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2019年2月11日 星期一

Verizon Media survey on 5G, Ads.txt looks vulnerable and more

 


 
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Verizon Media survey on 5G: Consumers expect better AR and video

 

Feb 8, 2019 by Barry Levine

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.

 
From MarTech Today
 
The MarTech Minute: Aprimo teams up with Episerver, R2.ai now available as an SaaS, more
  Feb 8, 2019 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

 
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
  Feb 8, 2019 by Robin Kurzer

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.

From Marketing Land
 
Get more from your customer data with marketing automation
  Feb 7, 2019 by Digital Marketing Depot

With so many marketing automation options available, it's hard to know where to start – or how to disengage from your current provider. Maybe you're unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren't keeping pace.


 
 

Marketing technology management — MarTech — is the fabric of the future

If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

 

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Sharpen your SEO & SEM skills. See the SMX Advanced agenda!

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Expert-level tactics & discussion. Brand safe. Your community. Don't miss SMX Advanced this year.
 

Dear SMX Enthusiast,SMX attendees

For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore!

Register now & save up to $900!


View the agenda

See you in Seattle!

- Lauren, your SMX concierge

P.S. Need approval from your boss? Take advantage of these handy resources, including talking points, pricing breakdown, and templated letter.

 
Presenting Sponsors
 
 
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Enterprise Call Analytics Platforms: A Marketer’s Guide - from Martech Today



MarTech Today


Martech Today's all new "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the market for call analytics tools and what you should expect when implementing this software into your business.

Included in this 40-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Topics covered include:

  • Trends driving the adoption of call analytics tools
  • Does your company need call analytics tools?
  • Capabilities 
  • What you should look for
  • Cost of implementation


Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook.
 

News Alert: Trump allies fret as legal troubles multiply

 
 
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Trump allies fret as legal troubles multiply
President Trump’s legal troubles are spiraling and even some people who are supportive of his agenda worry about what comes next.

“They are going after every aspect of his business and his finances, and they have unlimited resources. It’s a huge concern because the Democrats are not on a search for truth but to destroy him and his presidency,” one Republican campaign consultant told The Hill.
Read the full story here
 
 
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