SearchCap: Google Ads click share, shopping ads, more

Featured story

For retail advertisers, Shopping ads continue to overshadow text ads   Feb 12, 2019 by Ginny Marvin Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.

From Search Engine Land

Google Ads bringing click share to Search campaign competitive metrics   Feb 11, 2019 by Ginny Marvin The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.

From Marketing Land

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on   Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.

LiveRamp gives advertisers a way to target users across all of their CTV interactions   Feb 12, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Search News From Around The Web

7 Examples of Untrackable Clicks From Google's Ecosystem of Search, Chrome, and Feeds, GSQI

Do Businesses Really Use Google My Business Posts? A Case Study, Moz

Exclusive: India antitrust watchdog probes accusations that Google abused Android - sources, Reuters

Google Adds Trending Icon To People Carousel, Search Engine Roundtable

In Search SEO Podcast 14: Entity Indexation and the Future of Search, RankRanger

irs.com, dmv.org suffer huge visibility losses. Suspected Google manual penalty., SISTRIX

Selecting the Best International Web Structure - #CrawlingMondays 7th Episode, Aleyda Solis

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News Alert: McConnell to set up vote on Ocasio-Cortez's Green New Deal

View in your browser     McConnell to set up vote on Ocasio-Cortez's Green New Deal Senate Majority Leader Mitch McConnell (R-Ky.) said on Tuesday that the Senate will vote on the Green New Deal, an environmental and energy plan touted by progressives.  The deal has no chances of passing the Senate, where it will need 60 votes. But it will force Senate Democrats, including a slew of 2020 presidential candidates, to vote on the proposal — potentially providing votes for McConnell and the GOP to exploit. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2019 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers

Featured story

LiveRamp gives advertisers a way to target users across all of their CTV interactions   Feb 11, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT and digital TV users.

From MarTech Today

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates   Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

How to Prepare for a Successful Marketing Analytics Implementation   Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best […]

From Marketing Land

Cybersecurity for marketers: Teamwork is key to protect data   Feb 11, 2019 by Sam Bocetta Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

From Around The Web

"Amazon Live" is the retailer's latest effort to take on QVC with live-streamed video, TechCrunch

How Facebook Has Changed Computing, WIRED

3 Ways Customer Data Platforms Can Help Rescue Retail, www.destinationcrm.com

Debunking the Biggest Artificial Intelligence Myths in Marketing, aithority.com

The history of the chatbot: Where it was and where it's going, www.information-age.com

Why We Need More Visibility Into The Social Media Analytics Algorithms We Use, www.forbes.com

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