Jan 22, 2018 by Pauline Jakober Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.
Jan 18, 2018 by Brett Middleton Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.
Jan 17, 2018 by Frederick Vallaeys Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search
Jan 15, 2018 by Dianna Huff With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.
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