This report from Adthena reveals the extent to which Amazon has been capturing text ad clickshare in major retail categories.
Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon's paid search adspend is behind the e-commerce giant's continued market growth, with the scale and impact of their paid search investments eclipsing their closest rivals.
Featured in this report:
- What is Amazon's share of adspend in US/UK markets?
- How much clickshare does this win them?
- What are the three key factors which contribute to Amazon's dominant search performance?
- What are the tactics and strategies retailers can use to fight back?
沒有留言:
張貼留言