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2018年12月11日 星期二

LivePerson’s new Maven chatbot platform, strategies to drive growth with voice, more

 


 
Featured story
 

LivePerson's Maven bot platform puts conversational AI in customer agents' hands

 

Dec 10, 2018 by Barry Levine

Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.

 
From MarTech Today
 
4 strategies to drive growth in 2019 with voice
  Dec 10, 2018 by Digital Marketing Depot

As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data. At some Fortune 500 companies, CMOs are even being replaced by new C-suite roles such […]

 
AI in action
  Dec 10, 2018 by Sponsored Content: Provided By IBM With Insider Studios

Marketers' jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing's suite of AI-powered […]

From Marketing Land
 
Compare 9 paid media campaign management tools
  Dec 10, 2018 by Digital Marketing Depot

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity.


 
 

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Breaking News: McConnell agrees to vote on Trump-backed criminal justice bill

 
 
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McConnell agrees to vote on Trump-backed criminal justice bill
Senate Majority Leader Mitch McConnell (R-Ky.) said on Tuesday that he will bring up a bipartisan criminal justice bill up for a vote, marking a significant win for supporters including President Trump. 

"At the request of the president and following improvements to the legislation that has been secured by several members, the Senate will take up the recently revised criminal justice bill," McConnell said from the Senate floor. 
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Breaking News: McConnell warns Senate it could work through Christmas break

 
 
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McConnell warns Senate it could work through Christmas break
Senate Majority Leader Mitch McConnell (R-Ky.) on Tuesday warned that the Senate will be in session between Christmas and New Years to finish their work for the year unless senators agree to fast-track some items on their to-do list.

"Members should now be prepared to work between Christmas and New Years, if necessary, to complete our work," McConnell said from the Senate floor. 
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