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2018年11月2日 星期五

Marketing Day: Programmatic display ads, Instagram tests new ad format, Facebook analytics

 


 
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Instagram reportedly testing new promoted Stories ad option for business accounts

 

Nov 2, 2018 by Amy Gesenhues

It could open up Stories ads to smaller businesses with limited resources.

 
From Marketing Land
 
Why you should embrace a full-funnel strategy for programmatic display
  Nov 2, 2018 by Grace Kaye

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why.

 
Instagram's now lets users add IGTV video 'previews' to Stories
  Nov 2, 2018 by Amy Gesenhues

The new feature is an effort to drive more traffic to IGTV videos.

 
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics
  Nov 2, 2018 by Amy Gesenhues

Both are currently in beta, with rollouts happening over the next several months.

 
Become a better search marketer in 2019 – the SMX West agenda is live
  Nov 2, 2018 by Chris Sherman

Serious marketers attend Search Engine Land's SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google's new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore.

 
How to make your emails shine bright during 'Gray November'
  Nov 2, 2018 by Len Shneyder

The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.

 
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
  Nov 1, 2018 by Barry Levine

The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.

 
Audience targeting service Simulmedia launches 'first' direct-to-consumer ad marketplace for linear TV
  Nov 1, 2018 by Barry Levine

Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
National Cinemedia offers first in-theater AR game for a movie
  Nov 2, 2018 by Barry Levine

Promoting characters from Disney's upcoming 'Ralph Breaks the Internet,' the 30 second game is the latest in the cinema ad network's embrace of pre-show AR.

 
Company execs could go to jail for misusing data under proposed U.S. data privacy law
  Nov 2, 2018 by Robin Kurzer

The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.

 
Bridging the gap: Creating the perfect customer journey
  Nov 2, 2018 by Rex Briggs

How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.

 
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
  Nov 2, 2018 by Amy Gesenhues

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.

 
Instagram introduces new hashtag search API for businesses
  Nov 2, 2018 by Amy Gesenhues

The new API limits search queries to 30 unique hashtags within a seven-day period.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

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On The Money: Economy adds 250K jobs in October | Trump confident on trade deal with China | Trump to reimpose all Iran nuke sanctions | 8 nations to get oil waivers | SEC subpoenaed Tesla over Model 3 production

 
 
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On the Money - The Hill Finance
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Happy Friday and welcome back to On The Money. I'm Sylvan Lane, and here's your nightly guide to everything affecting your bills, bank account and bottom line.

See something I missed? Let me know at slane@thehill.com or tweet me @SylvanLane. And if you like your newsletter, you can subscribe to it here: http://bit.ly/1NxxW2N.

Write us with tips, suggestions and news: slane@thehill.com, vneedham@thehill.com, njagoda@thehill.com and nelis@thehill.com. Follow us on Twitter: @SylvanLane, @VickofTheHill, @NJagoda and @NivElis.

 

THE BIG DEAL--Economy adds 250K jobs in October: The U.S. economy added 250,000 jobs in October, well above estimates, as the labor market maintains its momentum ahead of Tuesday's midterm elections.

The unemployment rate held at 3.7 percent, the lowest level since December 1969, the Labor Department reported on Friday.

Wages rose 3.1 percent, the first time since April of 2009 that growth has topped 3 percent.

The strength of the job market gives President Trump and Republicans a welcome talking point four days out from Election Day. The Hill's Vicki Needham breaks down the numbers here.

 

Reactions:

  • "Wow! The U.S. added 250,000 Jobs in October - and this was despite the hurricanes. Unemployment at 3.7%. Wages UP! These are incredible numbers. Keep it going, Vote Republican!" -- President Trump
  • "The U.S. labor market is in excellent shape in October." -- Bill Adams, PNC senior economist. 
  • "I'm not seeing anything bad in this jobs report." -- Jason Furman, the former head of the Council of Economic Advisers under Obama.
  • "The numbers released today show U.S. manufacturers continue to grow and hire despite facing challenges, including a massive worker shortage and global uncertainty." -- Chad Moutray, chief economist for the National Association of Manufacturers.

