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2019年2月7日 星期四

SearchCap: Google performance reports consolidated, Bing crawler to slow, Google EU test impact

 


 
Featured story
 

Bing to publishers: Start using new Bing URL submission process for indexing now

 

Feb 7, 2019 by Barry Schwartz

Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool.

 
From Search Engine Land
Reboot your text ads with this toolkit evaluation
Feb 7, 2019 by Joe Martinez

During SMX West, Sean Murphy and Mark Irvine offered insights and best practices on how to customize ad experiences that work best for you.

Google Search Console goes live with new consolidated view
Feb 7, 2019 by Barry Schwartz

Google made a preview of the consolidated data view live early, go check it out now.

Breaking down the new realities of local search: What we learned at SMX West
Feb 7, 2019 by Greg Sterling

Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors' location spoofing.

No surprise: Clicks plummet when images, article info stripped from news results in SERP
Feb 7, 2019 by Greg Sterling

Google sought to show potential 'unintended consequences' of new copyright rules that require fees when content is shown in search results.

Manufacturer center initiatives are a promising start for 2019 Google updates
Feb 7, 2019 by Kristopher Harrison

New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google Shopping.

From Marketing Land
Facebook will show users the agencies, partners involved in Custom Audience targeting
Feb 7, 2019 by Ginny Marvin

Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook.

Reports: Instagram advertisers stay loyal, keep spending more
Feb 7, 2019 by Amy Gesenhues

Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram's growth.

New survey: Consumers are texting to businesses that aren't set up to respond
Feb 7, 2019 by Barry Levine

The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.

3 lessons learned from 89,000 Amazon fashion product pages
Feb 7, 2019 by Andrew Waber

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.

Getting back to basics with location-based marketing
Feb 7, 2019 by Brian Handly

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand.


 
 

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

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Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more

 


 
Featured story
 

Facebook will show users the agencies, partners involved in Custom Audience targeting

 

Feb 7, 2019 by Ginny Marvin

Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook.

 
From Marketing Land
Reports: Instagram advertisers stay loyal, keep spending more
Feb 7, 2019 by Amy Gesenhues

Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram's growth.

New survey: Consumers are texting to businesses that aren't set up to respond
Feb 7, 2019 by Barry Levine

The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.

3 lessons learned from 89,000 Amazon fashion product pages
Feb 7, 2019 by Andrew Waber

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page.

Getting back to basics with location-based marketing
Feb 7, 2019 by Brian Handly

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand.

From MarTech Today
 
Where is Google Attribution?
  Feb 7, 2019 by Ginny Marvin

Google's free attribution tool made a big splash in 2017. Where does it stand now?

 
Women love mobile games and brand advertisers should play along
  Feb 7, 2019 by Christy Wong-Taylor

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's how.

 
How could Facebook's use of blockchain affect marketing and advertising?
  Feb 7, 2019 by Barry Levine

The social giant's recent aqui-hire of a blockchain startup's team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts.

 
Twitter ad revenue up 23% to $791 million in Q4 2018
  Feb 7, 2019 by Amy Gesenhues

Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent.

 
New survey: Consumers are texting to businesses that aren't set up to respond
  Feb 7, 2019 by Barry Levine

The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent cell phone tech.


Online Marketing News From Around The Web
 
Salesforce-Apple partnership deepens with new SDK for iOS, TechTarget
 
19 Tips to Jumpstart Your Instagram IGTV Strategy, Socialbakers
 
Announcing changes to Groups settings, G Suite Admin Help
 
Changes We're Making to Do More to Support and Protect the Most Vulnerable People who Use Instagram, Instagram Press
 
New (Old) Realities Shaping Ecommerce: Online Shopping Trends in 2019, Shopify
 
Retailers' personalization efforts fall short of shopper wish lists, Retail Dive
 
The Automation & Online Trends Marketing Managers Need to Know Today, PPC Hero
 
Why We Build: People Who Bring the World Closer Together, Facebook Newsroom
 

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA