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2018年8月7日 星期二

TV Time launches analytics platform, post-GDPR data breaches in Ireland & tools to test page speed

 


 
Featured story
 

Report: More than 1,000 personal data breaches reported in Ireland since GDPR deadline

 

Aug 6, 2018 by Robin Kurzer

The top GDPR-related complaints are: processing involving the disclosure of personal data without a legal basis; user requests for information on their data; and unfair processing.

 
From MarTech Today
 
TV-watching viewer app TV Time launches an analytics platform
  Aug 6, 2018 by Barry Levine

The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.

 
5,000+ Martech Tools: What's a marketer to do?
  Aug 6, 2018 by Digital Marketing Depot

You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching, and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It's time to take a long, hard look at how to leverage martech and take your […]

From Marketing Land
 
3 free tools to comprehensively test page speed
  Aug 6, 2018 by Marcus Miller

Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.

 
The ultimate guide to using Bing Webmaster Tools — Part 1
  Aug 6, 2018 by Christi Olson

Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing's webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.


 
From Around The Web
 
50 of the Best Social Media Tools Selected by Top Marketers, Content Marketing Institute
 

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The Hill's 12:30 Report: High stakes for Trump on election day | What to watch in Ohio special election, other primaries | Day 2 of Gates testimony against Manafort | Former associate says he helped Manafort commit crimes | Ryan says he helped avoid tragedies under Trump | LSAT prep book removes anti-Trump questions | Broadway stars protest outside White House | Uber for the Amish

The Hill 12:30 Report
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LATEST FROM THE MANAFORT TRIAL

I guess the secret handshake doesn't trump a federal trial:

 

Richard Gates, the longtime business associate of former Trump campaign chairman Paul Manafort, testified as a witness for the prosecution in court. The biggest news: Gates testified that he helped Manafort file fraudulent tax returns and conceal overseas accounts. http://bit.ly/2OQhnlx

 

The gist of the prosecution's case: "Manafort concealed millions of dollars from the IRS for work he did as a political consultant and lobbyist for pro-Russia officials in the Ukraine. They say he hid his income in overseas accounts in order to maintain a life of luxury."

 

Why Gates testified for the prosecution: He pleaded guilty and made a deal with special counsel Robert Mueller. His prison time would be shortened if he testifies truthfully under oath. Keep in mind: Gates also testified that he stole hundreds of thousands of dollars from Manafort. This will be key for Manafort's defense, which will seek to paint Gates and his testimony as untrustworthy.

 

What to expect from the defense: "The defense is likely to hammer Gates on the stolen funds when the trial resumes Tuesday morning. Prosecutor Greg Andres told Judge T.S. Ellis he expects to question Gates for another three hours. The defense will then have the opportunity to cross-examine."

 

Live blog with the latest trial updates: https://cnn.it/2OMOVRo

 

It's an August recess Tuesday! I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com@CateMartel and on Facebook.

 
HAPPENING TODAY

Primary day!:

Via The Hill's Max Greenwood and Lisa Hagen, Kansas, Michigan, Missouri and Washington are holding primary elections today. Oh and: Today is the special election in Ohio. http://bit.ly/2APfXVj

 
FIVE THINGS TO WATCH
  1. Will President Trump pull out a win in Ohio?
  2. Can Sen. Bernie Sanders (I-Vt.) and up-and-coming star Alexandria Ocasio-Cortez be Democratic kingmakers?
  3. Can progressive candidates prevail in red states?
  4. Is House Minority Leader Nancy Pelosi (D-Calif.) still an effective target for the GOP?
  5. Will there be more evidence that this is the year of the woman?

 

Context and details for each: http://bit.ly/2APfXVj

 
NEWS THIS MORNING

Sayonara!:

Fox News correspondent Conor Powell announced this morning that he is resigning from the networks after nine years. http://bit.ly/2vMhQfV

 

Why: Powell said that people who know him know the reason why, but a source told The Wrap that he was "uncomfortable with the direction of the news organization in recent months. Fewer news shows. More opinion shows. Less resources for reporters to report." http://bit.ly/2OjwToW

 

Powell said in a post: "After nearly 9 years I have decided to resign from Fox News. Those of you who have spoken to me in recent months, you will understand why I am leaving [Fox News Channel]. To my many friends at the channel I wish you the best of luck. If anyone knows of any jobs in media and journalism please contact me. Atia, Arian and I will be back in the USA in the coming days."

