SearchCap: EU & Google fines, Bing Merchant Center imports & Google News publisher features

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Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center   Jun 6, 2018 by Barry Schwartz The removal is part of larger update to Google News.

From Search Engine Land

Report: EU about to fine Google billions in Android antitrust case   Jun 6, 2018 by Greg Sterling The first antitrust fine was roughly $2.8 billion; this one could be larger.

Bing Merchant Center launches Google Merchant Center Import tool   Jun 6, 2018 by Ginny Marvin Product feed imports can be scheduled to easily keep them current for Bing Shopping campaigns.

2018 paid search benchmark report from Adthena — How do you compare?   Jun 6, 2018 by Digital Marketing Depot A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]

Say hello to Voice Interface Optimization   Jun 6, 2018 by Barry Levine Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.

How to build authoritative links with data-driven content   Jun 6, 2018 by Pratik Dholakiya Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links.

Bing will start banning more weapons-related ads starting July 1   Jun 5, 2018 by Ginny Marvin Bing is updating its weapon policy to include recreational guns and certain accessories..

From Marketing Land

The Ultimate Agency Guide to Video Marketing   Jun 6, 2018 by Digital Marketing Depot As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.

Facebook shared user data with Chinese company identified as posing a national security threat   Jun 6, 2018 by Amy Gesenhues Facebook confirms data partnerships with Huawei and three other Chinese telecom firms.

How to use Pinterest to drive high-volume traffic on auto-pilot   Jun 6, 2018 by Jessica Foster Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action.

Apple's latest ARKit preps augmented reality to become pervasive reality   Jun 6, 2018 by Barry Levine Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything.

Facebook Audience Network opens inventory to in-app header bidding   Jun 6, 2018 by Amy Gesenhues Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.

Facebook facing class action in Illinois, campaign finance suit in Washington   Jun 5, 2018 by Greg Sterling Data retention at issue in Washington, facial recognition consent in Illinois.

What do Google and a toddler have in common? Both need to learn good listening skills.   Jun 5, 2018 by Dave Davies Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

Search News From Around The Web

Google Phrase-Based Indexing Updated, Go Fish Digital

31 Reasons to Start Doing SEO for Bing, cognitiveseo.com

5 SEO Questions with Marie Haynes: Tips for Algorithms Hits & Penalties, SEM Rush

Adhering to Google AdWords Grants Account Policies, Periscopix

Google Search Console Long & Short Meta Descriptions HTML Improvements To Go Away, Search Engine Roundtable

These Mobile Mistakes Are Costing You Money, DealerOn

Visual Search: What You Need to Know, Hallam Internet

Google Search Console Crawl Stats to Update Soon, The SEM Post

Google's Recent Medical Information Change in the SERPs, Vertical Measures

Humbling SEO Fails from the BigSEO community, ContentKing

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Overnight Health Care — Sponsored by PCMA — Momentum for single payer in California? | House to vote on opioid bills next week | Trump reportedly prepping HHS reorganization

