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2018年6月13日 星期三

Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study

 


 
Featured story
 

Twitter announces changes to improve users' experiences

 

Jun 13, 2018 by Robin Kurzer

The company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features.

 
From Marketing Land


 
Facebook updates Custom Audience list requirements to create more ad transparency
  Jun 13, 2018 by Amy Gesenhues

Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience list.


 
7 personalization strategies to convert more callers to customers
  Jun 13, 2018 by Digital Marketing Depot

Digital advertising has gone mobile. And when consumers engage with a company's digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded.


 
Security breaches, no longer aberrations, need their own customer journeys
  Jun 13, 2018 by Barry Levine

Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.


 
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
  Jun 13, 2018 by Robin Kurzer

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.


 
Report: Google and Facebook top advertisers' list of fears that could impact their businesses in 2018
  Jun 13, 2018 by Robin Kurzer

Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.


 
How to understand searcher intent and use it to boost SEO rankings
  Jun 12, 2018 by Marcus Miller

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.


 
Priorities for diagnosing JavaScript-powered websites
  Jun 12, 2018 by Maria Cieslak

Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology


 
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
  Jun 13, 2018 by Amy Gesenhues

Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.


 
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
  Jun 13, 2018 by Amy Gesenhues

Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.


 
Salesforce adds Interaction Studio, integration with Google Analytics 360
  Jun 13, 2018 by Barry Levine

Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.




 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset

 


 
Featured story
 

Report: Google and Facebook top advertisers' list of fears that could impact their businesses in 2018

 

Jun 12, 2018 by Robin Kurzer

Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.

 
From MarTech Today


 
Security breaches, no longer aberrations, need their own customer journeys
  Jun 12, 2018 by Barry Levine

Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.


 
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
  Jun 12, 2018 by Robin Kurzer

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.


 
How mid-size companies can adopt the enterprise mindset to win accounts
  Jun 12, 2018 by Sonjoy Ganguly

How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic approach.


 
Here's what people are saying about MarTech
  Jun 12, 2018 by MarTech Today

Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don't take it from us… attendees, speakers and exhibitors rave about MarTech: "Whether you're in marketing, sales, or IT, it's a great […]


From Marketing Land


 
Instagram's new shopping bag icon adds e-commerce element to advertisers' Stories
  Jun 12, 2018 by Amy Gesenhues

Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.


 
Reddit introduces native autoplay video ads optimized for the site's recent redesign
  Jun 12, 2018 by Amy Gesenhues

Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view basis.


 
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
  Jun 12, 2018 by Amy Gesenhues

Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.


 
Ericsson ad division says carrier location data provides it with competitive advantage
  Jun 12, 2018 by Greg Sterling

The company verifies its own location data by matching IDs against mobile carrier data sets.


 
 

Attend MarTech Conference: October 1-3, 2018 in Boston

Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

 

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Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management
 
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The Hill's 12:30 Report: Trump returns, says North Korea 'no longer a nuclear threat' | Cohen likely to cooperate with investigators, report claims | GOP to vote on immigration next week | Conservatives anxious for FBI Clinton probe report | Why Kushner's confidence is growing | New twist in Rosenstein, House fight | Possible World Cup 2026 venues | Hill TV launches

The Hill 12:30 Report
View in Browser
 
GETTING TRACTION

Michael Cohen spotted testing orange-colored shirt samples:

 

Via Vanity Fair's Gabriel Sherman, President Trump's personal lawyer Michael Cohen has told his close friends that he thinks he will be arrested any day now. "Reached for comment, Cohen wrote in a text message, 'Your alleged source is wrong!'" http://bit.ly/2JPGQM7

 
OTHER NEWSY BITS FROM THE ARTICLE:

On what Trump could be thinking: "Trump should be super worried about Michael Cohen," a former White House official said. "If anyone can blow up Trump, it's him."

 

On the obstruction of justice case: "Within the next month, Mueller is reportedly planning to deliver his findings in the obstruction of justice investigation to Deputy Attorney General Rod Rosenstein. 'Donald is very worried,' said a Republican close to Trump." 

 

On Kushner's new-found confidence since getting his security clearance back: Jared Kushner "recently stood up and walked out of a meeting that [Chief of Staff John Kelly] was leading. Kushner has told people that Kelly will be gone by the end of summer, according to a person who's spoken with him recently. 'Jared is strutting around with his balls out,' said the Republican [source]."

 

Full article -- it's worth reading: http://bit.ly/2JPGQM7

 

New development -- Cohen's attorneys leave the case:

Via ABC's George Stephanopoulos, the law firm representing President Trump's personal lawyer Michael Cohen is not representing him anymore. Now: Sources say Cohen is likely to cooperate with federal prosecutors. https://abcn.ws/2ya3zhm

 
OH AND...:

A former U.S. attorney says that President Trump's former campaign chairman, Paul Manafort, could be sent to federal prison by the end of this week. Why? Special counsel Robert Mueller said in a court filing that Manafort attempted to tamper with potential witnesses while on pretrial release. Mueller on Monday asked the court to revoke or revise his release conditions. http://bit.ly/2LPpfl9

 
NEW POLL ON MUELLER:

Thirty-six percent of voters view special counsel Robert Mueller's investigation in a negative light, according to a new Politico–Morning Consult poll. Why that's newsy: It's a big jump from just 23 percent who had negative views of Mueller in July 2017. And it could raise pressure on Mueller to begin to wrap up his investigation. http://bit.ly/2LNyFxs

 
AS THIS PROBE INTENSIFIES -- REAL TALK, CAN TRUMP PARDON HIMSELF?:

Former Attorney General Alberto Gonzales explains whether that can happen: http://bit.ly/2JCUpiL

 

It's Wednesday. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com, @CateMartel and on Facebook.

 
NEWS THIS A.M.

I'm curious to see what this looks like:

Via CNN's Laura Jarrett, Deputy Attorney General Rod Rosenstein is planning to ask the House to investigate its own staff. Big picture: Rosenstein has been butting heads with House Republicans and the clash his hitting a new tipping point. https://cnn.it/2sRI7Jc

 

What was the tipping point?: Yesterday, Fox News reported that Rosenstein threatened to subpoena documents from Republicans on a House committee. Aides called this a "personal attack." https://fxn.ws/2MmjHzq

 

How does that even work?: Rosenstein will "request that the House general counsel conduct an internal investigation of these Congressional staffers' conduct." https://cnn.it/2sRI7Jc

 
LATEST WITH THE NORTH KOREA SUMMIT

This a.m. -- no need to worry, team:

President Trump tweeted that North Korea is no longer a nuclear threat. He tweeted: "Just landed - a long trip, but everybody can now feel much safer than the day I took office. There is no longer a Nuclear Threat from North Korea. Meeting with Kim Jong Un was an interesting and very positive experience. North Korea has great potential for the future!" Full series of tweets: http://bit.ly/2JymR5s

 

 
ONE YEAR AGO TOMORROW

Anniversary of the shooting at the Congressional baseball practice:

In June 2016, a gunman shot at Republican members of Congress during their practice for the Congressional Baseball Game, including House Majority Whip Steve Scalise (R-La.), who was seriously injured. This year, Scalise is back at practice. https://nyti.ms/2y6JJU7

 

 

Watch: http://bit.ly/2Mlrcqi

 

Scalise tweeted a video of news coverage on the day of the shooting and the months following:

 

Watch: http://bit.ly/2t5eNOz

 

This year's game:

The Congressional Baseball Game will happen tomorrow evening at Nationals Park. Details and tickets: http://bit.ly/2JNwegZ

 
ON CAPITOL HILL

Why Paul Ryan can't stop smirking:

House Republican leaders have drafted immigration legislation for a vote next week, sinking the petition that would bypass Speaker Paul Ryan (R-Wis.) and force other immigration votes on bipartisan bills. Back story: Centrists have been trying to force a vote on immigration legislation to protect undocumented immigrants. House Republican leaders were on the clock to come up with a compromise. Now: The House will vote on two bills, a conservative immigration bill and a moderate compromise that is still being worked on. http://bit.ly/2t6742A

