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2018年11月30日 星期五

Marketing Day: Facebook search, new LinkedIn privacy setting, more

 


 
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Feds take down international hacker ring that cost advertisers millions

 

Nov 30, 2018 by Robin Kurzer

What you should know about the dismantling 3ve and Methbot botnets.

 
From Marketing Land
Facebook confirms searches performed off the platform do not influence Facebook search results
Nov 30, 2018 by Amy Gesenhues

The company issued an explainer on how Facebook search works.

Wanted: Nominations for this year's 'Naughty & Nice' list
Nov 30, 2018 by Barry Levine

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they've done in 2018?

Chevron storytelling uses purposeful immersive experiences to engage stakeholders
Nov 30, 2018 by Lisa Peyton

While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.

LinkedIn's new privacy setting prohibits marketers from exporting emails
Nov 30, 2018 by Amy Gesenhues

A new privacy setting allows users to keep their email address from being downloaded.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
IAB Tech Lab issues revised ads.txt for apps
  Nov 30, 2018 by Barry Levine

The spec for app-ads.txt brings ad inventory verification to apps.

 
Wanted: Nominations for this year's 'Naughty & Nice' list
  Nov 30, 2018 by Barry Levine

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they've done in 2018?


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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Overnight Energy: Zinke feud with Dem lawmaker gets personal | Trump moves to allow offshore oil tests in Atlantic | Senate to vote on energy regulator pick

 
 
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The Hill Energy
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SHOT: The likely next chairman of the House committee that oversees the Interior Department called for Secretary Ryan Zinke to resign.

Rep. Raúl Grijalva (R-Ariz.) said Zinke needs to step down from his job, in a USA Today op-ed Friday, citing the Cabinet secretary's "ethical and managerial failings."

"While the secretary continues to project confidence, questions have grown since the election about his future plans, and the White House reportedly fears that he would be unable to withstand scrutiny on Capitol Hill," Grijalva wrote.

"Those fears are justified. Mr. Zinke has never even tried to offer an explanation for the sheer scope of his well-documented scandals."

As ranking member of the House Natural Resources committee, Grijalva has led multiple inquiries into Zinke, including requesting that Interior's Inspector General (IG) office look into reports that the secretary unlawfully entered into a real estate deal with the Chairman of oil services company Halliburton. The IG's office last month referred that investigation to the Department of Justice.

"The important thing to us was that Mr. Zinke not be allowed to treat his office as a source of personal enrichment. The fact that the Justice Department was alerted is Mr. Zinke's fault, not the fault of the media or anyone else his office has chosen to blame," he wrote.

Grijalva in many other instances requested documents and details pertaining to Interior Department decisions, many of which were never provided. One example includes a request from his office for more details on an Interior Department decision to send hundreds of U.S. Park Police officers to help apprehend immigrants at the U.S.-Mexico border -- a story first reported by The Hill. No response was ever given.

It's an issue that has frequently irked the congressman, who is promising to push for answers when he has more authority next year.

"This silence is insulting to the American people, and given the Nov. 6 election results it is unsustainable. Continuing in office as though nothing has changed only shows how little Mr. Zinke has learned over the past year and a half," wrote Grijalva.

Read more here.

 

CHASER: Interior Secretary Ryan Zinke sent a jaw-dropping counterpunch to a top Democratic lawmaker Friday, saying it was hard for Rep. Raúl Grijalva (D-Ariz.) to "think straight from the bottom of the bottle."

Zinke's statement, delivered over Twitter, was in response to an op-ed in USA Today authored by Grijalva that called for Zinke's ouster.

"It's hard for him to think straight from the bottom of the bottle," Zinke, a former GOP lawmaker who served with Grijalva in the House, said in a tweeted statement teased with the hashtag #TuneInnForMore.

"This is coming from a man who used nearly $50,000 in tax dollars as hush money to cover up his drunken and hostile behavior," Zinke said.

