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2018年10月17日 星期三

Election Countdown: O'Rourke goes on the attack | Takeaways from fiery second Texas Senate debate | Heitkamp apologizes for ad misidentifying abuse victims | Trump Jr. to rally for Manchin challenger | Rick Scott leaves trail to deal with hurricane damage

 
 
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This is Election Countdown, The Hill's newsletter from Lisa Hagen (@LA_Hagen) and Max Greenwood (@KMaxGreenwood) that brings you the biggest stories on the campaign trail. We'd love to hear from you, so feel free to reach out to Lisa at LHagen@thehill.com and Max at MGreenwood@thehill.com. with any questions, comments, criticisms or food recommendations (mostly the latter, please). Click here to sign up.

 

We're 20 days until the 2018 midterm elections and 748 days until the 2020 elections.

 


SAN ANTONIO — The second and likely final Texas Senate debate brought the heat to San Antonio on a frigid, rainy Tuesday night.

As expected, Rep. Beto O’Rourke (D-Texas) went on offense after previously shying away from the attack. He railed against Sen. Ted Cruz (R-Texas) for being “dishonest” and taking his focus off of Texas while running for president in 2016. He also brought back President Trump’s memorable nickname for the senator: "Lyin’ Ted."

“He’s dishonest,” O’Rourke shot back. "That’s why [Trump's] nickname stuck."

O’Rourke addressed his change of tone in a Wednesday interview with the San Antonio Express-News editorial board, saying he needed to counter Cruz’s “false” attacks. O’Rourke also started running several attack ads against Cruz on Wednesday on education and immigration.

 

But it’s unclear if the debate actually moved the needle. O’Rourke continues to trail Cruz, with the latest public poll showing the GOP senator comfortably up 7 points. And the GOP senator and his allies are sounding even more confident about winning a second Senate term.

Speaking with reporters after a private roundtable with law enforcement on Wednesday, Cruz voiced optimism about November: “I feel very good where we are. I think the people of Texas in the last month have really started to focus on this race.”

Cruz continued to frame O’Rourke as out of touch with Texans, accusing the Democratic congressman of wanting open borders and “socialized medicine.” And Cruz threw in his own jab about O’Rourke’s attacks.

“It’s interesting is that Congressman O’Rourke likes to talk about bipartisanship, but for him bipartisanship apparently consists of throwing insults, a lot of personal insults last night, and calling for impeaching Trump,” Cruz said. “That’s not bipartisanship.”

 

If you missed the second debate between O'Rourke and Cruz last night, The Hill's Lisa Hagen was at the debate in San Antonio. Check out her five takeaways here to get up to speed. And click here for our live blow-by-blow of the debate.

 

Senate showdown

Sen. Lindsey Graham (R-SC) is set to hit the campaign trail for 12 days to stump for Republican candidates, McClatchy DC reports. “If I can help some of our candidates raise a little money and get a little enthusiasm, it’ll be time well spent,” Graham said. He has not released his travel schedule, but he confirmed he will campaign for Gov. Henry McMaster (R-S.C.), who has consistently polled ahead of his Democratic challenger state Rep. James Smith.

 

Sen. Heidi Heitkamp (D-N.D.) apologized on Tuesday for a campaign ad that misidentified several women as victims of sexual abuse. "I deeply regret this mistake and we are in the process of issuing a retraction, personally apologizing to each of the people impacted by this and taking the necessary steps to ensure this never happens again,” Heitkamp said.

 

Survey says…

Democrats lead Republicans by 5 points on the generic ballot, a new poll by The Economist and YouGov shows. That survey shows male voters split 45 percent to 45 percent between Democrats and Republicans, while Democrats held the edge among female voters at 47 percent to 38 percent. The poll is the latest good sign for Democrats as they look to retake control of the House in November.

 

On the other hand... a new survey from conservative-leaning pollster Rasmussen shows a closer race, with Democrats holding only a 1-point edge over Republicans – still within the poll’s 2-point margin of error. Seven percent of respondents said they were still undecided on how they will vote, while 4 percent said they preferred a candidate from neither party.