 

LEADING THE DAY

Trump confident on reaching trade deal with China: President Trump on Friday expressed confidence he could reach a trade agreement with China during upcoming talks with President Xi Jinping.  

"I think we'll make a deal with China," Trump told reporters at the White House before leaving for a weekend of campaign rallies.

The president said he plans to have dinner with Xi later this month at the Group of 20 summit in Argentina, where he said the two leaders would attempt to settle their escalating trade dispute. 

"We're getting much closer to doing something," the president said. "They very much want to make a deal."

The leaders' meeting would be their first since the U.S. and China have imposed billions of dollars of tariffs on each other's imports, triggering fears of an all-out trade war that could dampen the world economy. 

Any deal would have to be "a good deal for the United States" and a "fair deal" for both countries, Trump said. The Hill's Jordan Fabian has more here.

 

Not so fast: Trump's latest comments followed a phone conversation with Xi on Thursday, after which the U.S. president voiced his optimism about a potential agreement.  

Bloomberg reported on Friday that after the phone call, Trump asked Cabinet officials to throw together the terms for a trade deal with China ahead of his meeting with Xi. 

But top White House economic adviser Larry Kudlow downplayed the notion a deal with China is imminent and said Trump had not made such a request.  

"We're doing a normal, routine run-through of things that we've already put together and normal preparation," Kudlow told CNBC. "We're not on the cusp of a deal."

 

Trump to reimpose all nuclear sanctions on Iran: The Trump administration plans to reimpose the last set of sanctions lifted under the Iran nuclear deal early next week, administration officials announced Friday.

Secretary of State Mike Pompeo confirmed in a call with reporters that the administration will grant waivers to eight "jurisdictions" when it reimposes oil and gas sanctions on Monday.

"This part of the campaign about which we're speaking today is simple: It is aimed at depriving the regime of the revenues that it uses to spread death and destruction around the world," Pompeo said.

"We expect to issue some temporary allotments to eight jurisdictions, but only because they have demonstrated significant reductions in crude oil and cooperation on many other fronts and have made important moves toward getting to zero crude oil importation." The Hill's Rebecca Kheel has the story.



Tesla reveals SEC subpoenaed company over Model 3 production goals: Tesla said in its most recent Securities and Exchange Commission (SEC) filing that the federal agency subpoenaed the company over its Model 3 production goals.

The tech and transportation company has missed its stated goals for ramped-up production of its most affordable car, which costs $46,000, up from the previous $35,000 price tag.

The company has not met its goal of manufacturing 5,000 Model 3 sedans a week, but it turned a profit during the third quarter.

Tesla also revealed in its filing that it had been investigated by the National Highway Traffic Safety Administration, the National Transportation Safety Board, the Department of Justice and various state agencies.

The disclosure follows an SEC investigation of Tesla CEO Elon Musk earlier this year over his claims that he had secured funding to take his company private at $420 a share. The Hill's Ali Breland has more here.

 

GOOD TO KNOW

  • Former CFPB Director Richard Cordray, the Democratic nominee for Ohio governor, holds a 5-point lead over GOP opponent Mike DeWine, according to a poll released Friday.
  • The image-sharing app Instagram is becoming a home for hate speech and hoaxes, even as its parent company Facebook works to stamp out troublesome content ahead of the midterms.
  • A federal judge in Maryland on Friday rejected President Trump's latest request to put a lawsuit on hold that alleges he violated the Constitution by doing business with foreign governments while in office.
  • Sen. Elizabeth Warren (D-Mass.) said Thursday that minimum wage jobs in the U.S. today do not "permit a family to survive."
  • HBO said Friday that they would prefer for President Trump not to "misappropriate" the slogan for its hit show "Game of Thrones" to promote his administration's agenda. 
  • Energy Secretary Rick Perry will visit Ukraine and Poland next week as part of the Trump administration's efforts to entice the two countries into pursuing alternatives to buying coal and natural gas from Russia.
 
