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2018年7月13日 星期五

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

 


 
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Improving the customer experience means getting search right

 

Jul 13, 2018 by Jim Yu

As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.

 
From Marketing Land


 
Do Google reviews impact local ranking?
  Jul 13, 2018 by Joy Hawkins

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.


 
Winning the social media marketing game
  Jul 13, 2018 by Peter Minnium

Contributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.


 
How to implement an Account-Based Marketing strategy
  Jul 13, 2018 by Digital Marketing Depot

Today's B2B buyer is no longer just an individual lead. They're part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts.


 
Vivoom turns user-generated content into user-created ads
  Jul 13, 2018 by Barry Levine

The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand's video.


 
TrustArc Survey: Most US, EU companies will comply with GDPR by year's end
  Jul 13, 2018 by Barry Levine

The key motivator is not the fear of fines or lawsuits, but meeting customer expectations.


 
Report: Social media sentiment not predictive of offline brand outcomes
  Jul 13, 2018 by Greg Sterling

Online and offline brand conversations occur in two vastly different ecosystems.


 
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
  Jul 13, 2018 by Robin Kurzer

MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads.


 
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
  Jul 13, 2018 by Robin Kurzer

Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace.


 
The spirit vs. the letter of the email law & the bits in between
  Jul 13, 2018 by Len Shneyder

There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations.


 
Third-party app store owner files EU complaint about being blocked by Google
  Jul 12, 2018 by Greg Sterling

Google says there is significant risk from apps from third-party app stores.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology


 
OneTrust releases first free assessment tool for the new California privacy law
  Jul 13, 2018 by Barry Levine

The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.


 
Rent, buy or train? How to accelerate strategic marketing operations
  Jul 13, 2018 by Debbie Qaqish

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.




 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Hillicon Valley: Mueller indicts Russians for DNC hack | US officially lifts ZTE ban | AT&T CEO downplays merger challenge | Microsoft asks for rules on facial recognition technology | Dems want probe into smart TVs

 
 
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Morgan Chalfant (@mchalfant16), and the tech team, Harper Neidig (@hneidig) and Ali Breland (@alibreland).

 

MUELLER INDICTS 12 RUSSIANS IN 2016 ELECTION HACKS: Special counsel Robert Mueller has indicted 12 Russian intelligence officers in the 2016 hacking of the Democratic National Committee (DNC).

Deputy Attorney General Rod Rosenstein announced the long-awaited indictment Friday at a press conference in Washington, D.C.

"The indictment charges 12 Russian military officers by name for conspiring to interfere with the 2016 presidential election," Rosenstein said.

Rosenstein said that the Justice Department intends to transfer this specific case to the department's national security division from the special counsel's office -- meaning that the case will remain open even if Mueller's investigation is shut down.

Who? All 12 of the defendants are members of the GRU, Russia's military intelligence agency. Eleven are charged with conspiring to hack into networks used by the DNC as well as the Democratic Congressional Campaign Committee (DCCC).

The twelfth individual is charged with conspiring to hack into systems used to administer elections -- including hacking into a website of a state elections board and sending spear-phishing emails to state elections officials.

How the White House is reacting: "Today's charges include no allegations of knowing involvement by anyone on the campaign and no allegations that the alleged hacking affected the election result. This is consistent with what we have been saying all along," White House spokeswoman Lindsay Walters said.

Interesting timing ... Friday's indictment was unsealed a mere two days before Trump is poised to meet Russian President Vladimir Putin face-to-face in Helsinki. Russia has repeatedly denied meddling in the election.

Rosenstein said he had briefed Trump on the allegations "earlier this week."

"The president is fully aware of today's actions by the department," he said.

Read more on the long-awaited indictment here. And read the actual indictment here.

 

MEANWHILE, EARLIER IN THE DAY … TRUMP SAID HE'LL BRING UP ELECTION INTERFERENCE IN PUTIN FACE-TO-FACE: President Trump on Friday said he would "firmly" press Russian President Vladimir Putin about Moscow's alleged interference in the 2016 election when they meet face-to-face early next week.

He indicated that he doesn't expect any breakthroughs on the matter – Russia has repeatedly denied it meddled in the U.S. presidential election – but he pledged to "absolutely firmly ask the question."

