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2019年1月7日 星期一

Martech salary survey, Videolicious’ new platform, Amazon adopts MRC standard for attribution and more

 


 
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Help us anonymously benchmark marketing operations and technology salaries

 

Jan 7, 2019 by Scott Brinker

Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

 
From MarTech Today
 
The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious' new platform, more
  Jan 4, 2019 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land
 
Amazon adopts MRC viewability standard for conversion attribution
  Jan 4, 2019 by Ginny Marvin

View-through conversions are now attributed to viewable impressions only.


 
 

Marketing technology management — MarTech — is the fabric of the future

If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

 

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Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management
 
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Bing Ads’ AI-powered Performance Insights now available globally

 


 

Bing Ads' AI-powered Performance Insights now available globally

 

Jan 7, 2019 by Robin Kurzer
The tool provides an on-the-spot way to take action on performance changes in your accounts.

 


 
How are your YouTube campaigns performing on TV screens?
Jan 4, 2019 by Joe Martinez
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.
 
What makes people click on search ads?
Jan 2, 2019 by Ginny Marvin
There's a reason search ads resonate with users -- even when they know they're ads.
 
Shopping ads for the small budget: Here's what to expect in 2019
Jan 2, 2019 by Kirk Williams
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
 
'Hey Alexa, how do I get my product visible in Amazon search in 2019?'
Jan 2, 2019 by Brittany Page
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.
 
Google Shopping is largest growth opportunity for most online retailers in 2019
Jan 2, 2019 by Andy Taylor
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.
 
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
Jan 2, 2019 by Ginny Marvin
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.
 

Become a legendary search marketer. Attend SMX West, January 30-31!

Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

 

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News | SEO | SEM | Local | Retail | Social
 
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The Hill's 12:30 Report: Shutdown enters Day 17 | Trump to visit border amid wall fight | New confusion over Trump's Syria plans | Warren raises stakes for 2020 field | Ginsburg misses court session for first time | Trump knocks press as 'crazed lunatics' | White House may try to block parts of Mueller report | Biden reportedly nearing 2020 decision | 'Big Bang Theory' ending

The Hill 12:30 Report
 
DAY 17 OF THE GOVERNMENT SHUTDOWN

The wall shall be a work of modern art:

 

Remember when President Trump said the wall will be "artistically designed" and "beautiful?" http://bit.ly/2QuGiKT

 

President Trump is now pushing for a steel barrier on the U.S.-Mexico border, instead of a concrete wall. Why: Trump suggested the material switch might appease Democrats. http://bit.ly/2AJks1x

 

Ah, negotiations: "They don't like concrete, so we'll give them steel," Trump said. 

 

What's the difference -- In Trump's words: "[Steel] will be less obtrusive and stronger," Trump told reporters. 

 
JUST ANNOUNCED:

President Trump will travel to the U.S.-Mexico border on Thursday, White House press secretary Sarah Huckabee Sanders just announced on Twitter. http://bit.ly/2TBf0Vm

 
TRUMP'S BACKUP PLAN FOR BUILDING THE WALL:

Bypassing Congress by declaring a national emergency to start building the wall. 

 

Why this plan is raising eyebrows: Questions over the legality of declaring an emergency to get the wall built. http://bit.ly/2LU7KRB

 
TRUMP ON THE FURLOUGHED FEDERAL WORKERS:

When asked if he can relate to the pain of federal workers who can't pay their bills, Trump said, "I can relate. And I'm sure that the people that are on the receiving end will make adjustments. They always do. And they'll make adjustments. People understand exactly what's going on. But many of those people that won't be receiving a paycheck, many of those people agree 100 percent with what I'm doing." Watch Trump's response: http://bit.ly/2VDlODs

 

It's Monday. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com -- and follow along on Twitter @CateMartel and Facebook.

 

Did someone forward this to you? Want your own copy? Sign up here to receive The Hill's 12:30 Report in your inbox daily: http://bit.ly/2kjMNnn

 
NEWS THIS MORNING

RBG is working from home today:

Supreme Court Justice Ruth Bader Ginsburg will miss a session today for the first time ever. http://bit.ly/2C1Awv2

 

Why: She is recovering from her Dec. 21 surgery to remove cancerous nodules in her left lung. http://bit.ly/2C1Awv2

 

What about today's arguments?: The Supreme Court spokeswoman says Ginsburg will work from home and will follow the cases with briefs, filings and oral argument transcripts.  

 
LATEST IN THE WEST WING

The White House has become Ben Stiller in 'Happy Gilmore':

 

Actual footage of the White House communicating with investigators

--> http://bit.ly/2VxQOEZ ;)

 

Via Bloomberg's Chris Strohm and Shannon Pettypiece, when special counsel Robert Mueller completes his report on Russian interference in the 2016 presidential election, the White House may try to block some of the findings from being shared with Congress. https://bloom.bg/2FcPd2E

 

When the report may be finalized: As soon as February. 

 

What would happen: Mueller will submit his findings to the Justice Department. The Trump administration may try to block the findings from being released. House Democrats can be expected to demand the findings be released. This fight would likely end up in the Supreme Court. 

