SPARKED THAT:

Yesterday, the White House announced a 25 percent tariff on more than 1,300 Chinese products. For example: Televisions and medical devices. Ah, an exception: "The list of goods excludes many Chinese-made consumer products available for sale at Target or Walmart, including clothing, shoes and toys." https://nyti.ms/2q3PziF

 

Here's a list of Chinese products that now have a tariff: http://bit.ly/2JgflIN

 
OH AND -- 'THE KIDS AREN'T FIGHTING. THEY'RE JUST ROUGHHOUSING':

The Trump administration has made confronting Chinese intellectual property theft a top priority in recent days, while China has promised reciprocal actions. 

 
SOME CONTEXT -- WHAT ALL OF THIS MEANS FOR COMPANIES:

The Hill's Niv Elis explains how companies are bracing for a trade war. What companies are worried about: http://bit.ly/2Ithuzu

 

'He is not the criminal target!'
(Is he the criminal target?):

Via The Washington Post's Carol D. Leonnig and Robert Costa, special counsel Robert Mueller told President Trump's lawyers last month that he does not consider the president to be a criminal target at this point in his investigation. Yeah, but: Mueller did say he is continuing to investigate the president. This could be newsy: "The special counsel also told Trump's lawyers that he is preparing a report about the president's actions while in office and potential obstruction of justice, according to two people with knowledge of the conversations." https://wapo.st/2GvZUOM

 
WILL THAT MUELLER REPORT ON TRUMP BE RELEASED?:

Via The Washington Post's Greg Sargent, "Most likely, yes. But there are some very unpleasant scenarios that could intervene -- including the very real possibility that congressional Republicans will do all they can to keep Mueller's report under wraps. This is something they can try to do, it turns out." https://wapo.st/2Gyg71H

 
 

It's Wednesday -- the Washington Nationals play their home opener this time tomorrow! Best time of the year. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com, @CateMartel and on Facebook.
 

To view the 12:30 Report online --> http://bit.ly/2GyDMza

 
IN OTHER NEWS

Good news -- the last Parkland victim is out of the hospital!:

Via CNN's Eric Levenson and Jennifer Henderson, the final patient from the Feb. 14 mass shooting at a Parkland, Fla., high school has been released from the hospital. Who: 15-year-old Anthony Borges, who "was shot five times while protecting his classmates from the gunman on the day of the shooting. He had barricaded a door with his body and was shot through the door." https://cnn.it/2GQGYK5

 

Throwback -- here's a photo of Borges four days after the shooting: http://bit.ly/2JjFlmu

 

Moana, make waves, make waves
--> http://bit.ly/2GxsdfB:

Via The Hill's Lydia Wheeler, nearly one year into his tenure, Justice Neil Gorsuch, who was nominated by President Trump, seems to be having the time of his life. How he's been making waves: Gorsuch is reveling in his role, diving into arguments with gusto and so far fulfilling the expectation that he would be a rock-ribbed conservative in the mold of his predecessor, the late Antonin Scalia. In doing so, he's shaken up the dynamics of the highest court in the land. http://bit.ly/2EiXhdi

 
NOTABLE TWEETS:

This is confusing:
 

We demand answers:

Full-sized comparison photos: http://bit.ly/2GxcWvh

 
ON TAP:

Congress is out.

 

7:10 p.m. EDT: President Trump has a private dinner with supporters in Washington, D.C.

 

April 11: Facebook chief executive Mark Zuckerberg will testify before the House Energy and Commerce Committee. Why: Data privacy concerns after it was revealed political data firm Cambridge Analytica accessed 50 million Facebook users' date without their consent. https://ti.me/2q9TFFx

 

50 years ago today: Martin Luther King Jr. was assassinated. 

 

Full list of D.C. events today celebrating MLK's life: http://bit.ly/2Gx00BH

 

On the National Mall: A rally and march to celebrate Martin Luther King Jr.'s life. Actor Danny Glover and Ben & Jerry's founders Ben Cohen and Jerry Greenfield are among the featured speakers. Details: http://bit.ly/2GOrmXq

 

This morning, President Trump tweeted: "Today we honor Dr. Martin Luther King, Jr. on the 50th anniversary of his assassination. Earlier this year I spoke about Dr. King's legacy of justice and peace, and his impact on uniting Americans..." Watch Trump's message: http://bit.ly/2uKS6mS

 

Op-ed: Derrick Johnson, president and CEO of the NAACP, on why 50 years after King, racism still matters. http://bit.ly/2q72wIH

 

April 11: The Hill is hosting an event with Sen. Lamar Alexander (R-Tenn.), House Democratic Whip Steny Hoyer (D-Md.) and Congressional Hispanic Caucus member Rep. Nanette Barragán (D-Calif.) Details and how to RSVP: http://bit.ly/2GARZvF

 
WHAT TO WATCH:

2:30 p.m. EDT: White House press secretary Sarah Huckabee Sanders gives a press briefing. Livestream: http://bit.ly/2q4dZZD

 

1:05 p.m. EDT Thursday: The Washington Nationals play the New York Mets in their home opener.

 

Thursday -- Sunday: The 2018 Masters Tournament. Details and schedule: http://bit.ly/2Gyev8k

 

Friday: "Chappaquiddick" is released in theaters. Back story: The movie is about former Sen. Ted Kennedy's (D-Mass.) car accident that resulted in the death of a 28-year-old woman. Review from Entertainment Weekly: http://bit.ly/2H7F4Cy

 
NOW FOR THE FUN STUFF...:

Today is National Chicken Cordon Bleu Day. It's also National Hug a Newsperson Day

 
 

And because you read this far, here's a puppy who could really use an afternoon pick-me-up: http://bit.ly/2EiRapa  

 
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