Tipsheet: Trump’s risky gambit on trade roils markets — Sponsored by FICO

View in your browser     The Memo: Trump’s risky gambit on trade roils markets By Niall Stanage      Fears of a trade war with China are roiling the stock markets and raising broader questions about President Trump’s ‘America First’ economic policies. Democrats and other Trump critics say the verdict on his approach is already in. Read the full story here     Oversight chairman probes Pruitt's $50-a-night condo deal By Scott Wong House Oversight Committee Chairman Trey Gowdy (R-S.C.) has begun probing Environmental Protection Agency Administrator Scott Pruitt’s $50-a-night housing arrangement on Capitol Hill, a GOP source told The Hill Friday night. Read the full story here     Trade war fears escalate as Trump ups ante By Niv Elis Markets dropped precipitously on Friday amid fears of a growing trade war between the United States and China. Trump administration officials insisted there was no trade war even as trade groups in Washington and GOP lawmakers expressed alarm at the back and forth. Read the full story here     Trump signs memo ordering end to 'catch and release' practices By Jesse Byrnes President Trump signed a memorandum on Friday ordering agencies to "expeditiously end" the practice known as "catch and release" that allows immigrants caught in the U.S. without proper documents to be released from detention while their cases play out in court. Read the full story here     GOP Rep. Farenthold resigns amid sexual harassment scandal By Juliegrace Brufke Rep. Blake Farenthold (R-Texas) announced Friday that he is resigning from Congress immediately after facing a backlash over using $84,000 in taxpayer funds to settle a sexual harassment claim. Read the full story here     Ryan expects Farenthold to ‘follow through’ on repaying taxpayer money from settlement By Josh Delk Speaker Paul Ryan (R-Wis.) is expecting outgoing Rep. Blake Farenthold (R-Texas) to "follow through" on his commitment to reimburse taxpayers for a settlement for a sexual harassment claim against him. Read the full story here     Arizona, Texas poised to send National Guard to border By Ellen Mitchell Arizona and Texas are moving to send hundreds of National Guard troops to the U.S.-Mexico border within days as part of President Trump's push to shore up the area until his proposed wall is built. Read the full story here     McMaster receives ovation on final day at White House By Jordan Fabian Outgoing national security adviser H.R. McMaster received a hearty send-off on Friday as he left the White House for the final time. A large crowd of staffers gathered outside the West Wing burst into applause when McMaster exited the building just before 4 p.m.  Read the full story here     Facebook to require verification for political ads By Ali Breland Facebook chief executive Mark Zuckerberg announced on Friday that it would start verifying advertisers who seek to run political ads on its platform. All users who manage large pages, political or not, must also be verified.  Read the full story here     Trump meets with Pruitt amid growing calls for resignation By Josh Delk Environmental Protection Agency (EPA) head Scott Pruitt reportedly met with President Trump on Friday to explain why he should remain in office amid mounting scrutiny over alleged ethics violations. Read the full story here         SPONSORED CONTENT   Sponsored by FICO Don't be fooled. VantageScore is not an independent startup -- it's owned by the three credit bureaus. Allowing the credit bureaus to offer a credit score they own and control in mortgage lending decisions would consolidate their power over the entire credit reporting process. That's not good for competition or for consumers. Read More.         Is Trump an Obama 2.0? By Lloyd Green  OPINION | For the moment, call it a freight train barreling down the tracks, with Republican control of Congress the potential casualty. Yes, we have seen this movie before. The question is whether anyone remembers. Read the full story here     Oklahoma’s striking teachers are intoxicated by their own demands By Frederick M. Hess  OPINION | Rather, teachers and taxpayers alike will be well-served if the push for more school spending is approached with an eye toward managerial discipline and what Oklahoma’s families can reasonably bear, so that this intoxicating, feel-good moment doesn’t end with a nasty hangover. Read the full story here     The Associated Press: Trump troop request creates opening for governors to say no By Andrew Selsky and Tom James   President Donald Trump’s plan to deploy National Guard troops to the Mexico border has drawn resistance from some governors, most of them Democrats, and the law he invoked creates an opening for them to turn him down, officials said Friday. Read the full story here     The Washington Post: U.S. gathers data on migrants deep in Mexico, a sensitive program Trump’s rhetoric could put at risk By Joshua Partlow and Nick Miroff April 6 at 11:24 PM Email the author   The United States government is expanding a program to capture the biometric data of tens of thousands of Central Americans and other migrants arrested in Mexico, gaining unprecedented access to Mexican immigration jails to identify criminals, gang members and potential terrorists long before they reach the border. Read the full story here     The New York Times: Pompeo and Bolton Appointments Raise Alarm Over Ties to Anti-Islam Groups By Laurie Goodstein   Nearly two months after the Boston Marathon bombing, Mike Pompeo, then a congressman from Kansas, took to the floor of the House to denounce American Muslim leaders for what he called their “silence” in response to the heinous terrorist attack. Read the full story here     Reuters: Panic! Don't panic! Navigating the trade talk proves dicey By Megan Davies   “Don’t overreact,” President Donald Trump’s chief economic adviser told investors on Wednesday, when U.S. stocks were deep in the red over worries about the administration’s plan for $50 billion of import duties aimed at China. Read the full story here     The Wall Street Journal: The Architect of Trump’s Threatened China Trade War By Bob Davis President Donald Trump’s tough policy on China trade took shape in a White House meeting last August—and at the center was an often-overlooked man. Read the full story here         Did a friend forward you this email? Sign up for The Hill Tipsheet       Forward this Tipsheet           Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

SearchCap: Optimizing for voice search & more

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Already doing SEO? Add these two things to optimize for voice search   Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.

From Search Engine Land

Final call to enter the 2018 Search Engine Land Awards   Apr 5, 2018 by Search Engine Land Time is running out to complete your applications for the highest honors in search marketing! Next entry deadline is Friday, April 13th at 11:59PM PST.

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SMB marketing survey finds only 3% use outside agency or vendor   Apr 6, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute

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Marketing Day: SMB marketing survey, Facebook Live & more

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SMB marketing survey finds only 3% use outside agency or vendor   Apr 6, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute

From Marketing Land

What's the future of consumer data now that Facebook is pulling back?   Apr 6, 2018 by Ryan Phelan With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016   Apr 6, 2018 by Amy Gesenhues Today marks two years since Facebook Live's launch.

Get the MarTech Guide to GDPR here   Apr 6, 2018 by Marketing Land The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea?

Facebook & Instagram ads granted accreditation by the Media Rating Council   Apr 5, 2018 by Amy Gesenhues Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Survey: Chasm exists between brands and consumers on data privacy   Apr 6, 2018 by Greg Sterling Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.

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Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

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