Crowd Machine’s app development without developers, SAP study about unauthorized data use & WhatsApp’s business app

Featured story

Nearly 80% of consumers would end brand relationship over unauthorized data usage   Jan 18, 2018 by Greg Sterling SAP study reflects people are selective about what data they'll share and why

From MarTech Today

Crowd Machine readies its blockchain-aided network for app development without developers   Jan 18, 2018 by Barry Levine The ambitious startup will utilize a worldwide network of devices so non-technical users can create — and monetize — smart contracts and other applications.

Forrester report offers some tips for buyers of business tech   Jan 18, 2018 by Barry Levine This year, the growth in spending for business will continue, the study says, but purchases will begin to taper off in 2019.

OpenX announces full GDPR compliance ahead of May deadline   Jan 18, 2018 by Robin Kurzer The ad tech provider says it's one of the first global ad exchanges to announce full compliance.

Aligning with sales: Stop saying and start doing in 2018   Jan 18, 2018 by Peter Isaacson Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

From Marketing Land

WhatsApp officially launches app, profiles for businesses   Jan 18, 2018 by Tim Peterson Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers.

From Around The Web

11 Habits of Highly Effective Marketing Technologists, Chief Martech

3 industry leaders predict the online video trends that will shape 2018, Think with Google

Contextual Commerce Is Ready To Take Over 2018, 3Q Digital

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us