"I know you'll ask, 'Will we be talking about 'meddling,'?" Trump said at a press conference Friday in Britain alongside Prime Minister Theresa May. "I will absolutely bring that up. I don't think you'll have any 'Gee, I did it, I did it, you got me.' There won't be a Perry Mason here."

"But you never know what happens, right?" he added.

Why we care: The issue came up during a November meeting between Trump and Putin, on the sidelines of the Asia-Pacific Economic Cooperation Economic Leaders' Meeting in Vietnam.

Trump sparked a media frenzy after the meeting when he indicated that he believed Putin's denial of election meddling. Trump later backtracked on those comments.

Read more here, and be sure to keep up with our coverage of the highly anticipated meeting on Monday.

 

AT&T CEO DOWNPLAYS MERGER CHALLENGE: AT&T CEO Randall Stephenson said on Friday that he's not concerned about the government's new challenge to his company's $85 billion merger with Time Warner.

In an interview with CNBC Friday morning, Stephenson said that AT&T was not surprised that the Justice Department appealed a federal judge's decision last month to let the merger move forward.

"This changes nothing I'm doing today, except talking about this issue on camera," Stephenson said. "This changes nothing we'll be doing over the next 30 days or 12 months. We think the likelihood of this thing being overturned or reversed is remote."

The government filed its appeal on Thursday, a month after U.S. District Judge Richard Leon said that prosecutors had failed to prove the merger would hurt competition and consumers.

The Justice Department has not yet revealed the basis for its appeal, but it argued in court that the merger is anticompetitive because it would allow AT&T to use its control over Time Warner's entertainment offerings to raise prices and put the squeeze on competitors.

Meanwhile, AT&T argued that it wanted to make Time Warner content like CNN and HBO as widely available as possible in order to compete for online targeted advertising revenue.

Read more here.

 

KEY TAKEAWAYS FROM THE WILD, 10-HOUR HEARING WITH FBI AGENT STRZOK: This bombshell hearing didn't wrap until 8 p.m. last night, so we're bringing you our big takeaways today, in case you missed it (no, we don't expect you to sit through 10 hours of congressional testimony -- that's why we're here).

Peter Strzok faced a fierce public grilling from House Republicans who view the controversial FBI counterintelligence agent as the key to exposing what they say was systemic bias by top government officials against Donald Trump during the 2016 presidential campaign.

The joint hearing before the House Judiciary and House Oversight and Government Reform committees ran close to 10 hours, with Republicans unleashing on Strzok in what was, from the beginning, a rancorous, partisan cage match.

During the hearing, GOP lawmakers repeatedly scrutinized the details of Strzok's extramarital affair with former FBI lawyer Lisa Page, with whom he exchanged text messages criticizing Trump and other political figures during the campaign.

Republicans also repeatedly clashed with their Democratic colleagues, who accused them of political theater and claimed they are seeking to undermine special counsel Robert Mueller's investigation examining possible ties between the Trump campaign and Russia.

Here are our five key takeaways from Thursday's chaotic hearing.

 

US OFFICIALLY LIFTS ZTE BAN: The Trump administration on Friday officially lifted the ban on U.S. companies selling to Chinese telecommunications giant ZTE after it reached an agreement to revive the business.

That agreement came amid a wave of criticism from Republican lawmakers and followed years of warnings about ZTE from the intelligence community.

Commerce Secretary Wilbur Ross insisted that the lifting of the ban only came after severe sanctions.

"While we lifted the ban on ZTE, the Department will remain vigilant as we closely monitor ZTE's actions to ensure compliance with all U.S. laws and regulations," Ross said in a statement.

Read more here.

 

MICROSOFT PRESIDENT WANTS FACE TECH REGULATED: Microsoft CEO Brad Smith is calling for government regulations on facial recognition technology.

In a blog post, Smith didn't detail specific rules but did urge the creation of a "bipartisan and expert commission" to draft policy recommendations.

"In a democratic republic, there is no substitute for decision making by our elected representatives regarding the issues that require the balancing of public safety with the essence of our democratic freedoms," Smith wrote. "Facial recognition will require the public and private sectors alike to step up – and to act."

Currently, facial recognition technology and its controversial use by law enforcement and government agencies faces little regulation or oversight.

Important to note: Smith's call for government regulation of such technology comes as employees at technology companies have been calling on corporate leadership to stop contracting such technology and services to government agencies, particularly law enforcement.