 

I'm shocked this even made it through tbh:

Via The College Fix, an LSAT prep book publisher is removing questions that refer to President Trump as "unfit" and "racist" -- and suggests Trump "manipulated" the tax system. The full question -- I'm sure you're as curious as I was: http://bit.ly/2nhWEKL

 
GETTING TRACTION

Whenever there's a new Mark Leibovich profile, you know everyone will be tweeting about it:

In The New York Times Magazine, Mark Leibovich wrote a feature about Speaker Paul Ryan's (R-Wis.) exit from Congress. https://nyti.ms/2APWILy

 
THE HIGHLIGHTS:

Trump's nickname for Ryan wasn't a compliment: "Trump used to call Ryan 'Boy Scout.' 'I thought it was a compliment,' said Ryan, a former altar boy and habitual people-pleaser. But after the Republican-controlled Congress passed a few bills Trump announced to Ryan that he would stop using the nickname. 'So I guess he meant it as an insult all along,' the speaker said. 'I didn't realize.' Ryan shrugged." 

 

Paul Ryan, tragedy preventer -- I'm very intrigued by this: "Ryan prefers to tell Trump how he feels in private. ... the 'Trust me, I've stopped this from being much worse' approach. 'I can look myself in the mirror at the end of the day and say I avoided that tragedy, I avoided that tragedy, I avoided that tragedy,' Ryan tells me. 'I advanced this goal, I advanced this goal, I advanced this goal.' I locked in on the word 'tragedy.' It sets the mind reeling to whatever thwarted 'tragedies' Ryan might be talking about. I asked for an example. 'No, I don't want to do that,' Ryan replied. 'That's more than I usually say.' "

 

What happened to Ryan's infamous P90X workouts?: Leibovich writes that Ryan begins his day with a yoga and spin class. 

 

Ouch -- when you put it that way...: Leibovich writes, "It has to be deflating, on some level, to spend years fashioning yourself as one of the Republican Party's thought leaders, only to see your position routed by a troll with a killer Twitter following."

 

The full feature -- it's an interesting read: https://nyti.ms/2APWILy

 
OUTSIDE THE WHITE HOUSE LAST NIGHT

Do you hear the protesters sing? Singing the songs of angry men:

Comedian Rosie O'Donnell led a group of Broadway performers in a protest outside the White House. Songs the Broadway group sang: "America the Beautiful," "Do You Hear the People Sing?" from "Les Miserables," "Let The Sun Shine In" from "Hair" and "Climb Ev'ry Mountain" from "The Sound of Music." http://bit.ly/2OiGhsR

 

Livestream of the musical protest: http://bit.ly/2KyUS12

 

To set the scene for you a bit: 

 
NOTABLE TWEETS

Lol, this tweet got a lot of traction:

 

Yikes!

 
ON TAP

The House and Senate are out. 

 

President Trump is at his golf club in New Jersey. 

 

Keep in mind: Via MSNBC's Kyle Griffin: "This is Trump's 183rd day at a Trump property as president and his 140th day at a Trump golf club as president." http://bit.ly/2OR5fRp

 

Vice President Pence has no public events on his calendar.

 

7:30 p.m. EDT: President Trump has dinner with business leaders at his golf club in Bedminster, N.J.

 

Just announced -- Wednesday: Vice President Pence travels to Duluth, Minn., followed by a visit to Grand Rapids, Mich.

 

[Insert the Duluth Trading Company commercial voice

 -->  http://bit.ly/2KBKeqp ]

 
WHAT TO WATCH

Noon Thursday: Former clerks of Judge Brett Kavanaugh, President Trump's nominee for the Supreme Court, talk about their time working with him during a Heritage Foundation event. Details and livestream: https://herit.ag/2OMO4At

 
NOW FOR THE FUN STUFF...

Today is National Raspberries and Cream Day. And as a heads up, tomorrow is International Beer Day!