 

Paper chase

The political arm of the largest American credit union trade group is investing $1.8 million in ads for vulnerable Democrats and Republicans who have previously promoted legislation supported by the credit union. With less than three weeks before Election Day, the Credit Union National Association’s PAC will put out digital, mail and radio ads boosting Sens. Jon Tester (D-Mont.) and Joe Donnelly (D-Ind.), as well as Reps. Pete Sessions (R-Texas) and Steve Chabot (R-Ohio).

 

The Campaign Legal Center (CLC) filed a complaint with the Federal Election Commission (FEC) on Tuesday alleging that Heritage Action, the political nonprofit arm of the conservative Heritage Foundation, violated the law by failing to disclose its donors. The complaint comes after the D.C. District Court ordered so-called dark money groups to disclose donors who gave for “political purposes.”

 

What we’re watching for

Trump rallies:

--Oct. 18 at 8:30 p.m. ET in Missoula, Mont.

--Oct. 19 at 9 p.m. ET in Mesa, Ariz.

--Oct. 20 at 2 p.m. ET in Elko, Nev.

--Oct. 22 in Houston, Texas

Donald Trump Jr., the president’s eldest son, is also set to campaign for West Virginia GOP Senate hopeful Patrick Morrisey on Oct. 22.

 

Debates:

--Oct. 18: Missouri Senate debate, North Dakota Senate debate at 8 p.m. ET

--Oct. 19: Nevada Senate debate at 9 p.m. ET; Wisconsin Senate debate

--Oct. 21: Minnesota attorney general debate at 6 p.m.; Florida gubernatorial debate at 8 p.m.

--Oct. 23: Georgia gubernatorial debate at 7 p.m.

--Oct. 24: Florida gubernatorial debate at 7 p.m.; New Jersey Senate debate at 8 p.m.

 

Coming to a TV near you

The National Republican Senatorial Committee (NRSC) is seizing on Heitkamp’s vote against Kavanaugh’s confirmation to the Supreme Court in a new ad. The spot casts Kavanaugh’s presence on the court as a bulwark against efforts to erode gun rights and also touts Heitkamp’s opponent, Rep. Kevin Cramer (R-N.D.), as “the only candidate for Senate with an A rating from the NRA.”

 

Congressional Leadership Fund (CLF), a super PAC aligned with House GOP leadership, is rolling out a new ad in New York’s 19th District attacking Democrat Antonio Delgado for his “liberal New York City values.” The 30-second spot accuses him of wanting to raise taxes in Upstate New York to fund “big-city big government.”

 

O’Rourke has begun to air attack ads against Cruz – a break from his previous strategy. The three ads criticize Cruz for his stances on health care, education, and immigration, the Texas Tribune reports. In each of the 30-second clips, O’Rourke knocks Cruz’s position on an issue before offering his solution.

 

Comedian Joe Lo Truglio, of Brooklyn Nine-Nine and Reno 911! fame, is starring in $10 million worth of digital ads for state legislative races. The ad buy, which organizers say is the largest ever online campaign focused on state-level down-ballot races, is targeted at 80 districts across six states: North Carolina, Florida, Wisconsin, Pennsylvania, Minnesota and Michigan, and will appear on YouTube, Hulu and Facebook.

 

Wave watch

Orange County, Calif. has emerged as a key battleground for control of the House, the Associated Press reports. Shifting demographics in the districts either completely or partially in the county southeast of Los Angeles have rattled the Republican Party’s longtime hold on the area. The battle between Democrat Gil Cisneros and Republican Young Kim to replace retiring Rep. Ed Royce (R-Calif.) in California’s 39th District encapsulates the broader changes in Orange County.

 

The Democratic Party is pulling more than $800,000 worth of ads for David Shapiro in Florida’s 16 District, the Tampa Bay Times reports. The move comes as polls indicate incumbent Rep. Vern Buchanan (R-Fla.) is likely to hold onto his seat in the House. Despite the decision not to pursue the ads, Shapiro has significantly outraised Buchanan in the past two months. His latest federal filing shows that he brought in roughly $1.1 million between July and September, while Buchanan raised about $594,000.