Read more here.

 

DEMS WANT FTC PROBE OF SMART TVS: Two Democratic senators are pushing the Federal Trade Commission to probe smart TVs over concerns about data privacy.

Sens. Ed Markey (D-Mass.) and Richard Blumenthal (D-Conn.) expressed concern that the technology can be tracking user behavior without a consumer knowing, in a letter to FTC Chairman Joseph Simons.

"Regrettably, smart TV users may not be aware of the extent to which their televisions are collecting sensitive information about their viewing habits," Markey and Blumenthal wrote.

"Televisions have entered a new era, but that does not mean that users' sensitive information no longer deserves protection."

The senators cited a New York Times report detailing the practices of San Francisco–based software company Samba TV, which said it had collected viewing data from more than 13 million smart TVs.

Read more here.

 

APPLE LAUNCHES CLEAN ENERGY FUND IN CHINA: Apple Inc. is launching a $300 million partnership in China to bring renewable energy to the country, the company announced late Thursday.

The China Clean Energy Fund, which Apples claims is a first-of-its-kind fund, will invest in clean energy projects throughout the country, with a goal of generating more than 1 gigawatt of renewable energy over four years, enough to power nearly 1 million homes.

China is the largest source of carbon pollution, and the investment is intended to help the country with its climate issues.

 

OBAMA LOSES MORE THAN 2 MILLION FOLLOWERS: Former President Obama lost more than 2 million followers on Twitter this week as the social platform removed inactive and locked accounts from follower counts, according to a preliminary review by The Hill.

Obama, who had 104 million Twitter followers prior to the crackdown, had roughly 101 million as of Thursday afternoon. Still, the former president remains the third most-followed person on the platform behind Katy Perry and Justin Bieber.

 

ON TAP:

President Trump and Russian President Vladimir Putin are set to meet Monday in Helsinki, Finland. Click here for more on the anticipation and anxiety over the sit-down.

 

A LIGHTER TWITTER CLICK: Not exactly spearphishing, but...Oops, he did it again.

 

AN OP-ED TO CHEW ON:

2018 is the year India, China and Israel go to the moon. (The Hill)

 

NOTABLE LINKS FROM AROUND THE WEB:

U.S. intel chief warns of devastating cyber threat to infrastructure (Reuters)

Jared Kushner's clearance level prevents him from viewing the most classified information. (The Washington Post)

Meet the tech workers trying to get Democrats elected. (The New York Times)

"Timeline: How Russian agents allegedly hacked the DNC and Clinton's campaign." (The Washington Post)

Who wants to be a billionaire? Not Elon Musk. (The Guardian)

All EFF'd up. (The Baffler)

 
 
 
 
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Overnight Energy: House to vote on anti-carbon tax measure | Dem says EPA obstructed 'politically charged' FOIA requests | GOP looks to overhaul endangered species law

 
 
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HOUSE TO VOTE ON ANTI-CARBON-TAX RESOLUTION: The House is set to vote as soon as next week on a measure that would condemn the idea of a carbon tax.

The resolution, introduced by House Majority Whip Steve Scalise (R-La.) and Rep. David McKinley (R-W.Va.) in April, would express the "sense of Congress" that a tax on carbon dioxide emissions "would be detrimental to American families and businesses, and is not in the best interest of the United States."

House GOP leaders posted the measure Friday on a list of proposals due for consideration by the full House next week.

The non-binding measure mirrors one passed in 2016, shortly before the presidential election.

In introducing the resolution in April, Scalise said it "would yet again put Congress on record against a carbon tax, which would result in massive job losses, lead to higher prices for American families and small businesses, and jeopardize America's energy security."

Why it matters: Since the 2016 resolution, there have been more efforts to convince Republicans that a carbon tax is a good idea.

They include a "carbon dividends" proposal backed by prominent Republicans like former Secretary of State James Baker, former Secretary of State George Shultz and former Treasury Secretary Hank Paulson.

That proposal's backers started pushing the idea last year, including in a meeting with White House aides to President Trump. Under their idea, all of the money collected would return to the economy through tax breaks or other means.

In addition, some conservative scholars support a carbon tax, as do major oil companies like Exxon Mobil Corp. and Royal Dutch Shell.