 

'The Amish now have their own Uber' -- *click*:

Via CNN, "Tim Hochstedler heard about Uber's success, but realized it didn't operate in his town in southern Michigan. So he got out his horse and buggy and put up a sign." Watch: https://cnn.it/2vwE7iD

 

Call the royal family PR crisis team:

Via Time's Melissa Locker, "Perfect royal couple status nearly compromised by gaping hole in Prince Harry's fancy shoe." Pic or it didn't happen: https://ti.me/2KAryr1

 

And because you made it this far, here's a bird who slowly realizes its passion for drumming. The process is hilarious: http://bit.ly/2OfIzZU

 
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8 reasons you should attend MarTech

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60+ sessions, 75+ speakers, 65+ vendors, intimate networking, and much more

Dear MarTech Enthusiast,

MarTech attendeesMarTech® is the event for senior decision makers working at the intersection of marketing, technology, and management. Here are eight reasons you should join us October 1-3 in Boston:

1. Learn from real-world experts. Speakers make the conference, and MarTech delivers experts from brands, agencies, and integrators. They're eager to help you rethink your marketing strategy, make the right additions to your martech stack, and build talented cross-functional marketing teams. We don't put celebs on stage for entertainment; you'll only hear real marketers sharing real solutions to real-world challenges. See the complete agenda.

2. Unlock horizon-expanding keynotes. We're excited to host a diverse bunch of keynote speakers including…

MarTech keynotesSee all speakers and keynotes.

3. No hard sells allowed. MarTech is independent. It's not owned by a vendor. We don't have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops and don't pay for the privilege. Identifying sessions where vendors pay to present isn't a mystery; we tell you when they've done so.

4. You'll meet others like you. You'll share strategies, ideas, and experiences with others who are charged with dragging their organizations — often kicking and screaming — into the future of marketing.

5. MarTech is as pleasant as it is productive. "Ah ha" moments delivered by expert presenters and connecting with other marketing technology pros is just the beginning. You'll also enjoy structured and unstructured networking, discover results-driving and time-saving solutions, plus the conveniences that make attending a pleasure: great meals and snacks, free WiFi, and a friendly environment.

6. It's an amazing team-building opportunity. Your team is talented and has diverse backgrounds and skills, but sometimes getting everyone on the same page is difficult. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for rapid progress. We even offer special rates for teams.

7. It's programmed with passion. I have chronicled the rise of marketing technology and its impact on marketing strategy, management, and culture on chiefmartec.com since 2008. I also create the annual Marketing Technology Landscape Supergraphic, and I'm the author of Hacking Marketing, a guide to marketing management in a software-driven world. It is an honor to program, guide, and moderate MarTech.

8. It's an outstanding value… no matter the budget. We know those attending MarTech have differing needs and budgets. That's why we offer a variety of pass options:

  • All Access passes include the full MarTech agenda: all sessions, keynotes, networking, breakfasts, lunches, snacks, Expo Hall access, and free WiFi. Register by September 1 and save $300 off on-site rates!
  • For maximum value, bundle your All Access pass with a half-day, exclusive MarTech workshop for an opportunity to train in an immersive, intimate environment. Led by recognized industry experts, MarTech workshops offer best-practices training and invaluable networking opportunities. These workshops sell out every year, so be sure to book now!
  • Expo+ passes are great if discovering and vetting marketing solutions is your goal. You can efficiently evaluate many solutions in a short period of time without endless phone calls or on-site vendor visits. Your Expo+ pass also unlocks select sessions and networking events. Book by September 1 and save $30!

MarTech is an incredible opportunity to meet and learn from those driving real transformation in their organizations. Don't miss your chance to attend! Learn more.

view rates and register now

- Scott Brinker, chiefmartec.com Founder and MarTech Conference Chair

P.S. Bonus reason! The Discover MarTech Theater is an amazing space to learn from our exhibitors and vendors. Swing by for bite-sized presentations on illuminating topics like The Right Way to Buy Marketing Technology, Visualize Your Martech Stack, Get the Right Vendor Short List, and Myths Vendors Tell to help elevate your marketing.

 
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