SearchCap: Google Maps personalization, Google AMP report, Google shopping

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Google Search Console AMP enhancement report to combine issue types   Dec 10, 2018 by Barry Schwartz Beware, Google is making some changes to the AMP report – this is what you need to be on the look out for.

From Search Engine Land

What's a CDP? Does your company need one?   Dec 10, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]

Report: Google PLA antitrust remedy turning comparison engines into agencies   Dec 10, 2018 by Greg Sterling Google shopping competitors now 32 percent of results in UK, Germany, France.

85% of consumers disregard local reviews more than 3 months old   Dec 10, 2018 by Greg Sterling For those under 55, the majority of review consumption now occurs on smartphones.

Google Maps' 'For You' tab comes to iPhones and a whole lot more countries   Dec 10, 2018 by Greg Sterling The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices.

How do you optimize for Google Discover?   Dec 10, 2018 by John E Lincoln Brands will need to focus more on the quality of the content they produce as well as its audience engagement.

Massive fake review attack has big impact on small businesses   Dec 10, 2018 by Joy Hawkins Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles selected to hide their reviews.

AI in action   Dec 10, 2018 by Sponsored Content: Provided By IBM With Insider Studios Marketers' jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing's suite of AI-powered […]

From Marketing Land

How Bill Belichick influences marketing team leadership and mentoring   Dec 10, 2018 by Matt Umbro Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring.

Compare 9 paid media campaign management tools   Dec 10, 2018 by Digital Marketing Depot The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity.

The true impact of conversion rate optimization and why it matters to you   Dec 10, 2018 by Grace Kaye User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here's how you can uplift your CRO activity.

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel   Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

Search News From Around The Web

Content Comprehensiveness - Whiteboard Friday, Moz

Facebook, Google: ACCC digital platforms inquiry releases preliminary recommendations, News

Google reveals North Bayshore Mountain View development plan , CNBC

PWAs & SEO: Best practices & validations to develop optimized PWAs, Aleyda Solis

Google acquires Where is My Train, ETtech

Google My Business Communications Manager Renamed To Site Manager, Search Engine Roundtable

Google URL In Search Results Snippets Now Clickable, Search Engine Roundtable

Why & how to secure your website with the HTTPS protocol, Official Google Webmaster Central Blog

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

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Report: Google PLA antitrust remedy turning comparison engines into agencies

Report: Google PLA antitrust remedy turning comparison engines into agencies   Dec 10, 2018 by Greg Sterling Google shopping competitors now 32 percent of results in UK, Germany, France.

Google rolling out more features for responsive search ads, adding 10 languages Dec 6, 2018 by Ginny Marvin New tools in the web interface are designed to make creating RSAs easier.

Missed opportunities: Here's a checklist to stay on track Dec 6, 2018 by Mona Elesseily Companies of all sizes make similar mistakes and these common ones can be avoided when you're paying attention to the details.

Vote for the final winner in our "exact match" naming contest Dec 5, 2018 by Ginny Marvin We've tallied up the suggestions we received in our wholly unauthorized vote to rename exact match. It's time to choose a winner!

AdStage's new Join automatically shows Google Analytics, Salesforce data for search, social campaigns Dec 4, 2018 by Ginny Marvin Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes.

Bing Partner Program shifting to calendar-year qualifications Dec 3, 2018 by Robin Kurzer The change will take effect in January.

Amazon product ads evolution: A harbinger of Amazon local advertising? Dec 3, 2018 by Adam Dorfman Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

News Alert: Meadows looks to make his move

View in your browser     Meadows looks to make his move Rep. Mark Meadows (R-N.C.) is making his move to become President Trump’s next chief of staff. The outgoing chairman of the conservative House Freedom Caucus on Monday made it clear he is interested in the role, saying he would be honored to be chosen. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.