 
 
 
 
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Hillicon Valley: Hate speech finds home on Instagram | Senators push Facebook to fix its ad tools | Manchin's social media hacked | Twitter apologizes after 'Kill All Jews' becomes trending topic

 
 
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Jacqueline Thomsen (@jacq_thomsen), and the tech team, Harper Neidig (@hneidig) and Ali Breland (@alibreland). And CLICK HERE to subscribe to our newsletter.

 

NOT A ROSY PICTURE: The image-sharing app Instagram is increasingly becoming a home for hate speech and hoaxes, even as its parent company Facebook works to stamp out troublesome content ahead of the midterms.

Instagram has long been viewed as free from the toxic atmosphere seen on other social media platforms, with users regularly posting photos of family, pets and travel to their personal followers.

But as the midterms near experts say a number of accounts are proliferating conspiracy theories, including about billionaire Democratic donor George Soros funding a migrant caravan headed to the U.S. and attempted bombings of prominent Democrats being a false flag.

Facebook says it is making strides to crack down on misinformation on its own platform, but critics say the company's efforts have forgotten about Instagram.

"Instagram right now is completely overrun with hate speech and propaganda memes. It's possibly the worst I've ever seen, and only a few days before the election," social media researcher Jonathan Albright told The Hill.

In recent weeks as the migrant caravan and pipe bombs dominated the news, Albright's research found misinformation spreading across the platform. He tracked a growing number of posts spreading conspiracy theories that Soros was behind the caravan and controlling other movements such as NFL players kneeling during the anthem to protest racial injustice.

The conspiracy theories about Soros are rooted in far-right, anti-Semitic groups on sites such as 4Chan and Reddit, but are now appearing on an app owned by tech giant Facebook that boasts over 1 billion registered accounts.

Albright said Instagram's search function seems to have few safeguards against sharing such content.

Breaking the law, breaking the law: Other search terms led Albright to anti-Semitic content that included swastikas, praise for Adolf Hitler and references to gas chambers. That content violates not only Instagram's community guidelines banning "hate speech" but likely German laws barring Nazi symbols, Albright noted. He said he was able to access almost all of the pro-Nazi content even after changing his IP to an address located in Germany.

"An abundance of this type of extreme content - often with ten to twenty related hashtags - has other effects," Albright said, noting that it would affect searches and content even for "regular users."

He said the ease in finding hate speech on Instagram was unprecedented compared to how tightly Twitter and Facebook police their content.

Read more here.

 

A SENATE SCOLDING: A pair of Democratic senators on Friday pressed Facebook to fix its political ad transparency tools that reportedly allow users to make misleading claims about who is purchasing an ad.

"The fact that Facebook's new security tools allow users to intentionally misidentify who placed political ads is unacceptable," Sens. Amy Klobuchar (Minn.) and Mark Warner (Va.) wrote in a letter to CEO Mark Zuckerberg. "That Facebook is unable to recognize ads connected to a well-established foreign interference operation is also deeply troubling."

The letter follows reports in which Vice News was able to purchase ads on Facebook and attribute them as being paid for by Vice President Pence, the Islamic State in Iraq and Syria and all 100 U.S. senators.

The two Senate Democrats also used their letter to promote their legislation, The Honest Ads Act, which aims to create more transparency in political ads by holding social media firms like Facebook to the same standards as traditional media like TV, radio and newspapers.

"You have committed to implementing transparency measures similar to those that the Honest Ads Act would require; however, your company is currently failing to carry out the basic disclosure and disclaimer provisions of the legislation," Klobuchar and Warner wrote.

The two lawmakers introduced their legislation in late 2017, following revelations that Facebook's platform, along with Twitter and YouTube, had been manipulated by Russian trolls in an attempt to influence the 2016 presidential election. Read more here.

 

GOT HACKED... OH MAN-CHIN: Sen. Joe Manchin (D-W.Va.) said Thursday that social media accounts associated with his Senate office had been hacked.