 

Race for the White House

Former Vice President Joe Biden says it would be “totally appropriate” for people to consider his age should he mount a presidential bid in 2020. "I think it's totally appropriate for people to look at me and say if I were to run for office again, 'Well God darn you're old,'” Biden reportedly said Tuesday during an appearance at the Economic Club of Southwestern Michigan.

 

Rep. Seth Moulton (D-Mass.), a strong critic of House Minority Leader Nancy Pelosi (D-Calif.), insists he is not running for president. “I don’t think it’s the best way I can serve the country right now. If that were to change, I would consider it, but I don’t think that’s the best way I can serve the country,” Moulton told McClatchy DC. He also ruled out running for House Speaker and challenging Sen. Ed Markey (D-Mass.) in 2020.

 

Sen. Kamala Harris (D-Calif.) hasn’t announced yet whether she’ll make a run for the White House. But her advisers are quietly mapping out a potential strategy for the 2020 Democratic primary, Politico reports. That strategy puts a lot of weight on Iowa – the first state to vote in the presidential primaries – as well as on other key early voting states in the southeast and west, like Nevada and South Carolina.

 

In case you missed it

Florida Gov. Rick Scott won’t hold any more campaign events “for the foreseeable future,” as he deals with the aftermath of Hurricane Michael, the Tampa Bay Times reported Tuesday. “It's unclear, at this point, whether he will hold any campaign events before the November 6 election, though it is still possible closer to election day,” his spokesman, Chris Hartline, told the newspaper.

 

Trump’s former attorney Michael Cohen may be willing to campaign for Democrats in the final three weeks before Election Day, CNN reports. Cohen, who registered as a Democrat just last week, pleaded guilty in August federal to violating campaign finance laws among other charges.

 

What they’re saying

In an op-edEmily’s List President Stephanie Schriock and Rita Bosworth, the founder and executive director of the Sister District Project, argue the importance of electing women, not just to national offices, but at the state and local level. “When a legislative body does not look like the people it is intended to represent, its priorities differ from, or even directly contradict, those that the general population cares about,” they write.

 

The Hill's Election Countdown was written by Lisa Hagen, Max Greenwood, Ali Breland, Rachel Cohen, Kenna Sturgeon and James Wellemeyer.

 
 
 
 
 
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SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more

 


 
Featured story
 

Bing says it is improving web crawler efficiency

 

Oct 17, 2018 by Barry Schwartz

Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web servers.

 
From Search Engine Land
 
The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform
  Oct 17, 2018 by Digital Marketing Depot

Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you've licensed along with proprietary systems?

From Marketing Land
 
Facebook cracking down on ads with clickbait headlines, sensationalized language
  Oct 17, 2018 by Amy Gesenhues

The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.

 
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
  Oct 17, 2018 by Robin Kurzer

A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season.

 
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
  Oct 17, 2018 by Amy Gesenhues

The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.

 
How will Google's new Android app licensing rules in Europe impact Chrome and search?
  Oct 17, 2018 by Greg Sterling

The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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News | SEO | SEM | Local | Retail | Social
 
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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager and more

 


 
Featured story
 

Facebook cracking down on ads with clickbait headlines, sensationalized language

 

Oct 17, 2018 by Amy Gesenhues

The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.

 
From Marketing Land
 
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
  Oct 17, 2018 by Robin Kurzer

A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season.

 
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
  Oct 17, 2018 by Amy Gesenhues

The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.

 
How will Google's new Android app licensing rules in Europe impact Chrome and search?
  Oct 17, 2018 by Greg Sterling

The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
InMobi becomes Sprint's exclusive in-app, CTV ad platform by buying the telco's ad firm
  Oct 17, 2018 by Barry Levine

The purchase of Pinsight Media positions InMobi as the central player in Sprint's ad future, and possibly in the ad future of T-Mobile and other telcos.

 
Fullscreen offers marketers another YouTube brand safety tool
  Oct 17, 2018 by Barry Levine

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA