Marketing Day: Instagram’s new payment feature, augmented reality games & Google Assistant

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Google betting its Assistant can close the wearables gap with Apple   May 4, 2018 by Greg Sterling New Assistant capabilities announced for Wear OS ahead of Google's developer conference next week

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Using machine learning to get more value out of your Facebook campaigns   May 4, 2018 by Laura Collins Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance.

Instagram testing a booking & payments feature it first announced more than a year ago   May 4, 2018 by Amy Gesenhues For now, the feature is available to a limited set of partners and businesses on Instagram.

Augmented reality games: Will this summer's releases be booms or busts?   May 4, 2018 by Adam Dorfman Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.

The 5 big disruptions to marketing in 2018   May 4, 2018 by Digital Marketing Depot The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally.

Where to find ideas for content your audience will love, look at and link to   May 4, 2018 by Jeremy Knauff If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.

Facebook Pages will be getting new video metrics & chart tracking engagement throughout video   May 3, 2018 by Amy Gesenhues Facebook says it also fixed a bug that resulted in inaccurate retention graph data for videos running longer than two minutes.

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The F8 Developer Conference is over: Here's everything Facebook announced   May 4, 2018 by Amy Gesenhues Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI.

This week in GDPR   May 4, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference   May 4, 2018 by Robin Kurzer While several companies tout their success using the platform, Kia and Octane AI announce new Messenger integrations.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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Hillicon Valley: Trump holds meeting on election security | New NSA director takes over | Google will start verifying election ads

