Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies

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46% of Prime members say they buy on Amazon at least once a week   Jan 11, 2018 by Amy Gesenhues New Amazon shopper study from Feedvisor gives insight into consumer behavior on the e-commerce site.

From Marketing Land

New report: The Internet of Things and blockchain tech are made for each other   Jan 11, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.

7 B2B marketing strategies you need to know   Jan 11, 2018 by Digital Marketing Depot For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. For this white paper, Salesforce picked seven of the most popular marketing trends and techniques to examine how they fit together to make your marketing stronger and more adaptable.

AdSense rolls out ad balance optimization tool for publishers   Jan 11, 2018 by Susan Wenograd Publishers also now have a metric showing ad session length.

The top 3 retail strategies that dominated the holiday season   Jan 11, 2018 by Tom Mucklow As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping.

2018 mobile marketing predictions from 18 industry veterans   Jan 11, 2018 by Aaron Strout What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron Strout taps forward-thinking professionals in the industry to share their thoughts on what to expect.

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018   Jan 11, 2018 by John Steinert To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

'Consent is unworkable' for programmatic ads in the era of GDPR   Jan 11, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here's how to fix it.

Can autonomous stores catch on?   Jan 11, 2018 by Barry Levine These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want them?

For more marketing news from around the web, check out the full Marketing Day article on our site.

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