Zinke's assertion references a $48,000 settlement Grijalva entered into with a former employee on the House Natural Resources Committee who accused him of being frequently drunk and creating a hostile work environment. The 2015 deal was first reported on last year. The Tune Inn is a bar on Capitol Hill.

"He should resign and pay back the taxpayer for the hush money and the tens of thousands of dollars he forced my department to spend investigating unfounded allegations," Zinke's statement reads.

Grijalva released a statement responding to Zinke that said: "The American people know who I'm here to serve, and they know in whose interests I'm acting. They don't know the same about Secretary Zinke."

Read more here.

 

TGIF! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

 

TRUMP MOVES TO ALLOW TESTS FOR OFFSHORE OIL IN ATLANTIC: The Trump administration took a major step Friday toward allowing testing for offshore oil and natural gas under the Atlantic Ocean.

The National Marine Fisheries Service, part of the Commerce Department's National Oceanic and Atmospheric Administration (NOAA), is letting five companies commit "incidental" harassment of marine mammals like whales and dolphins as part of their seismic testing to determine oil and gas deposits under the ocean floor, the agency said.

It's the first time since the 1980s that the federal government has allowed seismic testing with air guns in the Atlantic Ocean, and it could lead to the first oil and natural gas drilling there in a similar timeframe.

"We've carefully reviewed and ensured appropriate use of the best scientific information available in meeting the requirements of the [Marine Mammal Protection Act], the Endangered Species Act, National Environmental Policy Act and other implementing regulations for these surveys," Donna Wieting, director of the National Marine Fisheries Service's office of protected resources, told reporters Friday.

"They require appropriate mitigation measures to reduce the impact of survey activity to marine mammals consistent with the requirements under the [Marine Mammal Protection Act]," she said. "The authorizations also require monitoring and reporting of any authorized take," she continued, using the agency's terminology for incidents of animal harm or harassment.

The announcement is an early step toward potentially allowing offshore drilling in the Atlantic for the first time in decades.

The companies that got authorizations are WesternGeco, TGS-NOPEC Geophysical Co., Spectrum Geo Inc., ION GeoVentures and CGG. Testing will be limited to the mid- and south-Atlantic coast, and it must start within a year.

NOAA's approval is a key condition for the companies eventually getting permits for testing, but the Interior Department would have to make the final decisions on those authorizations.

Interior proposed earlier this year to allow drilling all along the Atlantic, as well as the Pacific and Gulf coasts. But any company wishing to drill would first do the seismic testing, which uses air gun blasts, before committing to any drilling.

Read more here.

 

ON TAP NEXT WEEK:

The Senate is planning to take a procedural vote Monday to move forward on confirming Bernard McNamee to the Federal Energy Regulatory Commission. Most Democrats are vociferously opposed to McNamee's confirmation, saying that his past positions in the Trump administration and elsewhere show he cannot be the neutral arbiter that the agency requires.

Read more about McNamee here.

 

Dec. 7 is the funding deadline for most of the government, and those programs will shut down if Congress does not extend funding by then.

 

OUTSIDE THE BELTWAY:

Expansion of a Montana coal mine owned by bankrupt Westmoreland Coal Co. got preliminary state and federal approval Friday, the Associated Press reports.

Idaho Gov. Butch Otter (R) named a replacement for the Fish and Game commissioner who resigned amid outcry after he hunted baboons in Africa, the Idaho Statesman reports.

New research says a total ban on plastics could double energy consumption, BBC News reports.

 

IN CASE YOU MISSED IT:

Check out Friday's stories ...

-EPA increases 2019 mandate for fuel made from plant and animal waste

-Zinke: Hard for Dem lawmaker to think straight 'from bottom of bottle'

-Trump moves toward offshore oil testing in Atlantic

-Dems rally for Green New Deal

-Top Dem lawmaker likely to oversee Interior calls for Ryan Zinke's resignation

-Top exec on Trump boosting coal industry: 'I don't know if it's going to happen'

-Progressives say dire climate reports point to need for 'Green New Deal'

-EPA watchdog closes two Pruitt investigations

 
 
 
 
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Hillicon Valley: Massive hack at Marriott | New York AG opens probe | Facebook's Sandberg sought research into Soros | Court upholds ban on Kaspersky software | EU could open new Google antitrust investigation

 
 
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The Hill Technology
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Jacqueline Thomsen (@jacq_thomsen), and the tech team, Harper Neidig (@hneidig).

 

MASSIVE HACK AT MARRIOTT: Marriott International announced Friday that is investigating a hack to its Starwood Hotels reservation database that potentially allowed access to personal information on about 500 million guests.

Marriott said that they were alerted about the breach by an internal security tool on Sept. 8 2018, which revealed there had been unauthorized access to the Starwood network since 2014, according to a statement on their website.

The hack could have exposed "information on up to approximately 500 million guests who made a reservation at a Starwood property," Marriott said.

Compromised information for 327 million Starwood guests could include passport details, phone numbers and email addresses. For an undisclosed amount of guests, it could also include credit card information, Marriott said.

Marriott, which acquired Starwood in 2016, said it has reported the hack to law enforcement and is supporting their investigation.

The hotel chain will also email the affected guests on Friday.

A representative from Marriott declined The Hill's request to comment beyond the statement.

New York state Attorney General Barbara Underwood (D) said her office is opening an investigation into the breach. 

Read more here.

 

SANDBERG ASKED STAFF TO PROBE SOROS FINANCES: Facebook Chief Operating Officer Sheryl Sandberg asked the company's communications staff to research Democratic mega-donor George Soros in January, The New York Times reported on Thursday.

Sandberg in an email requested Facebook's policy and communications executives probe Soros' financial interests after the billionaire called tech giants a "menace" to society during a World Economic Forum speech.

The revelation about Sandberg's request comes a week after Facebook admitted that it hired consulting firm Definers to investigate Soros's criticisms of the tech behemoth.

Sandberg and Facebook CEO Mark Zuckerberg have come under heavy fire following a Times report that found Definers sought to delegitimize group of anti-Facebook activists by linking them to Soros.

Soros has long been a central figure in right-wing conspiracy theories and anti-Semitic attacks, with extremists claiming that Soros manipulates the media and the world economy. Sandberg originally claimed that she was not aware of any of the work that Definers did for Facebook, but last week back-tracked, saying that some Definers-related papers had come across her desk.

Sandberg's email requesting information on Soros came before Facebook hired Definers, the Times reported.

Facebook in a statement to Buzzfeed News said that Facebook had already been investigating Soros when Sandberg requested that some communications staff look into his background. 

Read more here.

 

FACEBOOK AGREES TO RELEASE REPORT ON CIVIL RIGHTS AUDIT: Facebook has committed to releasing an internal progress report on a civil rights audit before the end of the year, according to a group that says it met with Chief Operating Officer Sheryl Sandberg on Thursday.

Color of Change, a civil rights group that has been critical of Facebook, said Sandberg made the promise in a meeting with them on Thursday.

"Facebook, like much of Silicon Valley, desperately needs a cultural transformation," said Rashad Robinson, the president of Color of Change, in a statement. "Leaders must see that addressing the needs of Black users and employees, collaborating with civil rights groups to correct existing issues, and rooting out the internal forces hostile to civil rights are essential for the company's future success." 

Read more here.

 

KASPERSKY'S LAST STAND: A federal appeals court in D.C. ruled Friday to uphold the federal government's ban on software from Moscow-based cybersecurity firm Kaspersky Lab.

The Russian company had fought the ban in court, claiming that it was unconstitutional and that Kaspersky has been unfairly singled out by the government.

However, a district court had ruled against Kaspersky's claims, and the Court of Appeals for the D.C. Circuit on Friday agreed with that previous ruling.

