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2018年11月1日 星期四

SearchCap: Google SEO feedback, fake local reviews, Google walkout

 


 
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Google employee walkout followed by call for Google blackout at 11:10 am Pacific time

 

Nov 1, 2018 by Greg Sterling

There is a call to users to stop using Google services for short period to show support for the walkout.

 
From Search Engine Land
 
Yelp vs Google: How they deal with fake reviews
  Nov 1, 2018 by Joy Hawkins

I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a month on ads. When they got caught, Yelp canceled their ad account and told them they would be demoting the listing's ranking for 6 months. After that time, they […]

 
Google wants to hear from SEOs on the search result listings
  Nov 1, 2018 by Barry Schwartz

Here is how to give Google your two cents on the search result listings.

From Marketing Land
 
Instagram introduces new hashtag search API for businesses
  Nov 1, 2018 by Amy Gesenhues

The new API limits search queries to 30 unique hashtags within a seven-day period.

 
Digital work crisis — take the survey…
  Nov 1, 2018 by Marketing Land

You're not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we're calling the "Digital Work Crisis." We're asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few questions.

 
Marketers must capitalize on the new wave of email innovation
  Nov 1, 2018 by Ryan Phelan

Discover which companies are pushing the virtual envelope in the email marketing space.

 
Pinterest's new Promoted Carousel ads will display up to 5 swipable images in a single ad
  Nov 1, 2018 by Amy Gesenhues

Each image can link to a separate landing page.

 
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
  Nov 1, 2018 by Amy Gesenhues

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.

 
3 things marketers should know about Facebook's Q3 earnings
  Oct 31, 2018 by Robin Kurzer

The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video.


 
 

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News Alert: Trump keeps spotlight on immigration, but punts on asylum changes

 
 
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Trump keeps spotlight on immigration, but punts on asylum changes
President Trump on Thursday sought to keep the spotlight on his hardline immigration policies, saying he is "finalizing a plan" to deny asylum claims from people who enter the country illegally.
 
The White House had signaled the president would be announcing the legally questionable change to the nation's asylum system during a Roosevelt Room event days before the midterm elections. The Immigration and Nationality Act of 1965 says any immigrant in the U.S. may apply for asylum regardless of whether they entered through a legal port of entry. 
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News Alert: GOP infighting spills into public view

 
 
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GOP infighting spills into public view
Republican infighting has spilled out into public view less than one week before the midterm elections.

President Trump on Wednesday unleashed a stunning Twitter attack on Speaker Paul Ryan (R-Wis.), accusing the retiring lawmaker of not doing enough to protect the lower chamber’s majority.

Earlier this week, conservative Rep. Steve King’s (R-Iowa) racially insensitive remarks and support of white nationalist politicians earned a sharp and rare rebuke from the head of the House GOP’s campaign arm, increasing pressure on other leaders to follow suit. And scores of Republicans have openly rejected Trump’s call to end birthright citizenship via executive order, a controversial plan that has divided the GOP and further inflamed GOP tensions over immigration policy.

The intra-party feuds, while hardly unusual for the Trump era, point to heightened tensions as control of the House appears to be slipping away from the GOP. It also threatens to distract Republicans and derail messaging plans while offering a preview of the finger-pointing that is likely to occur should Republicans suffer brutal electoral losses next week.
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