 
IN OTHER NEWS

Launched today -- a new network!:

The Hill's new political TV network, Hill.TV, launched this morning with the debut of its morning show "Rising," co-hosted by former MSNBC anchor Krystal Ball and conservative radio show host and former CIA analyst Buck SextonWhen to watch: 8 a.m. EDT. How to watch: hill.tv/rising

 
THIS MORNING'S GUESTS:

Sen. Ted Cruz (R-Texas): Cruz says he's not looking to become the next Supreme Court pick. Watch his explanation: http://bit.ly/2JzEIZV

 

Liberal activist Rob Reiner: Reiner explains why he thinks former Vice President Joe Biden could help save Democrats in 2020. Watch his reasoning: http://bit.ly/2LOJoaN

 

Ambassador Joe DeTrani: DeTrani is one of the few Americans ever to negotiate with the North Koreans. His context on the summit: http://bit.ly/2y79a8f

 

Goooooooooaaalllllllll:

The United States, Mexico and Canada have been chosen to co-host the 2026 World Cup. "It will be the first time the World Cup is hosted by three countries, but a vast majority of the tournament will be on United States soil. Of the 80 matches, 10 will be held in Canada, 10 in Mexico and 60 in the United States -- including the final, at MetLife Stadium in New Jersey." https://nyti.ms/2JBrpba

 
WHERE THE GAMES COULD BE:

Via ESPN, here's which venues will likely host World Cup games: https://es.pn/2JytxjY

 

Happening Thursday -- a day for the Clinton probe:

Via The Hill's Katie Bo Williams, "Conservatives on Capitol Hill are anxiously awaiting the imminent release of a report from the Department of Justice (DOJ) inspector general scrutinizing the law enforcement agency's handling of its investigation into Hillary Clinton's private email server." Keep in mind: "Congress will likely not see the document until shortly before it is made public on Thursday, with its official conclusions remaining the subject of intense speculation until then." http://bit.ly/2LOAOJ7

 

10 years ago today:

TV journalist Tim Russert died 10 years ago today. https://nbcnews.to/2JvG7Aq

 
NOTABLE TWEETS:

40 years ago this week:

 
ON TAP:

The House and Senate are in.

 

5:50 a.m. EDT: President Trump arrived back at the White House.

 

11:10 a.m. EDT: Vice President Pence arrived in Dallas.

 

12 p.m. EDT: Vice President Pence speaks at the 2018 Southern Baptist Convention Annual Meeting in Texas. 

 

1:30 p.m. EDT: First votes in the House.

 

4:10 p.m. EDT: Vice President Pence arrives back in Washington, D.C.

 

4:45 p.m. EDT: Last votes in the House. 

 

5:30 p.m. EDT: Vice President Pence participates in a Great America Committee, Protect the House event at the Trump International Hotel in Washington, D.C.

 

7:15 p.m. EDT: Vice President Pence speaks at the American Council of Life Insurers CEO Capitol Forum Dinner in Washington, D.C.

 
WHAT TO WATCH:

2:30 p.m. EDT: Federal Reserve Chairman Jerome Powell holds a press briefing. Livestream: https://cs.pn/2MpgaAu

 

9 a.m. EDT Thursday: House Speaker Paul Ryan (R-Wis.) speaks at the National Hispanic Prayer Breakfast in Washington, D.C. Livestream: http://bit.ly/2MjyRFt

 

9 a.m. EDT Thursday: Former National Economic Council Director Gary Cohn appears at a Washington Post event. Livestream: https://wapo.st/2l7Vd0E

 
NOW FOR THE FUN STUFF...:

Today is National Cupcake Lover's Day!

 

Microsoft's makeover:

Via CNN's Heather Kelly, Microsoft is unveiling a new, simpler look for Word and Outlook. What about other apps?: Microsoft is holding off on Excel, PowerPoint and other apps. https://cnnmon.ie/2Mr0f4q

 

And because you made it this far, here's a dog eating watermelon in an adorable way: http://bit.ly/2MqSyLA

 
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