The Department of Homeland Security (DHS) last year issued a directive ordering government agencies to stop using and remove Kaspersky Lab software over concerns on the firm's ties to the Russian government. And Congress last year included a mandate for agencies to remove Kaspersky software from their systems in its annual defense bill. Read more here.

 

IS THERE ANOTHER EU INVESTIGATION ON THE HORIZON FOR GOOGLE? The European Union may be pursuing another antitrust investigation into Google, this time over its search practices.

Reuters on Friday reported that the EU has been asking the internet giant's rivals if its search engine suppresses competition in local searches. The outlet viewed one of the questionnaires sent to Google's competitors.

Reuters reports that regulators asked in the questionnaire if rivals had felt any impact following major search algorithm changes by Google, including the 2014 introduction of its Panda 4.0 algorithm that determines what appears in search results.

In the past two years, the EU has hit Google with back-to-back record-breaking antitrust fines totaling nearly $8 billion.

The first, in 2017, was in response to Google's practice of elevating its own comparison shopping service over those of rivals. A subsequent $5 billion fine issued this past summer penalized Google for the way it bundled its mobile services.

EU antitrust officials are also investigating Google's advertising units. 

Read more here.

 

GOOGLE EMPLOYEES GET A RAINY DAY FUND FOR POSSIBLE STRIKE: Google employees have pledged $200,000 to the company's engineers if they go on strike to protest its decision to release a censored search engine for China.

Liz Fong-Jones, a Google Cloud Platform engineer, told The Hill that a strike fund to support Google employees who choose to strike over the development of the search engine, dubbed "Dragonfly," has raised more than $125,000.

Fong-Jones, who created the fund, said the $125,000 came from a pool of 21 current and two former Google employees. She said in a message that she would also donate $100,000 to the effort.

Some programmers and other staffers at Google are said to be opposed to the company's work with the Chinese government to develop Dragonfly, which critics say is designed to operate with China's internet censorship laws. 

Read more here.

 

HOUSE VOTES TO ELEVATE FEDERAL CIO: The House on Friday unanimously passed a bipartisan bill to elevate the role of the federal government's chief information officer.

The measure would establish a new line for reporting about information technology within the federal government, now instructing the federal chief information officer (CIO) -- who oversees information technology throughout the administration -- to report to the director of the Office of Management and Budget instead of the office's deputy director.

The bill also designates the federal chief information security officer (CISO) as a presidential appointee, and orders the person in that role to report directly to the federal CIO. 

Read more here.

 

COURT BACKS SPRINT IN FIGHT WITH TIME WARNER: A U.S. appeals court Friday upheld a lower court's decision granting Sprint $140 million in its lawsuit against Time Warner Cable over patent infringement.

The U.S. Court of Appeals for the Federal Circuit agreed with the lower court's ruling that there was sufficient evidence to support Sprint's claim that Time Warner Cable violated five of its patents by using them without proper authorization. 

Read more here.

 

NEVER POST: The president of Grindr, the world's largest gay dating app, is facing backlash after he suggested that "holy matrimony" is between a man and a woman.

President Scott Chen made the comment in a post on his personal Facebook page, Into reported Thursday. Into is a digital magazine owned by Grindr.

Chen shared an article on Monday and called for the boycott of Chinese tech company HTC after it reportedly backed U.S. groups opposed to same-sex marriage.

"Some people think marriage is a holy matrimony between a man and a woman. And I think so too. But that's your own business," he wrote below the post, translated by Into from Chinese. 

Read more here.

 

A LIGHTER CLICK: The Hill's finest.

 

NOTABLE LINKS FROM AROUND THE WEB:

How to survive the next era of tech. (New York Times)

New York City Council to host hearings on Amazon's headquarters deal. (Wall Street Journal)

Someone hacked printers worldwide, urging people to subscribe to PewDiePie. (The Verge)

How to protect yourself from the giant Marriott hack. (Wired)

 
 
 
 
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