Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

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Facebook updates branded content policy to clarify what qualifies as content   Jan 25, 2018 by Tim Peterson Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.

From Marketing Land

Advanced Ad Targeting Strategies for AdWords, Facebook and Display   Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

How to make the most of LinkedIn's free Website Demographics   Jan 25, 2018 by AJ Wilcox Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn's free Website Demographics.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Google parent launches new cybersecurity business called Chronicle   Jan 25, 2018 by Greg Sterling It aims to help third-party companies detect threats and prevent data breaches using Alphabet's computing power and infrastructure.

5 email marketing trends to watch in 2018   Jan 25, 2018 by Scott Heimes What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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