Madison Logic integrates with Marketo, kids in the age of GDPR & Zuckerberg’s resolution for 2019

Featured story

Marketing online to kids in the age of GDPR poses new challenges   Jan 4, 2018 by Robin Kurzer Ad tech targeted to adults is capturing data from kids at a growing pace.

From MarTech Today

Madison Logic becomes bidirectional with marketing automation by integrating with Marketo   Jan 4, 2018 by Barry Levine The move follows Madison Logic's recent integration with Salesforce's CRM.

Power to the people: GDPR ushers in a new age of customer control over their data   Jan 4, 2018 by Robin Kurzer A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.

Need a New Year's resolution? Ask your sales team   Jan 4, 2018 by Joe Hyland If you haven't yet started, it's time to set your 2018 marketing goals. Columnist Joe Hyland explains why it's critical to include your sales team in the process.

Frito-Lay CMO says marketers need a listen-first mentality to be successful   Jan 4, 2018 by Amy Gesenhues Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

From Marketing Land

Personalization & machine learning in 2018: From comms to content   Jan 4, 2018 by Blaise Lucey Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.

Mark Zuckerberg's New Year's resolution is to solve Facebook's issues   Jan 4, 2018 by Tim Peterson "Facebook has a lot of work to do," company's CEO writes in Facebook post announcing his 2018 personal challenge.

Unite your team at SMX West! Save big on SEO & SEM training with group rates!   Jan 4, 2018 by Marketing Land SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You'll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.

From Around The Web

Artificial intelligence won't take over media buying anytime soon, Digiday

Battle-Tested Social Media Marketing Strategies That Bloggers Can Do in Minutes, The Blog Herald

How Google's Chrome Ad-Blocker Could Change Digital Advertising, CMS

Voice Search: Is Your Content Prepared for the Verbal Revolution?, Content Marketing Institute

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