The statement from Manchin's office did not indicate who was responsible for the hacking, but said the accounts had since been secured and that the Democratic senator and his staff were cooperating with law enforcement officials.

Manchin "was notified that social media accounts associated with his official office had been hacked. The accounts have since been secured. Manchin and staff are working with state and federal law enforcement officials to prevent further hacking and secure all accounts," the statement says.

Manchin isn't the first senator to be targeted online. A Google spokesperson told CNN in September that foreign government hackers targeted the personal Gmail accounts of multiple senators and Senate staffers. Democratic Sen. Jeanne Shaheen (N.H.) told CBS's "Face the Nation" in July that her office had been subjected to at least one phishing attack targeting email accounts and social media profiles.

And Microsoft said earlier this year that it identified and stopped hacking attempts against three congressional candidates in the 2018 midterms. Sen. Claire McCaskill (D-Mo.) who, like Manchin, is running for reelection, revealed she was one of the three candidates.

Manchin is one of 10 Democrats running for reelection in states won by President Trump in 2016. The hacking comes days before he'll face Republican Attorney General Patrick Morrisey, his challenger, at the polls.

Read more here.

 

#MODEL3GOALS: Tesla said in its most recent Securities and Exchange Commission (SEC) filing that the federal agency subpoenaed the company over its Model 3 production goals.

The tech and transportation company has missed its stated goals for ramped-up production of its most affordable car, which costs $46,000, up from the previous $35,000 price tag.

The company has not met its goal of manufacturing 5,000 Model 3 sedans a week, but it turned a profit during the third quarter. Tesla also revealed in its filing that it had been investigated by the National Highway Traffic Safety Administration, the National Transportation Safety Board, the Department of Justice and various state agencies.

The disclosure follows an SEC investigation of Tesla CEO Elon Musk earlier this year over his claims that he had secured funding to take his company private at $420 a share.

"Aside from the settlement with the SEC relating to Mr. Musk's statement that he was considering taking Tesla private, there have not been any developments in these matters that we deem to be material, and to our knowledge no government agency in any ongoing investigation has concluded that any wrongdoing occurred," the company wrote, adding that it is complying with authorities.

Read more here.

 

TWITTER SHOULD'VE THOUGHT THAT THROUGH: Twitter is apologizing for the fact that "Kill all Jews" appeared as a trending topic on its platform Friday. In a statement, a representative from Twitter said the phrase should not have appeared on the trending topic list and that "we're sorry for this mistake."

"This was trending as a result of coverage and horrified reactions to the vandalism against a synagogue in New York," it said. "Regardless, it should not have appeared as a trend."

BuzzFeed first reported on Twitter's statement after the phrase began trending following the discovery that the incendiary hate comments were written inside of a New York City synagogue Thursday.

The New York Police Department said other anti-Semitic messages were also discovered in the stairwell of the Union Temple in Brooklyn Heights. "Broad City" star Ilana Glazer canceled a political event scheduled there Thursday night after the vandalism was found.

Read more here.

 

ON TAP FOR NEXT WEEK: THE MIDTERM ELECTIONS. BRACE YOURSELVES.

A reminder: Lyft and Uber are offering discounted rides to polling stations on Tuesday so plan accordingly.

 

A LIGHTER CLICK: Have a ~ Greek ~ weekend.

And, anyone good at foreign languages?

 

NOTABLE LINKS FROM AROUND THE WEB:

CIA's poorly secured communications system was compromised by Iran and others. (Yahoo News)

File-sharing software on Kentucky and Wisconsin's election servers could be vulnerable to hackers. (ProPublica)

The Pentagon is prepared to respond with a cyberattack if Russia meddles in midterms. (Center for Public Integrity)

Swipe left, swipe right: political campaigning invades dating apps. (The Wall Street Journal)

Facebook lets advertisers target people interested in "white-genocide." (The Intercept)

'You can't erase us': in Silicon Valley, Google workers share assault stories. (The Guardian)

 
 
 
 
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