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2018年8月7日 星期二

Marketing Day: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more

 


 
Featured story
 

5 key characteristics that enable companies to cultivate customer advocates

 

Aug 7, 2018 by Matt Zilli

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.

 
From Marketing Land
 
Don't miss out on the best offer to attend SMX East
  Aug 7, 2018 by Lauren Donovan

Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need.

 
TV-watching viewer app TV Time launches an analytics platform
  Aug 7, 2018 by Barry Levine

The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
The challenge and promise of 'digital everything' attribution
  Aug 7, 2018 by Brian Handly

Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.

 
Marketing analytics platform CaliberMind launches ABM Converter
  Aug 7, 2018 by Barry Levine

The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.

 
Bridg announces 'first CDP' for brick-and-mortar retailers
  Aug 7, 2018 by Barry Levine

Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Breaking News: Trump to hit China with $16B in tariffs on Aug. 23

 
 
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Trump to hit China with $16B in tariffs on Aug. 23
President Trump will impose 25 percent tariffs on $16 billion-worth of Chinese imports starting August 23, the United States Trade Representative announced Tuesday.

The new round of tariffs completes Trump's threat to impose $50 billion of import taxes on Chinese goods. The first $34 billion-worth went into effect on July 6.
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News Alert: 5 things to watch in Ohio special election, primaries

 
 
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5 things to watch in Ohio special election, primaries
Ohio is set to hold a special House election on Tuesday in a race that has morphed into a key referendum on President Trump as Republicans scramble to protect a seat that has been in their hands for years.

Trump campaigned in Ohio’s 12th District on Saturday, seeking to turn out Republican voters and erode some of the enthusiasm of Democrats, who are making a big push for the seat, betting that a win will portend a blue wave in midterm elections in the fall.

Meanwhile, four states — Kansas, Missouri, Michigan and Washington — will hold primaries today. 
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