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2018年7月11日 星期三

News Alert: Trump’s relationship with Merkel sinks even lower

 
 
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Trump’s relationship with Merkel sinks even lower
President Trump’s relationship with German Chancellor Angela Merkel hadn’t seemed like it could get any colder.
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Overnight Health Care: Dem demands details on Trump-Pfizer pricing deal | Why both sides agree nominee could shift high court to right on abortion | DEA gets more powers to limit opioid production

 
 
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Welcome to Wednesday's edition of Overnight Health Care.

President Trump and top HHS officials are patting themselves on the back following Pfizer's announcement that it would delay a price hike on some of its drugs, but a top Senate Democrat is wondering if it's all a PR stunt.

The Department of Justice has new power to regulate opioid production, and there's agreement among both liberals and conservatives that Supreme Court nominee Brett Kavanaugh could shift the court to the right on abortion.  

We'll start with the fallout from last night's late breaking Pfizer news.

 

Top Dem questions Pfizer-Trump drug pricing deal

Sen. Ron Wyden (D-Ore.) is skeptical of Tuesday's deal between President Trump and Pfizer to delay price hikes.

While Trump and HHS officials touted the move on Twitter and in statements, there are real questions as to whether the latest move will have a substantial or lasting effect.

"Secret, sweetheart arrangements with pharmaceutical companies are exactly why America's drug pricing system is broken," said Sen. Ron Wyden (D-Ore.)

Background: Pfizer announced Tuesday evening it would delay previously announced price increases on 100 drugs following "an extensive discussion" with Trump to give the administration more time to work on its plan to lower costs.

The prices will return to their pre-July 1 levels, and will remain there until the president's blueprint goes into effect or the end of the year, whichever is sooner.

Trump touted the agreement on his Twitter account as a rollback, even though the agreement is temporary.

More skepticism: Rep. Frank Pallone Jr. (D-N.J.), the top Democrat on the Energy and Commerce Committee, told The Hill he was also not impressed with the announcement.

"Just because [President Trump] goes to one drug company and says 'your prices are too high,' isn't going to solve the problem ... He's just looking for some kind of press hit by saying 'I spoke to Pfizer' but in the scheme of things it doesn't add up to anything."

Read more here.

 

Insurers say they really do want lower drug prices

Insurers are pushing back against Secretary of Health and Human Services Alex Azar's claim that some drug companies want to lower their prices, but don't because insurers or pharmacy benefit managers want to keep their share of rebates, which are higher if the original price is higher.

"We support lower list prices," said Matt Eyles, CEO of America's Health Insurance Plans, without mentioning Azar by name.

Insurers are pushing for policies to lower drug prices. Those include increasing competition by speeding up FDA approval of generic drugs, and creating new ways to pay for drugs that are based on how well the drugs work.

Coming up next: Get ready for a whole slew of comments on ways to lower drug prices ahead of Monday's deadline to respond to President Trump's blueprint for lowering prices.

 

Shifting to the Supreme Court fight...

 

Conservatives, liberals both agree: Nominee a pivotal vote on abortion

Conservatives and liberals alike think Trump nominee Brett Kavanaugh could shift the Supreme Court further right on abortion issues.

The question, they say, is not whether Kavanaugh's addition to the court would be a shift, but whether it will lead to a complete overturning of the Roe v. Wade decision legalizing abortion or the upholding of restrictions that would make the decision obsolete.

Why it matters: Kavanaugh hasn't ruled on many abortion cases, so it's difficult to know where he stands on Roe v. Wade or abortion in general. But he did dissent in a case involving a pregnant unaccompanied minor seeking an abortion, writing that "the majority apparently thinks that the government must allow immigrant minors to have immediate abortion on demand."

What to watch: Democrats are sure to hit Kavanaugh hard on this subject during his confirmation hearing.

We have more on the fight and the stakes here.

 

New regulation gives Drug Enforcement Administration more power to limit opioid production

Essentially, the regulation allows the DEA to consider the extent that a drug is abused when determining its annual production quota.

