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2018年8月3日 星期五

News Alert: Trump to visit Ohio in waning days of nail-biter House election

 
 
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Trump to visit Ohio in waning days of nail-biter House election
President Trump is set to visit Ohio on Saturday as Republicans scramble to hang onto a reliably red seat in a must-win special House election next week, the final one before November's midterms.

Polls show a dead-even race between Republican Troy Balderson and Democrat Danny O’Connor in a district that Trump won by 11 points in 2016.
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News Alert: Poll: Majority disapproves of Trump, GOP's handling of deficit

 
 
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Poll: Majority disapproves of Trump, GOP's handling of deficit
A majority of Americans say they disapprove of how Republicans and the Trump administration have handled the budget deficit, according to a new American Barometer poll. 

Fifty-six percent said they disproved of the handling of the budget deficit, which is set to top $1 trillion this year under the administration's own estimates. Just 44 percent said they approved.
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Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines

 


 
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Gartner's first MQ report on Personalization Engines points to the category's robust evolution

 

Aug 2, 2018 by Barry Levine

Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.

 
From MarTech Today
 
Swrve's new platform enables 'payload' targeting and triggering
  Aug 2, 2018 by Barry Levine

The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.

 
7 top questions to ask your Account-Based Marketing technology vendor
  Aug 2, 2018 by Peter Isaacson

The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space.

 
Join SiriusDecisions and Openprise for 'Key Marketing Ops Capabilities to Boost Revenue'
  Aug 2, 2018 by Digital Marketing Depot

While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams' marketing and sales technologies haven't kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share […]

 
Facebook cuts off access to API platform for 'hundreds of thousands' of inactive apps
  Aug 2, 2018 by Amy Gesenhues

Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review process.

From Marketing Land
 
Square opens platform to third-party developers to create new payment experiences
  Aug 2, 2018 by Greg Sterling

The tools enable the company to expand into new verticals and move further into e-commerce.

 
Facebook launches playable ads, tests retention optimization for app advertising
  Aug 2, 2018 by Ginny Marvin

App marketers will also soon have the option of using minimum ROAS bidding.

 
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
  Aug 1, 2018 by Amy Gesenhues

The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.

 
Send your hybrid marketers to MarTech to stay on the cutting edge
  Aug 1, 2018 by Marketing Land

Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.


 
From Around The Web
 
Control your 360 videos with the YouTube IFrame Player API, YouTube Engineering and Developers Blog
 

Attend MarTech Conference: October 1-3, 2018 in Boston

Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

 

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