View in Browser     The Cyber and Tech overnights have joined forces to give you Hillicon Valley, The Hill’s new comprehensive newsletter detailing all you need to know about the tech and cyber news driving the day from Capitol Hill to Silicon Valley. Welcome! Follow the tech team, Ali Breland (@alibreland) and Harper Neidig (@hneidig), and the cyber team, Morgan Chalfant (@mchalfant16) and Olivia Beavers (@olivia_beavers), on Twitter. Happy Star Wars Day: May the 4th be with you.   ELECTION SECURITY MEETING: President Trump met with members of his administration, including leaders of the FBI and Department of Homeland Security, on Thursday to discuss election security, the White House said Friday. The meeting comes amid widespread concerns over the possibility of foreign interference in future elections, including this year's midterms, following Russia’s hacking and disinformation effort against the 2016 vote. The Russian effort included the targeting of digital state election systems. Trump met Thursday with Attorney General Jeff Sessions, Homeland Security Secretary Kirstjen Nielsen, Director of National Intelligence Dan Coats and FBI Director Christopher Wray to discuss election security, “including enhanced protections against malign foreign influence,” the White House said in a statement early Friday. The Department of Homeland Security has been working to provide sensitive threat information and vulnerability assessments to states that request them, as part of a broader effort to protect election infrastructure going forward. “The President received an update about current Federal election security-related efforts, including information sharing and best practices like using paper ballots, issuing security clearances, and conducting security assessments,” the White House said in a statement early Friday. “He also reiterated his guidance that election security is national security,” the White House said. “The Trump Administration will continue to provide the support necessary to the owners of election systems — State and local governments — to secure their election processes.” The context: Officials revealed last year that Russia had targeted voting systems in 21 states as part of a broader plot to interfere in the 2016 election. Most of the efforts involved only preparations for hacking, like probing for vulnerabilities, and did not lead to successful breaches. Why the meeting is notable: Critics of the administration, particularly Democrats, have charged that the president isn’t doing enough to punish Russia for its actions or to protect against future interference. Trump has at times cast doubt on the intelligence community’s assessment of Russia’s activity, which in part concluded that Moscow acted to help him win the election. To read more from our piece, click here.   WE’VE GOT A NEW NSA DIRECTOR: The National Security Agency (NSA) formally welcomed Lt. Gen. Paul Nakasone as its new director on Friday afternoon. Nakasone takes over from Adm. Mike Rogers as the dual-hat leader of NSA director and commander of Cyber Command. He was officially welcomed at a ceremony at Forte Meade in Maryland, which also marked the official elevation of Cyber Command. SPEAKING OF THE NSA: The spy agency collected collected more than 530 million U.S. call records in 2017, representing a dramatic increase over the previous year. According to an annual transparency report released Friday, the spy agency collected 534 million call records in 2017, more than three times the 151 million collected in 2016. The new statistics were first reported by Reuters. The report, released on Friday by the director of national intelligence, is mandated by the USA Freedom Act passed by Congress in 2015 that aimed to restrict and boost oversight of the spy agency’s surveillance program. The NSA’s surveillance powers have weathered intense scrutiny since the 2013 Edward Snowden revelations that exposed the agency’s now-defunct bulk collection program. Under the old program, the NSA is estimated to have gathered billions of phone records. The call detail records, obtained from U.S. telecommunications providers, include the numbers and the time and duration of the phone call. They do not include the actual content of the call itself. A spokesman for the director of national intelligence told The Hill that the NSA has discovered that a range of factors can influence the number of call records collected and that the agency expects them to “fluctuate from year to year.” To read more, click here.   