Screen6 launches idSync, federal privacy legislation, why structured data for SEO matters

Featured story

Calls to businesses rose more than 375% over past two holiday seasons   Nov 5, 2018 by Robin Kurzer A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that growth.

From MarTech Today

Screen6 launches idSync to replace cookie syncing   Nov 5, 2018 by Barry Levine The Dutch company says its solution can work across a variety of devices, including Over-the-Top (OTT) TV and cookie-challenged mobile devices.

Learn how to engage with customers using AI   Nov 5, 2018 by Digital Marketing Depot You know your customers, right? Sure. You've got loads of data to prove it, and that's a key part of creating great customer experiences. But you're now marketing in a world where your customers are generating more data than ever, and their digital breadcrumbs are scattered across way too many channels that you might not […]

Will Google+ be the final push Congress needs to pass restrictions on data use?   Nov 5, 2018 by Wesley Young Federal privacy legislation is becoming an inevitability. Here's how things are developing.

From Marketing Land

Why does structured data matter for SEO?   Nov 5, 2018 by Digital Marketing Depot Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews.

From Around The Web

3 Areas Where IoT Will Improve the Customer Journey, www.cmswire.com

Arcadia Data: How AI And ML Enhance The Power Of The Data Native Approach, www.forbes.com

How Using the Right Customer Data Yields Better Personalization, multichannelmerchant.com

Key Challenges In Marketing And Sales Automation -- And How To Overcome Them, www.forbes.com

Political Advertisers Use Programmatic Social Media For Speed - eMarketer Trends, Forecasts & Statistics, www.emarketer.com

Why Are There So Many Types of Customer Data Platforms? It's Complicated. | CustomerThink, customerthink.com

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Democrats have slim hopes of flipping the Senate

View in your browser     Democrats have slim hopes of flipping the Senate Democrats are feeling better about their chances of limiting GOP gains in the Senate as signs emerge that voter turnout on Tuesday could be exceptional for a midterm election. While the party has slim hopes of winning the majority, Democrats think that if voter turnout is high, they may see a number of tightly fought races swing their way.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Republicans fear loss of House majority

View in your browser     Republicans fear loss of House majority Republicans are bracing for the possibility that their House majority will be vanquished on Election Day as more and more GOP seats look vulnerable in the campaign’s final stretch. The party believes it has a chance to retain its majority because many of the districts it is defending were drawn up to protect Republicans from a blue wave. At the same time, Republican leaders recognize the numbers they are dealing with. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.