SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

Featured story

Google may notify you when your local business listing goes live in Google Maps & Search   Jul 18, 2018 by Barry Schwartz A new notification from Google My Business will tell businesses when their local listings go live.

From Search Engine Land

How to project SEO traffic levels and avoid saying, 'It depends'   Jul 18, 2018 by Simon Heseltine Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

SEO & SEM experts are coming to NYC! Are you?   Jul 18, 2018 by Search Engine Land Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge challenge. Attend SMX® East October 24-25 in New York City and get up to speed on the new search console, aligning your customer journey, mobile, AMP, voice and analytics.

Google tests location tab for hotel knowledge panels   Jul 18, 2018 by Barry Schwartz Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.

Kurt Masur, the German conductor, gets a Google doodle   Jul 18, 2018 by Barry Schwartz Google logo honors one of the last old-style maestros, Kurt Masur.

Google Assistant gets more helpful   Jul 17, 2018 by Chris Sherman The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.

From Marketing Land

Looking to grow into a C-level leadership role? Focus on e-commerce.   Jul 18, 2018 by Andrew Waber Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out.

SEO & SEM experts are coming to NYC! Are you?   Jul 18, 2018 by Marketing Land Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge challenge. Attend SMX® East October 24-25 in New York City and get up to speed on the new search console, aligning your customer journey, mobile, AMP, voice and analytics.

Why the local search marketplace would benefit from a super-app   Jul 18, 2018 by Wesley Young Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated interfaces could mean for local search marketers.

Oracle Responsys launches first SMS aggregator marketplace   Jul 18, 2018 by Barry Levine Now, marketers can select from hundreds of aggregators, covering every territory.

Google hit with largest-ever $5 billion antitrust penalty in Android case   Jul 18, 2018 by Greg Sterling The fine could have reached $11 billion, according to EU regulation guidelines.

How to be proactive and prevent a negative SEO campaign — Part 3   Jul 18, 2018 by Joe Sinkwitz There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site.

Ask an SMXpert – Google Tag Manager   Jul 18, 2018 by Debra Mastaler SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.

Google My Business listings: 5 frequently asked questions   Jul 18, 2018 by Sherry Bonelli GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.

Search News From Around The Web

How to SEO New Websites, Kaiserthesage

Structured Data Homework, Technical SEO

The Evolution and Expansion of Google's Featured Snippets, Search Engine People

AI Strategy: America Needs One. Just Ask Google., National Review

Bing Ads Adds Security Badge Annotations to Search Results, The SEM Post

How to Calculate Your Own Click-Through Rate, Seer Interactive

How to Detect and Verify Search Engine Crawlers, Elephate

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Marketing Day: SMX East coming to NYC, Google penalty, Oracle Responsys aggregator & more

Featured story

Google hit with largest-ever $5 billion antitrust penalty in Android case   Jul 18, 2018 by Greg Sterling The fine could have reached $11 billion, according to EU regulation guidelines.

From Marketing Land

Looking to grow into a C-level leadership role? Focus on e-commerce.   Jul 18, 2018 by Andrew Waber Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out.

SEO & SEM experts are coming to NYC! Are you?   Jul 18, 2018 by Marketing Land Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge challenge. Attend SMX® East October 24-25 in New York City and get up to speed on the new search console, aligning your customer journey, mobile, AMP, voice and analytics.

Why the local search marketplace would benefit from a super-app   Jul 18, 2018 by Wesley Young Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated interfaces could mean for local search marketers.

Oracle Responsys launches first SMS aggregator marketplace   Jul 18, 2018 by Barry Levine Now, marketers can select from hundreds of aggregators, covering every territory.

How to be proactive and prevent a negative SEO campaign — Part 3   Jul 18, 2018 by Joe Sinkwitz There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site.

Ask an SMXpert – Google Tag Manager   Jul 18, 2018 by Debra Mastaler SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.

Google My Business listings: 5 frequently asked questions   Jul 18, 2018 by Sherry Bonelli GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Namogoo launches service to track personal data leakage through third parties   Jul 18, 2018 by Barry Levine The firm says its new GDPR Insights is the first to utilize a JavaScript tag to determine what data is shared to outside services.

The year that changed martech forever   Jul 18, 2018 by Noah Brier Contributor Noah Brier explains how to avoid the next big roadblock in content marketing.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us