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2018年12月4日 星期二

Adobe’s DMP adds new features, Bombora shows content interests for purchasers, dangerous misconceptions about data breaches

 


 
Featured story
 

Adobe adds new features to its data management platform

 

Dec 3, 2018 by Barry Levine

Audience Manager can now subtract traits in a lookalike model and report impressions by user segment.

 
From MarTech Today
 
Bombora now shows clients online content interests that led to a purchase
  Dec 3, 2018 by Barry Levine

The new historical tool complements the company's existing Surge product, which uses online content interests to predict when companies are in-market for a given product.

 
Compare 22 top customer data platform vendors
  Dec 3, 2018 by Digital Marketing Depot

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can […]

 
Dangerous misconceptions about data breaches
  Dec 3, 2018 by Marty Greenlow

Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

From Marketing Land
 
YouTube drops paywall from some Originals, explores advertising
  Dec 3, 2018 by Robin Kurzer

The details are still in the works, but some programs will become ad-supported.

 
4 strategies to drive growth in 2019 with voice and the call channel
  Dec 3, 2018 by Digital Marketing Depot

As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.


 
 

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The Hill's 12:30 Report — Presented by The Embassy of the United Arab Emirates — Cyber breach exposed NRCC emails | Avenatti not running | George H.W. Bush lies in state | Trump visits Bushes | Lawmakers face end-of-year crunch | Shutdown fight delayed | CIA chief to brief senators on Khashoggi | Why John Dingell wants to abolish the Senate | National Cookie Day deals

The Hill 12:30 Report
Presented by The Embassy of the United Arab Emirates
 
 
HAPPENING IN D.C.

Former President George H.W. Bush lies in state:

 

Former President George H.W. Bush's body lies in state today in the Capitol Rotunda for mourners to pay their respects. https://wapo.st/2FYwRnh

 

Livestream of Bush's casket lying in state: http://bit.ly/2zQBCKb

 
SIGHTS AND SOUNDS:

There was a stunning sunset over the Capitol while Bush's casket was carried up the steps: Photo: http://bit.ly/2Pj2jMh

 

Video of Bush's casket arriving at the Capitol: https://cs.pn/2QcZzW7  

 

Photo of the Supreme Court justices paying their respects: http://bit.ly/2PiFPv1

 

What happens after Wednesday's funeral: After Bush's Wednesday funeral in Washington, D.C., his casket will fly from D.C. to Houston on "Special Air Mission 41." 

 

How Bush's casket will get to his final resting place -- on a train named after him: A train built in 2005 to honor the former president will transport Bush's body from Houston to College Station, a nearly 100-mile trip. Photos of Bush driving the train a few years ago -- the colors are beautiful: https://cnn.it/2BRF48J

 

Prince Charles will attend tomorrow's funeral: The British prince will represent his mother, Queen Elizabeth II. http://bit.ly/2FZTEij

 

How Kennebunkport, Maine, is grieving the loss: https://nyti.ms/2BRfQXX

 
HAPPENING TODAY -- TRUMP WILL VISIT THE BUSHES AT BLAIR HOUSE:

This morning, President Trump tweeted that he will meet with the Bush family at Blair House, a government house across the street from the White House where incoming presidents, former presidents and foreign dignitaries stay. He tweeted: "The elegance & precision of the last two days have been remarkable!" http://bit.ly/2QbEhIy

 
AND MELANIA TRUMP INVITED LAURA BUSH TO SEE THE CHRISTMAS DECORATIONS:

First lady Melania Trump invited former first lady Laura Bush to tour the Christmas decorations at the White House.

 

It's Tuesday. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com -- and follow along on Twitter @CateMartel and Facebook.

 

Did someone forward this to you? Want your own copy? Sign up here to receive The Hill's 12:30 Report in your inbox daily: http://bit.ly/2kjMNnn

 
SPONSORED CONTENT - THE EMBASSY OF THE UNITED ARAB EMIRATES

 
BREAKING

I have a lot of emotions about this, but 'relief' is the first that comes to mind:

Ex-porn star Stormy Daniels's attorney Michael Avenatti  just announced that he will NOT run for president, ending months of speculation.  http://bit.ly/2rmhUAY

 

From his statement: "After consultation with my family and at their request, I have decided not to seek the presidency of the U.S. in 2020. I do not make this decision lightly - I make it out of respect for my family. But for their concerns, I would run." 