GOOGLE WILL VERIFY POLITICAL ADS: Google is finally jumping onboard with verifying political ads on its site. It follows Twitter and Facebook, who took similar steps this year. Google announced on Friday that it will now require advertisers to verify that they are U.S. citizens or lawful permanent residents in order to purchase ads for candidates running for office. Such political advertisers will now to have to provide Google a government-issued ID, among other materials. Political advertisements on Google will now also feature disclosures that reveal who paid for them. Unlike Facebook and Twitter however, Google’s verification will be limited to candidates, not social and political issues. Also unlike the two, it has not supported congressional legislation that would increase political ad transparency on digital platforms. Read more here.   NO NEW VINE FOR NOW: V2, the proposed sequel to the popular short-video app Vine, is being delayed indefinitely because of “financial and legal hurdles." Dom Hofman, a co-founder of Vine, said on Friday that he hadn’t anticipated the amount of resources the project would need. “The V2 needs to operate as a company with sizable external funding probably from investors,” Hofmann said, explaining that he could not accomplish those things amid commitments to another company he'd already made. “I’m very, very sorry for the disappointment. if it’s any consolation, i think it would have been even more disappointing if this service had been developed and released incorrectly, which is where were headed. I’d like for us to get it right,” he said. To read more, click here.   A lighter Twitter click: This it NUT(ella) the best advice. (Tweet)   TRENDING WITH TWITTER: Twitter CEO Jack Dorsey used to retweet Kanye West frequently, but stopped doing since he began spurring political controversy. Dorsey has instead started retweeting inspirational things from the less contentious Kanye collaborator Rick Rubin.   TODAY’S OPINION: America’s being invaded by China and Russia with chips, bits and bytes. (The Hill)   ON TAP FOR NEXT WEEK: HEARING FOR HASPEL: Gina Haspel, President Trump’s controversial pick to lead the CIA, is scheduled to appear before the Senate Intelligence Committee on Wednesday morning for what is gearing up to be a contentious confirmation hearing. Haspel has faced scrutiny from lawmakers on both sides of the aisle for her involvement in the spy agency’s controversial interrogation program, and now she will have to answer to a panel of senators about her torture record. Her nomination likely hinges on she performs during this high-profile hearing. A POSSIBLE VOTE FOR KREBS?: The Senate Homeland Security Committee could vote as early as next week to confirm President Trump’s pick to helm the Department of Homeland Security’s (DHS) office that is responsible for guarding federal networks and critical infrastructure from cyber and physical threats. Christopher Krebs, if confirmed, would oversee DHS’s National Protection and Programs Directorate office, which has spearheaded efforts to secure U.S. election systems from foreign interference. The panel’s chairman, Sen. Ron Johnson (R-Wis.), told reporters late last month — shortly before Congress broke for recess this past week — that he expects to vote on the nomination “as quickly as possible.” DEMS GET MOVING ON NET NEUTRALITY: Senate Minority Leader Chuck Schumer (D-N.Y.) is planning to file a discharge petition on Wednesday that will force a vote on a bill to reinstate the Federal Communications Commission’s net neutrality protections. The move will likely bring about a vote the following week.   NOTABLE LINKS FROM AROUND THE WEB: Judge in Manafort case pushes back on prosecutors. (The Hill) Defense bill would allow sanctions waivers for some allies buying Russian weapons. (The Hill) What will happen to users’ data with Facebook’s new online dating features? (CDT blog post) A German computing magazine reports ‘next generation’ of flaws on computer processors. (Reuters) Nunes did not to read classified document that kicked off Russia probe after fiercely fighting for access to it. (CNN) New report says Chinese cyberspies are turning attention to supply chain attacks. (Bleeping Computer) Facebook’s liberal bias audit will be led by a former senator who has worked with Southern Poverty Law Center-labeled hate groups. (Vice News) With the Dream Machine, Instagram-capitalism becomes the stuff of nightmares. (The Baffler) Here are the biggest losers from Theranos’ implosion (Wall Street Journal)           Did a friend forward you this email? Sign up for Technology Newsletters     Forward Technology Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Overnight Energy: Fourth aide departs EPA| Interior prohibits staff from telling builders to get Endangered Species Act permit| Lawmaker sues Forest Service over protest rights

View in your browser     FOURTH EPA POLITICAL AIDE RESIGNS IN FIVE DAYS: Environmental Protection Agency (EPA) media aide John Konkus is adding his name to the growing list of political staffers leaving the agency this week. Konkus became the fourth Pruitt aide to resign in five days — and the second in Pruitt's media department. Pruitt's communications head, Liz Bowman, announced her departure Thursday. Konkus serves as deputy associate administrator in the EPA’s office of public affairs, the second in command on the communications staff. Ryan Jackson, Pruitt's chief of staff, confirmed Konkus's departure Friday and said he was leaving to take a communications job at the Small Business Administration. “From transition, working side by side with John as one of the ‘sherpas’ for Administrator Pruitt’s nomination, through his work on the beachhead early at EPA, and as Deputy Associate Administrator, John has been a valuable member of the EPA communications team," Jackson said in a statement. "Administrator Pruitt is grateful for John’s service and wishes him well as he continues to serve the Trump Administration leading communications at the Small Business Administration." Konkus did not respond to a request for comment. Konkus's resignation comes amid reports that agency aide Michael Abboud had shopped around a story earlier in the week alleging that an Interior Department staffer was conspiring with a former EPA aide-turned-whistleblower to spread stories about Pruitt. Read more here. Why it’s notable: Konkus joins the ranks of three other EPA political aides who resigned this week from the agency. In addition to Bowman, two other Pruitt aides, also mired in their own scandals, resigned. Albert Kelly, who was hired to lead the agency's Superfund program last year, resigned Tuesday and Pruitt's head of security, Pasquale Perrotta, resigned on Monday.   FWS EMPLOYEES LIMITED FROM TELLING DEVELOPERS TO GET ESA PERMIT: Fish and Wildlife Service (FWS) staff can no longer advise builders they need to obtain a permit mandated by law to maintain endangered species habitat, according to new Interior Department guidance. An April 26 memorandum sent from FWS Principal Deputy Director Greg Sheehan to regional directors wrote that it was "not appropriate" for personnel to tell private parties when it's required under the law for them to seek an incidental take permit (ITP). Businesses and individuals must request an ITP if they believe their developments could interfere with the habitat of endangered species, under the 1973 Endangered Species Act (ESA). Sheehan writes in the memo: "It is also vital that staff recognize that whether to apply for a section 10(a)(1)(B) permit is a decision of the applicant. Service staff can and should advise non-federal parties on the law, our regulations and guidance, and the potential for take of listed species incidental to their activities, but it is not appropriate to use mandatory language (e.g. a permit is 'required') in the course of that communication." A section under the ESA allows owners the ability to develop on land they believe might affect the habitat of endangered species if they create a habitat conservation plan and get an ITP. The memo says that when FWS employees advise owners on when they might need to get an ITP, they can no longer say it is a need and that "whether to seek a permit belongs with the private party." "They may proceed (at their own risk) as planned without a permit, modify their project and proceed without a permit, or prepare and submit a permit application," Sheehan's letter reads. "The biological, legal, and economic risk assessment regarding whether to seek a permit belongs with the private party determining how to proceed." Animal advocates alarmed: One wildlife expert equated the memo to putting a "leash" on employees. Noah Greenwald, endangered species director at the Center for Biological Diversity, said the guidance underscores a trend that's been occurring at the FWS — employees are more relaxed in their ESA enforcement. He believes that the guidance will make it harder to enforce because the FWS will no longer leave a paper trail of recommendations for permits. "They are putting even a further chill on FWS actually enforcing it," Greenwald said. "It's kind of true that it's the landowner's choice. They can take the risk or get an ITP — but what happens is a record of liability is essentially erased at this point." Guidance highlights new administration theme on ESA: The FWS announced it is taking into consideration the “removal” of the policy, adopted under the ESA, that prohibits the harming, harassing, killing and habitat destruction of threatened species. The text of the rule change proposal tailors the protections for all future listed threatened species to instead determine regulations on a species-by-species basis. The FWS submitted the proposal within days of reports that President Trump picked Susan Combs to oversee wildlife and parks at the Interior Department. Combs, a former Texas comptroller, has a long a history of opposing endangered species protections. Read more here.   VA LAWMAKER SUES FOREST SERVICE OVER PROTESTER RIGHTS: A Democratic Virginia state lawmaker is suing the U.S. Forest Service for access to a road where a group of protesters are demonstrating against a pipeline project. State Sen. Chap Petersen filed the suit in federal court on Wednesday, according to The Washington Post, alleging that officials are illegally blocking access to the road in order to prevent people from bringing food and supplies to a “tree sitter.” The protester named in the suit, identified only as “Nutty,” is one of several tree sitters attempting to block federal officials from clearing trees to build the 303-mile Mountain Valley Pipeline. Forest Service officials said they blocked access to the road for safety reasons, but Petersen argues in the lawsuit that they are in violation of the First Amendment, and is asking that the road to be reopened to the public. “People have a right to be there,” he told the Post. “This is a political act that’s taking place; it’s political expression.” Read more here.   THE WEEK AHEAD: Monday, a panel of the House Appropriations Committee will do a markup of the fiscal year 2019 Energy and Water Appropriations Bill. Tuesday, the Senate’s Energy and Natural Resources Committee will hold a hearing on the state of Puerto Rico’s electric grid. Wednesday, the Senate committee on Indian Affairs will consider the nomination of Tara Sweeney, of Alaska, to be an assistant secretary of the Interior. Wednesday, a subpanel of the Senate Energy and Natural Resources Committee will hold a hearing on the law enforcement programs at the Bureau of Land Management and U.S. Forest Service and how they coordinate with other law enforcement.   OUTSIDE THE BELTWAY: UK to ban most hybrid cars starting 2040, the Financial Times reports. The Puerto Rico Electric Power Authority decide how to privatize within 18 months, Bloomberg BNA reports. Ongoing volcano eruption that dates back more than three decades hits Hawaii, The Washington Post reports.   IN CASE YOU MISSED IT: Check out these stories from Friday... — Pruitt had travel wish list and asked staff to find ‘official’ reasons to go: report — Adelson helped arrange canceled Pruitt trip to Israel: report     Please send tips and comments to Timothy Cama, tcama@thehill.com; and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill         Did a friend forward you this email? Sign up for Energy Newsletters     Forward Energy Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.