Why it matters: Experts say the overproduction of opioids has contributed significantly to the opioid crisis. The Justice Department said the changes will "encourage vigilance on the part of opioid manufacturers," help the agency respond to the changing drug environment and protect U.S. citizens from addictive drugs.

Bipartisan support: It's a change pushed by both Republicans and Democrats.

Read more here.

 

Fireworks at Ways and Means health care markup

A markup of 11 health care bills sparked a fight over the passage of ObamaCare and the national debt.

While five of the bills were bipartisan, most Democrats took issue with the fact that they did not include offsets.

Most of the bills would tweak Health Savings Accounts, and another would temporarily repeal ObamaCare's employer mandate.

Democrats argued that the changes were not significant enough to justify the cost, and would mostly benefit the wealthy.

"The provisions we are considering today provide America's wealthiest another option to stash tax-free money at a cost of $92 billion to tax payers," said ranking member Rep. Richard Neal (D-Mass.).

After listening to several Democrats complain about the package adding to the national debt, Brady retorted: It's a pleasant surprise to see Democrats talk about the deficit since you and President Obama added $2 trillion to the national debt in one year. One year added $2 trillion to the national debt and today you're lecturing us?" 



Wednesday roundup

New Jersey-based pharmaceutical distributor Alvogen filed a lawsuit against the state of Nevada on Wednesday seeking to halt the use of their drugs in an execution. The lawsuit caused a judge to temporarily halt the execution of a twice-convicted murderer

The American Foundation for Firearm Injury Reduction in Medicine (AFFIRM) announced that it is partnering with the American Medical Association (AMA) in its effort to restart the science of firearm injury prevention.

 

What we're reading

Fox News pundit says Brett Kavanaugh is pro-ObamaCare. Is he? (PolitiFact)

Republicans hide ObamaCare bailout inside health savings accounts bill (The Federalist)

3 key lessons from Trump's drug price feud with Pfizer (Fortune)

 

State by state

GOP candidate Mike DeWine says he'd keep Ohio's Medicaid expansion as governor (Cleveland.com)

Appointments at one Kentucky dental clinic down by half after Bevin's Medicaid cuts (Lexington Herald-Leader)

 

From The Hill's opinion page

AHA Medicare appeals reform recommendations miss the mark

 
 
 
 
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©2018 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.
 
 

SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more

 


 
Featured story
 

PPC's #fakenews: 9 ways bad numbers might look good

 

Jul 11, 2018 by Andreas Reiffen

Did you know it's super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of "fake news."

 
From Search Engine Land


 
Account-Based Marketing Tools: A Marketer's Guide — New report from MarTech Today
  Jul 11, 2018 by Digital Marketing Depot

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach.


 
Improving the customer experience means getting search right
  Jul 11, 2018 by Jim Yu

As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.


 
YouTube aims to show more authoritative search results around news topics
  Jul 11, 2018 by Barry Schwartz

Google to provide more sources and context on breaking news-related searches in YouTube.


 
Want to speak at SMX East? Here's how
  Jul 11, 2018 by Chris Sherman

To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show's audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this […]


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Simpli.fi's 'addressable geo-fencing' enables individual household targeting but at scale
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A kind of 'Facebook Custom Audiences for the real world,' the approach uses plat lines and GPS data for greater precision.


 
Link to my awesome content, please!
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Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.


 
The small business owners guide to conquering SEO: The glossary
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Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.


 
Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours
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This year's Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year.


 
Key Marketing Ops Capabilities to Boost Revenue
  Jul 11, 2018 by Digital Marketing Depot

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams' marketing and sales technologies haven't kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.


 
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
  Jul 11, 2018 by Barry Levine

The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.


 
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
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Google announces machine learning-loaded initiatives at its annual advertiser event.


 
Instagram expands Collection ads & Shopping Bag icon for Stories to all brands
  Jul 10, 2018 by Amy Gesenhues

In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app.



 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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