網頁

2019年2月13日 星期三

SearchCap: Google Assistant ads, Google Maps reply to reviews, waitlists

 


 
Featured story
 

Google tests ads in Assistant results

 

Feb 13, 2019 by Greg Sterling

With the Assistant now on a billion devices, the move was inevitable.

 
From Search Engine Land
 
Google enables 'join waitlist' for restaurants
  Feb 13, 2019 by Greg Sterling

Functionality is provided by DineTime as part of Reserve with Google.

 
Business owners can now reply to reviews on Google Maps desktop
  Feb 13, 2019 by Barry Schwartz

If you primarily use a desktop computer, you'll be happy to know that you can now reply to Google Maps reviews without opening a mobile app.

 
Death of the keyword: What it is (and is not) for retail
  Feb 13, 2019 by Andy Taylor

Are keywords dead, or slowly dying? Columnist Andy Taylor believes that's up to Google as it controls keeping keyword negatives strumming.

 
Analyst: 8 billion voice assistants by 2023
  Feb 12, 2019 by Greg Sterling

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.

 
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
  Feb 12, 2019 by Search Engine Land

For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900!

From Marketing Land
 
Agencies, brands see big potential for OTT, cross-device measurement in 2019
  Feb 13, 2019 by Robin Kurzer

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.

 
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
  Feb 13, 2019 by Amy Gesenhues

The site is continuing to build out its performance-driven advertising options for marketers.

 
Adobe Experience Manager adds features to help marketers manage assets, optimize video
  Feb 13, 2019 by Amy Gesenhues

The company also released new tools designed for IT and developers managing app development.

 
New-school paid social creative needs old-school teamwork to succeed
  Feb 13, 2019 by Susan Wenograd

Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.

 
Marketers can now employ Watson in any cloud or location
  Feb 12, 2019 by Barry Levine

IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.


 
 

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more

 


 
Featured story
 

Agencies, brands see big potential for OTT, cross-device measurement in 2019

 

Feb 13, 2019 by Robin Kurzer

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds.

 
From Marketing Land
 
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
  Feb 13, 2019 by Amy Gesenhues

The site is continuing to build out its performance-driven advertising options for marketers.

 
New-school paid social creative needs old-school teamwork to succeed
  Feb 13, 2019 by Susan Wenograd

Agencies that get creative are going to continue to inch ahead of those that do not. Here's how you can adjust your video strategy on social.

 
Marketers can now employ Watson in any cloud or location
  Feb 12, 2019 by Barry Levine

IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.

 
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
  Feb 12, 2019 by Marketing Land

For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Adjust unveils a new standard to combat fraudulent ad clicks
  Feb 13, 2019 by Barry Levine

Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.

 
2019 Martech Trends You Need To Know
  Feb 13, 2019 by Digital Marketing Depot

Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs.

 
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
  Feb 13, 2019 by Amy Gesenhues

LinkedIn will now let sales reps share the lead and account lists they create with team members.

 
Adobe Experience Manager adds features to help marketers manage assets, optimize video
  Feb 13, 2019 by Amy Gesenhues

The company also released new tools designed for IT and developers managing app development.


Online Marketing News From Around The Web
 
Almost 60% of marketers haven't implemented AMP, see why, Unbounce
 
Apple targeting April launch for video service, CNBC
 
DTC brands are running into TV advertising's legacy limitations, Digiday
 
How Marketers Can Reach Peak Personalization in 2019, Marketo
 
How we fought bad apps and malicious developers in 2018, Android Developers Blog
 
The Power of Customer Testimonials for Ecommerce, Practical Ecommerce
 
Think You Aren't a Content Marketer? Think Again, CMS Wire
 
What is Click Through Rate? Learn How to Increase It in 6 Steps, Crazy Egg
 
Why You Need Better Conversion Tracking to Win the Sales Game, Content Marketing Institute
 

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Energy: Zinke joins Trump-tied lobbying firm | Senators highlight threat from invasive species | Top Republican calls for Green New Deal vote in House

 
 
View in your browser
 
The Hill Energy
Facebook   Twitter   LinkedIn   Email
 

ZINKE JOINS LOBBYING FIRM WITH LEWANDOWSKI: Former Interior Secretary Ryan Zinke and former Trump campaign manager Corey Lewandowski are joining a lobbying firm led by former campaign aides to President Trump.

Both men are now senior advisers at Turnberry Solutions, a lobbying firm founded in 2017 by Jason Osbourne, Mike Rubio and Ryan O'Dwyer, aides to Trump's 2016 presidential election campaign, the firm said Wednesday.

"It is great to have my friends Corey Lewandowski and the Honorable Ryan Zinke to expand the reach of our government relations practice. These two individuals have accomplished much to Make America Great Again," Osbourne, a partner at the firm, said in a statement.

Turnberry did not specify what clients Zinke and Lewandowski would work for. Zinke is prohibited from lobbying the executive branch for the time being, so his work will focus on Congress. The firm said Lewandowski will lobby.

Zinke's hiring came weeks after he resigned as Interior secretary under pressure from numerous alleged breaches of ethical standards. He has consistently denied that he violated any rules.

"I am excited to join Turnberry Solutions and I look forward to helping companies navigate the Washington, D.C., bureaucracy," Zinke said in the statement.

Turnberry's lobbying clients include entities that deal with Interior, such as the Northern Mariana Islands government and the Center for Sportfishing Policy, according to lobbying disclosures filed with Congress.

Zinke was previously a House member representing Montana, a state legislator and a Navy Seal.

This is Zinke's second job since leaving the administration. He also works for Artillery One, an investment firm focused on cryptocurrency.

Lewandowski, meanwhile, will focus on business development and strategic advice at Turnberry, the firm said. He hasn't registered as a lobbyist since 2011.

Read more here.

 

Happy Wednesday! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

CLICK HERE to subscribe to our newsletter.

 

SENATORS HIGHLIGHT THREAT FROM INVASIVE SPECIES: Senators on Wednesday held a hearing to draw public attention to the threat posed by invasive species on wildlife, public health and infrastructure.

The hearing before the Senate Committee on the Environment and Public Works touched on the hazards caused by invasive species and the potential role federal funding or policy could play to help states address those challenges.

"Few issues are more bipartisan than the need to protect our communities from invasive species," said Chairman John Barrasso (R-Wyo.). "They cause more than $120 billion of economic damage each year."

The hearing follows Senate passage of the Wildlife Innovation and Longevity Driver Act (WILD Act), a bill which promotes wildlife conservation, protects endangered species and helps to manage invasive species, such as Burmese python, cheatgrass and Asian carb.

The WILD Act passed the Senate on Tuesday as part of a larger public lands bill and now moves on to the House. The legislation was introduced by Barrasso and the committee's ranking member, Sen. Tom Carper (D-Del.).

Senators praised the bipartisan support for the bill in Congress.

"I am proud of our committee's ongoing work with the WILD Act, and I urge its swift passage and enactment into law by this Congress," Carper said. "I hope we can identify some new opportunities for bipartisan collaboration to combat invasive species."

The committee also heard testimony from three witnesses whose states are dealing with invasive species, including Slade Franklin, weed and pest coordinator at the Wyoming Department of Agriculture; Terry Steinwand, director of the North Dakota Game and Fish Department and Joe Rogerson, program manager for species conservation and research at the Delaware Division of Fish & Wildlife.

The experts said the threat goes beyond environmental issues to public health and could even have economic impacts. They highlighted the importance of early detection and rapid response to invasive species.

Read more from the hearing here.

 

And in other hearings today…

 

HOUSE SCIENCE COMMITTEE HOLDS FIRST CLIMATE CHANGE HEARING: The House committee on Science, Space, and Technology held its first hearing Wednesday since Democrats took back control of the House. The hearing focused on climate change and the science behind it.

Speaking at the hearing, Congresswoman Eddie Bernice Johnson (D-Texas.) said it would be "the first in what would be multiple climate change related hearings this Congress."

"The evidence of continued unmitigated emissions of greenhouse gases is clear," she said in her opening statement.

Johnson is the first woman with a degree in a STEM field to hold the position of committee chair since 1990. She was the first registered nurse elected to Congress when she won her first term in 1993. Previously she served as ranking member on the House Science, Space and Technology Committee since 2011.

The hearing Wednesday focused on the effects of climate change and why it matters to communities. All five witnesses for the event were doctors with specialties in the environment, atmospheric sciences and public health.

The Science committee met the week after two other House committees held their own hearings on climate change. Democrats have pledged to address the issue in as many areas as possible since taking over the majority.

 

TOP REPUBLICAN CALLS FOR GREEN NEW DEAL VOTE IN HOUSE: The No. 3 Republican in the House is calling on Democratic leaders to hold a vote on the Green New Deal, an aggressive plan to fight climate change.

Rep. Liz Cheney (Wyo.), chairwoman of the House Republican Conference, said a vote would help the American people learn where lawmakers stand on the non-binding resolution that she and others have painted as a socialist plan that would ruin the economy.

"We think Democrats need to be held accountable," Cheney told reporters Wednesday. "If they support this as they say they do, and as their presidential candidates do, then let's have a vote on it and see to what extent they're all going to get behind moving toward this kind of fantasy."

Cheney, whose state is the nation's top coal producer, said the Democrats backing the proposal "have said they would attempt to eliminate all planes, all air travel, within a decade. The results would be the elimination also of gasoline, the elimination of cars as we know them now."

The resolution, introduced last week by Rep. Alexandria Ocasio-Cortez (D-N.Y.) and Sen. Ed Markey (D-Mass.), calls for a quick, 10-year plan to reach net-zero greenhouse gas emissions in the United States through an aggressive increase in renewable energy, plus a jobs guarantee and other provisions.

It does not call for the elimination of air travel, gasoline or cars. However, supplementary information from Ocasio-Cortez's office had said it would expand rail infrastructure to the point that air travel would be "unnecessary."

Cheney's call came the day after Senate Majority Leader Mitch McConnell (R-Ky.) announced his chamber would hold a vote on the resolution.

"We'll give everybody an opportunity to go on record and see how they feel about the Green New Deal," McConnell told reporters.

Multiple Senate Democrats are running for president in 2020, and McConnell and his colleagues think the vote is an opportunity to highlight what they see as extreme positions among the candidates running against President Trump.

Democrats hold the House majority, so Majority Leader Steny Hoyer (D-Md.), who has not backed the resolution, would be responsible for scheduling a vote.

Read more here.

 

OUTSIDE THE BELTWAY:

-Amazon's streamlined plastic packaging is jamming up recycling centers

-Interior firms up March U.S. gulf gas lease sale

-Fate of meerkats tied to seasonal climate effects

-Another looming climate disaster: Dam collapses

 

IN CASE YOU MISSED IT:

Check out stories from Wednesday...

-Zinke, Lewandowski join Trump veterans' lobbying firm

-Senators highlight threat from invasive species

-Dem lawmaker asks Trump to dump NOAA nominee amid sexual harassment settlement news

-Puerto Rico delegate seeks to roll back cockfighting ban

-Liz Cheney calls for House vote on Ocasio-Cortez's Green New Deal

-Wisconsin becomes 20th state to join climate alliance designed to uphold Paris accord

 
 
 
 
  Facebook   Twitter   LinkedIn   Email  
 
Did a friend forward you this email?
Sign up for Energy Newsletters  
 
 
 
 
 
THE HILL
 
Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters
 
The Hill 1625 K Street, NW 9th Floor, Washington DC 20006
©2019 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.