SearchCap: Google I/O, Google Posts with videos and image search guidelines updated

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New AMP features announced for geotargeting content, as well as some GDPR support   May 8, 2018 by Michelle Robbins The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance

From Search Engine Land

Google Image Search updates guidelines, adding structured data, speed and more   May 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines.

Ask the SMXpert: Keyword research and copywriting   May 8, 2018 by Debra Mastaler Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

How to watch Google I/O 2018 keynotes   May 8, 2018 by Ginny Marvin Google I/O is underway. Tune in now.

Google Posts now accepting videos for some local businesses   May 8, 2018 by Barry Schwartz Google Posts gets richer with the ability to upload videos to your messages.

Beyond keywords: What really matters in SEO content   May 8, 2018 by Jessica Foster Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.

How to create landing pages that convert   May 8, 2018 by Digital Marketing Depot If you're looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion […]

From Marketing Land

How to turn a boring email into an irresistible link pitch   May 8, 2018 by Gisele Navarro Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.

How dynamic creative will (finally) reach the tipping point   May 8, 2018 by Joe Sabol Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why and how that's about to change.

Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps   May 8, 2018 by Amy Gesenhues Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app.

What is 'Integration Platform as a Service (iPaaS)?' Learn everything you need to know   May 8, 2018 by Digital Marketing Depot It's no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data.

Search News From Around The Web

Complete On-Page SEO Checklist for 2018, Ignite Visibility

Dealer site navigation bar best practices, DealerOn

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network, The AdStage Blog

4 Critical Enterprise SEO Scaling Challenges to Overcome, BrightEdge SEO Blog

7 Red Flags to Search for in Your Google AdWords Account, Vertical Measures

Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?, Official Google Webmaster Central Blog

Google Search Console Notifications For Improve Discovery In The Google Assistant, Search Engine Roundtable

How to Keep Google From Owning Your Online Life, Wall Street Journal

Introducing Google AI, Google AI Blog

Mobile PPC: An Absurdly Easy-to-follow Guide to Get it Right, Portent

What SEO fixes, and what it doesn't, Pedro Dias

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Breaking News: Senate Intel Committee to wrap up Russia probe in August

View in your browser     Senate Intel Committee to wrap up Russia probe in August Senate Intelligence Committee chairman Richard Burr (R-N.C.) said Tuesday that he plans for the panel to begin to wrap up its investigation into Russian interference in the election in August, when the Senate leaves for a month-long recess.  Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Trump pulls US out of Iran nuke deal

View in your browser     Trump pulls US out of Iran nuke deal President Trump on Tuesday announced he will not renew sanctions waivers for the Iran nuclear deal, taking a step that could lead to the deal’s unraveling. Keeping with the promise he made in January, Trump announced he has decided against continuing to wave sanctions as laid out in a 2015 pact between the United States, Iran, Germany, France, the United Kingdom, Russia and China. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.