 

Getting traction -- You may have to wait for the Syria withdrawal:

Via The New York Times's David E. Sanger, Noah Weiland and Eric Schmitt, "President Trump's national security adviser, John R. Bolton, rolled back on Sunday Mr. Trump's decision to rapidly withdraw from Syria, laying out conditions for a pullout that could leave American forces there for months or even years." https://nyti.ms/2C49pjh

 
THIS A.M. -- REACTION FROM TRUMP:

President Trump denied that he backtracked on Syria. He tweeted: "The Failing New York Times has knowingly written a very inaccurate story on my intentions on Syria. No different from my original statements, we will be leaving at a proper pace while at the same time continuing to fight ISIS and doing all else that is prudent and necessary!" http://bit.ly/2Vzwaoc

 

This morning -- stop it, you're making me blush!

This morning, President Trump ramped up his attacks on the media, calling journalists "crazed lunatics." http://bit.ly/2FcMuGf

 

The gist of his tweets: "The Fake News will knowingly lie and demean in order [to] make the tremendous success of the Trump Administration, and me, look as bad as possible. They use non-existent sources & write stories that are total fiction. Our Country is doing so well, yet this is a sad day in America!" Read the full tweets: http://bit.ly/2FcMuGf

 
IT'S 2020 -- MONTH 1 OF 24

Joeyyyyyy B:

Via The New York Times's Jonathan Martin and Alexander Burns, former Vice President Joe Biden is deciding whether to run for president and plans to make his decision within the next two weeks. According to Democrats close to Biden: Biden is leaning toward running. What to know: https://nyti.ms/2LW2WLI

 

Anthem for any 2020 Democrat who isn't Elizabeth Warren:

--> http://bit.ly/2Fe6RTH:

 

Via The Hill's Max Greenwood, Sen. Elizabeth Warren's (D-Mass.) early presidential bid is raising the stakes for other Democrats who are considering running. http://bit.ly/2CTzymz

 

How so: "The early entrance not only gives Warren a head start on hiring campaign staff and raising money, which will be crucial in a potentially long and crowded primary season, but it also provides ample opportunity for her to set the tenor of the nominating contest by staking out positions that could define the Democratic field."

 
ON CAPITOL HILL

Other than that, how was the play, Mrs. Lincoln?:

Via The Hill's Jordain Carney and Juliegrace Brufke, here's what else is happening in Congress this week:  

 

Syria: The Senate is gearing up to rebut the administration on Syria, after Trump's decision to pull U.S. troops caught lawmakers off guard. McConnell has set up an initial vote on Tuesday take up legislation that would impose sanctions on Syrian President Bashar Assad's government and bolster cooperation with Israel and Jordan."

 

Another senator is getting sworn in: Sen.-elect Rick Scott (R-Fla.) will be sworn into the Senate tomorrow. Why Scott wasn't sworn in with other new senators: A weird scheduling quirk in Florida's Constitution. 

 

Spotted near Sen. Collins's D.C. home:

A poster about the government shutdown appeared on Capitol Hill, addressed to Sen. Susan Collins (R-Maine), who lives nearby. Photo: http://bit.ly/2TtiLMu

 
IN OTHER NEWS

Would you quit Facebook for $1,000?:

Via CNBC's Yoni Blumberg, a new study shows that it would take $1,000 or more to get the average Facebook user to quit the platform. The study: https://cnb.cx/2LVi6kp

 
NOTABLE TWEETS

Well said:

 

The recipe, if you feel so inclined...: https://nyti.ms/2sc9f4H

 
ON TAP

The House and Senate are out. President Trump and Vice President Pence are in Washington, D.C. First lady Melania Trump arrived at the White House last night after spending 10 days at Trump's Mar-a-Lago resort in Florida.

 

12:30 p.m. EST: President Trump has lunch with Vice President Pence.

 

2 p.m. EST: President Trump receives an intelligence briefing. 

 

3 p.m. EST Tuesday: The Senate meets. http://bit.ly/2VAO1ej

 

Noon Thursday: Federal Reserve Chairman Jerome Powell speaks at The Economic Club of Washington, D.C. Details: http://bit.ly/2FbjjU9

 
WHAT TO WATCH

9:30 a.m. EST Thursday: The Washington Post is hosting an event on artificial intelligence. Details: https://wapo.st/2VCC4F8

 
NOW FOR THE FUN STUFF...

Today is National Tempura Day.

 

Drama, science, history, they unraveled all the mysteries:

"The Big Bang Theory" will end after 12 seasons. From the show's star Jim Parsons: "Not that we couldn't keep doing it, but it feels like we've chewed all the meat off this bone." 

 

Oh, and he apparently never liked the T-shirts: "I'm firmly in my middle age now. I don't know how much longer I can wear [the T-shirts] without looking really long in the tooth." http://bit.ly/2LXwHLX

 

And to brighten your Monday afternoon, here's a golden retriever spaghetti eating contest: http://bit.ly/2FgmNnC

 
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