 

On Stormy Daniels: Avenatti said he will still continue to represent her. 

 

 

 

Read his full statement: http://bit.ly/2Ue97yv

 

*Covers eyes* -- there was major hack in the Republican Party:

Via Politico's Alex Isenstadt and John Bresnahan, the National Republican Congressional Committee was hacked and emails of four senior aides were surveilled for months. https://politi.co/2QwhwOS

 

Oh and senior House Republicans weren't told until reporters asked: "However, senior House Republicans -- including Speaker Paul Ryan (R-Wis.), House Majority Leader Kevin McCarthy (R-Calif.) and Majority Whip Steve Scalise (R-La.) -- were not informed of the hack until Politico contacted the NRCC on Monday with questions about the episode. Rank-and-file House Republicans were not told, either."

 

Why the committee kept the hack a secret: Fearing any leaks would compromise an investigation to find who was behind the hack. 

 

Keep in mind: Donor information was not hacked. 

 

What we know about the hack: https://politi.co/2QwhwOS

 
ON CAPITOL HILL

Happening at 11 a.m. -- Ahh, now they hear from Gina Haspel:

Via CNN's Zachary Cohen and Kate Sullivan, CIA Director Gina Haspel will brief a few senators on the killing of journalist Jamal Khashoggi

 

Which senators: "Haspel will brief the chairmen and ranking Democrats of the Senate Foreign Relations Committee, the Senate Armed Services Committee and the State and Foreign Operations Subcommittee of the Senate Appropriations Committee, according to a senator who will be attending the meeting." https://cnn.it/2L01gk1

 

Where the private meeting will happen: The Sensitive Compartmented Information Facility in the basement of the Capitol Visitors Center. 

 

Why this is newsy: Senators requested a briefing on Khashoggi, and last week Secretary of State Mike Pompeo and Defense Secretary James Mattis met with the upper chamber and said there is no direct evidence that Saudi Crown Prince Mohammed bin Salman was responsible for his death. However: The CIA has reportedly concluded that the crown prince is, in fact, responsible. Some senators were angry the CIA director did not attend the briefing. https://cnn.it/2L01gk1

 
NEW DEVELOPMENT -- THE HOUSE WILL BE BRIEFED ON DEC. 13:

"House lawmakers will receive an intelligence briefing from the administration next week on the murder of dissident journalist Jamal Khashoggi, though it's unclear whether CIA Director Gina Haspel will attend." http://bit.ly/2BQHNiK

 

The government funding deadline is now four days from Christmas:

Via The Hill's Alexander Bolton and Niv Elis, lawmakers have agreed on a two-week government funding extension to keep the government open. Why: Because of former President George H.W. Bush's death. The big fight lawmakers face: Whether to fund President Trump's proposed border wall. http://bit.ly/2PlsDVY

 

How the extension will work: "The current deadline is midnight on Friday, Dec. 7. The House and Senate are expected to approve the new deadline at some point this week. That could be done in the House by unanimous consent, without lawmakers present to vote." (Via The Washington Post's Erica Werner) https://wapo.st/2rkLNC4

 

Cue the '60 Minutes' clock

--> http://bit.ly/2KSiAak

 

Via The Hill's Jordain Carney, "Lawmakers are facing an end-of-the-year traffic jam with legislation piling up and a tight schedule that leaves them little wiggle room." How so: "Leadership is juggling a backlog of must-pass bills and nominations as well as eleventh-hour requests from rank-and-file members as legislators try to cram as much as possible into the final days of the work year. Republicans, in particular, are feeling pressure to make a last-ditch effort as they prepare to cede control of the House to Democrats in January." http://bit.ly/2KTwFEx

 
IN THE WHITE HOUSE

Mattis asks for help in Afghanistan:

Defense Secretary James Mattis called for the international community to help end the war in Afghanistan. Mattis's told reporters: "In Afghanistan, it's gone on now it's approaching 40 years; 40 years is enough and it's time for everyone to get on board, support the United Nations, support [Indian] Prime Minister Modi, support [Afghan] President Ghani and all those who are trying to maintain peace and make for a better world here. So, we are on that track."  http://bit.ly/2Pk2bw7

 
IN OTHER NEWS

Naaah, definitely not running:

Former Vice President Joe Biden is fueling speculation over a campaign run, calling himself the "most qualified" person to campaign against President Trumphttp://bit.ly/2Sonm1Q

 

Biden said on a book tour: "I'll be as straight with you as I can. I think I'm the most qualified person in the country to be president. The issues that we face as a country today are the issues that have been in my wheelhouse, that I've worked on my whole life ...  No one should run for the job unless they believe that they would be qualified doing the job. I've been doing this my whole adult life, and the issues that are the most consequential relating to the plight of the middle class and our foreign policy are things that I have – even my critics would acknowledge, I may not be right but I know a great deal about it." http://bit.ly/2Sonm1Q

 

Op-ed on why this race is starting to look like 2004: http://bit.ly/2UcafCE

 

My invitation didn't come in the mail, but I know it was an oversight:

Via The Evening Standard, Meghan Markle, the duchess of Sussex, met with former first lady Michelle Obama in London last night.  What they discussed: Empowering women around the world. Keep in mind: Prince Harry has met with the Obamas several times over the years. http://bit.ly/2EdtGq8

 

FYI, John Dingell wants to abolish the Senate. Thought you should know:

Former Rep. John Dingell (D-Mich.) published an op-ed in The Atlantic titled, "I Served in Congress Longer Than Anyone. Here's How to Fix It. Abolish the Senate and publicly fund elections." 

 

The biggest change Dingell has seen during his career: "It is the complete collapse in respect for virtually every institution of government and an unprecedented cynicism about the nobility of public service itself."

 

^For example: A 1958 survey "found that 73 percent of Americans trusted the federal government 'to do the right thing almost always or most of the time.'" The same study in 2017: Just 18 percent of people now think so.

 

How long Dingell served in Congress: From December 1955 to January 2015. 

 

His step-by-step list of how to fix this: http://bit.ly/2EeiARo

 
SPONSORED CONTENT - THE EMBASSY OF THE UNITED ARAB EMIRATES

The 2019 Special Olympics World Games in Abu Dhabi will be the first ever in the Middle East, bringing together 7,000 athletes from more than 170 countries. Learn more

 
NOTABLE TWEETS

The best video I've seen this week. Seriously, watch it:

 

Watch -- I can't believe how long this goes on: http://bit.ly/2KSgCGT

 
ON TAP

The House is out. The Senate meets this afternoon, but has no votes scheduled.

 

12:45 p.m. EST: Senators break for weekly caucus luncheons. Vice President Pence attends the Republican lunch.

 

2:30 p.m. EST: The Senate meets.

 

3:30 p.m. EST: President Trump signs the Frank LoBiondo Coast Guard Authorization Act of 2018 in the Oval Office.

 

6:40 p.m. EST: Vice President Pence speaks at the United in Purpose: Ziklag Group Dinner at the Mandarin Oriental Hotel in Washington, D.C.

 
WHAT TO WATCH

This morning: A Senate Foreign Relations subcommittee is holding a hearing on the U.S. policy towards China. Livestream: https://cs.pn/2APeLy1

 
NOW FOR THE FUN STUFF...

Today is National Cookie Day! Here's where to get free cookies today for celebrate: http://bit.ly/2E13lKP

 

And just in case you aren't already hungry and craving a cookie, here are the five best cookies in the D.C. area, via the Washington Post's Going Out Guide: https://wapo.st/2zJ78te

 

Street lines or abstract art?:

Via PoPville, check out the street lines painted on 18th street between P and Q northwest. I'm at a loss for words... Photos: http://bit.ly/2PjkEJg

 

And to break up your Tuesday afternoon, here are triplet toddlers attempting to catch a puppy. Keep trying!! http://bit.ly/2KT7Us5

 
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Workshop Presenter Brad Geddes


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