SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more

Featured story

Google's August core search algorithm update is now fully rolled out   Aug 8, 2018 by Barry Schwartz Some SEOs are seeing more fluctuations with the Google rankings now, but Google has confirmed the August 1 update has been fully rolled out.

From Search Engine Land

5,000+ Martech Tools: What's a marketer to do?   Aug 8, 2018 by Digital Marketing Depot You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

Ask an SMXpert — Advanced Technical SEO for Bing   Aug 8, 2018 by Debra Mastaler SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more.

Structuring paid search campaigns: Segmentation vs. aggregation   Aug 8, 2018 by Megan Taggart Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

How to rev up your page speed for better website performance   Aug 8, 2018 by Jeremy Knauff Improving page speed isn't some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.

From Marketing Land

Pinterest opens up wide-format Promoted Videos to all advertisers   Aug 8, 2018 by Amy Gesenhues Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager.

Ramp Up Your Amazon Ad Game: 5 tips for success   Aug 8, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon's growing ad opportunities?

How Bing is enhancing search and apparently growing as a result   Aug 8, 2018 by Adam Dorfman Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog search engine is worth another look.

Marketing analytics platform CaliberMind launches ABM Converter   Aug 8, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.

Bridg announces 'first CDP' for brick-and-mortar retailers   Aug 8, 2018 by Barry Levine Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.

Swrve's new platform enables 'payload' targeting and triggering   Aug 8, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.

Report: Amazon internal data suggest 'voice-commerce' virtually nonexistent   Aug 8, 2018 by Greg Sterling Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year.

Search News From Around The Web

#GTMTips: Decorate Links And Decorate Forms Tag Types, Simo Ahava

15 SEO Experiences I'd Like to Share With You, John W. Defeo

Drama Over Google's Meta Description Tag Character Length Continues, Vertical Measures

Google: When Asking for Links Isn't a Link Scheme, TheSEMPost

How to use Google My Business for Corporate Communication, Maximize Social Business

Popular Websites that May Fail in Mobile First Indexing, Elephate

The State of Google Images and Visual Search, State of Digital

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Marketing Day: Pinterest Promoted Videos, Amazon voice-commerce & more

Featured story

Report: Amazon internal data suggest 'voice-commerce' virtually nonexistent   Aug 8, 2018 by Greg Sterling Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year.

From Marketing Land

Pinterest opens up wide-format Promoted Videos to all advertisers   Aug 8, 2018 by Amy Gesenhues Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager.

Ramp Up Your Amazon Ad Game: 5 tips for success   Aug 8, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon's growing ad opportunities?

How Bing is enhancing search and apparently growing as a result   Aug 8, 2018 by Adam Dorfman Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog search engine is worth another look.

Marketing analytics platform CaliberMind launches ABM Converter   Aug 8, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.

Bridg announces 'first CDP' for brick-and-mortar retailers   Aug 8, 2018 by Barry Levine Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.

Swrve's new platform enables 'payload' targeting and triggering   Aug 8, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Is your organization ready for a dedicated MO function?   Aug 8, 2018 by Debbie Qaqish Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out.

CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer   Aug 8, 2018 by Barry Levine Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made.

Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M   Aug 8, 2018 by Amy Gesenhues Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the app.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us