The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although it isn't consumer-facing, and soon, it won't be in the EU.
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of team organization and talent development, all while facing digital disruption and demands for rapid business growth.
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We'll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off.
The amount of time people spend watching an ad varies by context, but the ad's value shouldn't be considered proportional to its watch time, per Facebook.
Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!
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