SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Featured story

Google tests showing two Shopping ad carousels on mobile   Apr 10, 2018 by Ginny Marvin The test features Google's Showcase Shopping ads and traditional product listing ads on one result.

From Search Engine Land

Does Cambridge Analytica have your info? Here's how to check   Apr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

Google launches Reach Planner for YouTube & video ad forecasting in AdWords   Apr 10, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Become an SEO rock star: Evolve your SEO skill set   Apr 10, 2018 by Bobby Lyons Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.

Bing Shopping ads updates include multiple images, product status reporting & more   Apr 10, 2018 by Ginny Marvin Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.

Omar Sharif Google doodle honors actor from classics like 'Lawrence of Arabia' & 'Doctor Zhivago'   Apr 10, 2018 by Amy Gesenhues The artwork for today's doodle was created by doodler Sophie Diao.

MarTech salary survey results — See how yours compares   Apr 10, 2018 by Digital Marketing Depot MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two.

From Marketing Land

Brands, please stop ruining the consumer mobile journey with desktop experiences   Apr 10, 2018 by Brian Solis Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.

Connect With Peers And The Martech Community   Apr 10, 2018 by Marketing Land Join the marketing technology community at MarTech®, April 23-25 in San Jose. You'll participate in 55+ sessions led by experts from L'Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb, and many others. And beyond sessions, you'll meet more than 100 leading martech vendors in our Expo hall, gain access to structured and unstructured networking including 2 receptions, networking lunches, speed networking, and more!

Case study: Digital out-of-home and mobile-location deliver offline success for REI   Apr 10, 2018 by Greg Sterling Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.

Time for brands to take customer data personally   Apr 10, 2018 by Nina Caruso As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.

Google patent on related entities and what it means for SEO   Apr 9, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.

Google launches Reach Planner for YouTube & video ad forecasting in AdWords   Apr 9, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Facebook announces election-based independent research initiative as part of its continuing hearts and minds campaign   Apr 9, 2018 by Amy Gesenhues In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users.

Search News From Around The Web

3 Quick Tips to Optimize Your Site for Local Search on Mobile, Jeff Bullas

Do Hashtags Influence SEO? Here's How to Rank High Using Hashtags, cognitiveseo.com

Google Adds "About" Tab to Local Knowledge Panels, Sergey Alakov

Google as the New Mobile Website, Mike Blumenthal

Google Home and Google Home Mini launches in India, Official Google India Blog

Google: Adding Content to Image Heavy Pages, The SEM Post

How to Use Keyword Gap Analysis to Land Your Guest Posts, SEM Rush

The Ultimate Guide to Amazon PPC Advertising, The AdStage Blog

Unlocking PPC Revenue Growth with CRMs, The AdStage Blog

URLs, Crawling, and PageRank; Fundamentals of SEO, State of Digital

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

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Marketing Day: The consumer mobile journey, Google’s Reach Planner & Facebook news

Featured story

Does Cambridge Analytica have your info? Here's how to check   Apr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

From Marketing Land

Brands, please stop ruining the consumer mobile journey with desktop experiences   Apr 10, 2018 by Brian Solis Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.

Connect With Peers And The Martech Community   Apr 10, 2018 by Marketing Land Join the marketing technology community at MarTech®, April 23-25 in San Jose. You'll participate in 55+ sessions led by experts from L'Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb, and many others. And beyond sessions, you'll meet more than 100 leading martech vendors in our Expo hall, gain access to structured and unstructured networking including 2 receptions, networking lunches, speed networking, and more!

Case study: Digital out-of-home and mobile-location deliver offline success for REI   Apr 10, 2018 by Greg Sterling Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.

Time for brands to take customer data personally   Apr 10, 2018 by Nina Caruso As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.

Google patent on related entities and what it means for SEO   Apr 9, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.

Google launches Reach Planner for YouTube & video ad forecasting in AdWords   Apr 9, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Facebook announces election-based independent research initiative as part of its continuing hearts and minds campaign   Apr 9, 2018 by Amy Gesenhues In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Oracle adds clouds for analytics, segmentation and loyalty   Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company's first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.

Sendwithus launches GDPR-compliant, cloud-based email CMS   Apr 10, 2018 by Robin Kurzer Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.

Consumer groups file FTC complaint against YouTube for collecting kids' personal data without parental consent   Apr 10, 2018 by Robin Kurzer Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.

Header bidding: The biggest trends for 2018   Apr 10, 2018 by Alex Bornyakov Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us