Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad viewability

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Groupon voted top YouTube's 6-second bumper ad of the year   Dec 12, 2018 by Amy Gesenhues The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds.

From Marketing Land

Data orchestration – learn how it works and why it can help you do more with your data   Dec 12, 2018 by Digital Marketing Depot The modern digital landscape is a complicated one. Whether it's the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.

Here's your exclusive insider look of SMX West   Dec 12, 2018 by Chris Sherman TL;DR: Here's my epic 3,000-word preview of all the sessions, speakers and networking you'll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land's SMX® West, the go-to event for search marketers, returns to San Jose January 30-31.

Why some marketers say Cyber Week is just too long   Dec 12, 2018 by Robin Kurzer Here's how email marketers can sidestep the perils of a too-long holiday promotional period.

IAB's in-app ad viewability and measurement SDK hits 2 billion devices   Dec 12, 2018 by Robin Kurzer The OM SDK has achieved adoption by 17 companies.

Why content marketers don't want instant gratification   Dec 12, 2018 by Henry Bruce When marketers set realistic expectations, they're in a better spot to succeed long term.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

How to compete in an omni-channel world   Dec 12, 2018 by Digital Marketing Depot Life isn't fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair.

HubSpot: We're now focusing on being a platform vendor   Dec 12, 2018 by Barry Levine Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

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Breaking News: Conservative leader Meadows will not be White House chief of staff

View in your browser     Conservative leader Meadows will not be White House chief of staff Rep. Mark Meadows (R-N.C.) is out of the running as a candidate to become President Trump's next chief of staff, a White House official confirmed. The president discussed the position with the outgoing House Freedom Caucus chairman but told him that he needs him to remain in Congress, according to the official, who requested anonymity to discuss private conversations. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: House passes $867 billion farm bill, sending it to Trump

View in your browser     House passes $867 billion farm bill, sending it to Trump The House on Wednesday passed an $867 billion farm bill to help those in the agricultural industry, sending the legislation to President Trump for a signature. The legislation, which passed the Senate in an 87-13 vote on Tuesday, expands farm subsidies and includes language legalizing hemp production. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.