Read more.

 

TGIF! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

 

TOP DEM: EPA LEADERS VETTED CERTAIN FOIA REQUESTS: Environmental Protection Agency (EPA) officials have put some "politically charged" public information requests through a more complex review process, according to a top House Democrat.

Ryan Jackson, chief of staff to both former EPA head Scott Pruitt and current acting head Andrew Wheeler, told congressional investigators in an interview last month that "politically charged" or "complex" requests under the Freedom of Information Act (FOIA) would get an extra layer of review before being fulfilled, likely delaying the documents.

Jackson said a wide-ranging request from the Sierra Club was one such request that got more attention.

"The request was -- I can't remember the original request, but the request was 'we would like to get all of the emails sent by, or maybe received by, but definitely sent by this group of people since they began working at EPA.' So, that's pretty much a fishing expedition," Jackson said, according to snippets that Rep. Elijah Cummings (Md.), top Democrat on the House Oversight and Government Reform Committee, put in a letter to Chairman Trey Gowdy (S-S.C.), seeking a subpoena for EPA.

Jackson said the green group's request got more scrutiny because it wasn't a proper FOIA request.

"There was no reason for it. There was no topic. It was just a fishing expedition," he said of the request. "And so when I say it's 'politically charged,' there's no real FOIA, you know, Freedom of Information Act reason for it, it is just simply submitted to us to see what we will produce."

Jackson also said some requests were reviewed by the subjects themselves before they were released, and that some releases were delayed so they would coincide with similar releases.

Why it's important: The new information adds to previous accusations from Democrats and others that the EPA has sought to slow walk or otherwise block requests for agency documents under FOIA. Democrats have said that Trump administration officials are trying to hide their activities.

Read more here.

 

ON TAP NEXT WEEK: Beyond the carbon tax vote, it's going to be a busy time on Capitol Hill next week.

Before that vote, the House is due to vote on an appropriations package that includes the funding measures for the Interior Department and EPA. The measure would modestly cut both agencies' funding, giving Interior $13 billion and EPA $8 billion.

On Tuesday, the Senate's Environment and Public Works Committee will consider controversial amendments meant to change key provisions of the Endangered Species Act (ESA) -- a decades old law that Republicans have increasingly challenged as too restrictive to industry.

Sen. John Barrasso (R-Wyo.), the panel's chairman, unveiled the legislation earlier this month. Its aim is to overhaul how the federal government helps endangered species recover, including giving states and localities new roles in crafting recovery plans.

Simultaneously the Senate's Energy and Natural Resources Committee will be discussing the Interior Department's final list of critical minerals for 2018. The topic is contentious, due in part to Interior's decision to list uranium as a critical mineral, to the objection of Democrats.

Interior Secretary Ryan Zinke along with committee Chair Lisa Murkowski (R-Alaska) have been pushing the need for more critical mineral mining across the U.S. Many of those minerals, including uranium, are found in and near national parks and monuments including the Grand Canyon -- a reality that has left many environmental groups fearful that the protected regions could be at risk.

The Senate's Energy and Natural Resources Committee will again weigh into another heated debate related to the Interior Department on Thursday, discussing a reorganization plan led by Zinke.

Zinke has made a number of proposals related to restructuring the agency, mainly surrounding the idea that land management agencies should be organized by geographic features like watersheds. He also wants to move more personnel out of Washington, D.C., and to the West.

The committee will also be discussing similar administration modernization proposals for the Department of Energy.

 

OUTSIDE THE BELTWAY:

Flash flooding has spurred evacuations in a remote area of the Grand Canyon in Arizona, USA Today reports.

Five of the seven members of the Puerto Rico Electric Power Authority's board quit following the departure of Rafael Diaz-Granados one day after he was named CEO, Reuters reports.

Michigan Gov. Rick Snyder (R) is asking Attorney General Bill Schuette (R) to prosecute manufacturer 3M over harmful chemicals it has produced, the Detroit News reports.

 

IN CASE YOU MISSED IT:

Check out Thursday's stories ...

-House to vote on measure denouncing carbon tax

-Apple launches $300 million clean energy fund in China

-Top Dem: EPA slowed 'politically charged' FOIA requests

-Majority of registered voters say Pruitt 'conducted himself inappropriately' at EPA: poll

 
 
 
 
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