Sponsored by Pharmaceutical Care Management Association | View in Browser     Welcome to Overnight Health Care, sponsored by the Pharmaceutical Care Management Association.   Everyone today was reviewing the results from Super Tuesday, when voters in eight states cast their ballots in primaries. And health care watchers kept a close eye on California, where single-payer was a notable issue...   A win for single payer? Progressive groups are cheering that fact that Democratic candidates supportive of Medicare for All won big last night in California's Democratic House primaries. The Progressive Campaign Change Committee (PCCC) notes that all three candidates it endorsed in the California primaries won Tuesday and supported Medicare for All. From PCCC: "These primaries were a referendum on the popularity of bold economic-populist ideas like Medicare For All, holding Wall Street and Big Insurance companies accountable, and fighting for working families -- and those ideas won despite strong opposition by corporate Democrats from their hand-picked candidates. Medicare for All is not just good policy, it's proving to be a winning strategy that's fueling the big blue wave." Who won: PCCC backed Katie Porter won the Democratic nomination to face Rep. Mimi Walters (R-Calif.). Mike Levin will represent Democrats in the race for retiring Rep. Darrell Issa's seat and Ammar Campa-Najjar will challenge Rep. Duncan Hunter in November.         SPONSORED CONTENT   Pharmaceutical Care Management Association Drugmakers set and raise the price of prescription drugs unrelated to the rebates they negotiate with pharmacy benefit managers (PBMs).  The most direct way for drugmakers to reduce costs and improve access is to simply cut their own prices.       An organizational shakeup at HHS? Politico reports that HHS could be getting a new name -- and some new responsibilities -- as part of a proposal the Trump administration is working on. The name could possibly include "welfare," as the plan would seek to shift welfare programs like food stamps, currently in the Department of Agriculture, into HHS. The hitch: The plan would probably face long odds of ever being approved by Congress, especially given that the Agriculture committees could lose power under it. Currently, those congressional committees have oversight over food stamp programs. The big picture: The plan could fit with administration priorities around reforming welfare programs, though. The administration has sought to impose work requirements on a variety of programs that are currently housed under different departments. For example, HHS for the first time under President Trump is allowing states to impose work requirements on Medicaid recipients. Some Republicans characterize Medicaid as "welfare," a term that Democrats reject for the program. We explain here.   House to vote on opioid bills next week (OK, and the week after too) The House's long push for opioid legislation will reach a climax next week when the House starts voting on dozens of bills over a two-week period. Many of the bills are relatively minor on their own, but they seek to fight the epidemic of opioid overdoses in a variety of ways. One to watch: A bill from Rep. Mimi Walters (R-Calif.) lifts some limits on Medicaid paying for care at treatment facilities for people with opioid addiction, something known as the IMD exclusion, a long-held goal for many advocates. Electoral angle: Walters is facing a tough reelection, and many lawmakers could seek to tout these opioid bills in their campaigns. A final list of bills being considered has not been released. Other legislation that could be considered includes encouraging research on non-addictive painkillers, requiring electronic prescribing as a way to better track prescriptions and giving authorities new tools to intercept imports of illicit opioids. Read more here.     Schumer wants Senate spotlight on health care this August Senate Democrats want to take their effort to call attention to rising ObamaCare premiums and blame them on Republicans to a new stage this August. Senate Minority Leader Charles Schumer (D-N.Y.) said in a letter to Senate Majority Leader Mitch McConnell (R-Ky.) released Wednesday that the GOP leader should dedicate August to "considering legislation that would lower the cost of health care and prescription drugs." Background: The letter came a day after McConnell cancelled the August recess to spend more time moving Trump's nominees and working on government funding legislation. The decision also keeps Democrats up for reelection in Washington longer. But back to the health care. Democrats ideas include legislation to: Cut prescription drug costs, including allowing Medicare to negotiate drug prices Increase the generosity of ObamaCare subsidies Provide funding known as reinsurance to lower premiums Allow people to buy into Medicare at age 55 Incentivize remaining states to expand Medicaid Ok, seriously: It's safe to say Republicans are not going to be taking these ideas up, but the calls provide a messaging opportunity for Democrats. More on the back and forth between McConnell and Schumer here.   Roundup Some good news in the fight against the new Ebola epidemic. Early signs suggest that an Ebola outbreak in Congo, which has killed 27 people since erupting in a remote rural village two months ago, is being contained before it can spread further. San Francisco voters on Tuesday approved a controversial ban on flavored tobacco products, which was passed by the board of supervisors last year. Sixty-eight percent of city voters backed Measure E, which would ban the sale of flavored cigarettes, vaping products, cigars and smokeless tobacco. And more single-payer news, this time from Michigan, where a former physician and Detroit health director who is running for governor, released his plan for a statewide universal health-care system on Wednesday. Our story is here and you can find his plan here.         SPONSORED CONTENT   Pharmaceutical Care Management Association The Congressional Budget Office’s $43 billion score of point-of-sale rebates in Medicare Part D is the latest in a series of official estimates showing this mandate would increase costs for the government and taxpayers. This score strikes the third blow to the drugmakers’ multi-million dollar campaign to shift blame for their own prices onto the health plans and pharmacy benefit managers (PBMs) that negotiate discounts and rebates to reduce costs.       What we're reading Experimental Ebola treatments approved for the Democratic Republic of Congo (Wall Street Journal) Why it's hard to keep voters scared about Obamacare repeal (Vox.com) Price check on drug ads: would revealing costs help patients control spending? (Kaiser Health News)   State by state Bill forcing Michigan Medicaid recipients to work nears final OK (Detroit Free Press) Democrats avert disaster in California (U.S. News & World Report) In red-hot Kentucky race, abortion rights groups are kept at a distance (McClatchy)   From The Hill's opinion pages Benefits of CVS/Aetna merger far outweigh the costs Trump signs VA Mission Act -- this is a health care win for vets          Did a friend forward you this email? Sign up for Healthcare Newsletters     Forward Healthcare Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.